The Empowered Marketer: Branding the Cannabis Industry

Zaius

Branding is tough for any B2C business, but is even more challenging in the fast-growing cannabis industry. Carter is focusing on the cannabis industry. Something really interesting about this industry is in a way, this is still an outlaw industry. This industry is crazy.

Augmented Reality, Virtual Reality, And Mixed Reality Do Bring Value To Industry

Forrester eCommerce

augmented reality data visualization internet of things (IoT) Manufacturing virtual reality AR customer service digital manufacturing extended reality industrial IoT industry 4.0

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CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

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Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester eCommerce

banking benchmarks digital business digital money management mobile apps mobile services user experience Banking Digital Banking Industry Wave Mobile BankingDigital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite.

Digitalization In Industry — Observations From Hannover Messe 2019

Forrester eCommerce

Hannover Messe, the leading global trade fair for everything industrial, offers a great opportunity to feel the pulse of digital momentum in the industrial context.

Industrial IoT Software Platforms Rise Above Just Connecting Things

Forrester eCommerce

I have written before about the ways industrial and manufacturing firms are reinventing themselves, to become more efficient and better able to win, serve, and retain customers.

2018 Continues To Be Tumultuous Year In Smartphone Industry

Forrester eCommerce

2018 brought no calm to the smartphone industry, and Apple’s Q1 2019 earnings are an indication that this trend will continue this year. After years of consistent double-digit growth rates, a slowdown in smartphone sales that started in 2017 continued in 2018.

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Seeking Good Industrial Use Cases For Virtual Or Augmented Reality

Forrester eCommerce

Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. augmented reality internet of things (IoT) Manufacturing virtual reality AR AR/VR/ AI/ IoT IIoT industrial internet of things internet of things IoT mixed reality VR

Modern Marketing Infiltrates the Wedding Industry | Veronica Armstrong of Mayflower Venues

Zaius

As surprising as it may seem, some industries still haven’t fully adapted to the digital world. Veronica Armstrong is personally looking to infiltrate the wedding industry with an ecommerce mindset.

The TV Industry is Stumbling Toward Customer Centricity

Forrester eCommerce

I’ve just returned from a few days in the sun, having once again participated in Beet.TV’s s annual BeetRetreat. Wonderfully, we returned to Puerto Rico this year*.) The theme was “It’s Consumer First in TV Land,” which I really hoped the conference would pay off. Well, we know that consumer attitudes about advertising are not […]. advertising advertising agencies marketing & strategy media media buying omnichannel advertising television tv video

Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Zaius

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. In his role, Rick leads the Zaius industry strategy and product marketing team.

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Apple’s Partnership With Goldman Sachs Will Drive Seismic Shifts In The Banking Industry

Forrester eCommerce

The industry seems to be quick to dismiss the partnership, especially the rewards program – but we think they’re missing the bigger picture. Apple and Goldman Sachs are partnering to deliver a new credit card. There’s an awful lot more at stake here than credit card rewards. The bigger concern for digital banks, traditional banks, […].

Nine More Questions for 3M Industrial Group Marketing Leader, Penny Wise

Forrester eCommerce

This year’s B2B Marketing and Sales Forum wrapped up just over a month ago, but I wanted to continue the great conversation I started with Penny Wise, Marketing Director – Industrial Business Group at 3M and get to more of the great questions posed by our Forum audience.

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Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success

Zaius

The post Zaius Appoints Chief Marketing Officer, VPs of Product, Industry Strategy, and Customer Success appeared first on Zaius Yahoo! Finance.

SaaS Industry Ecosystems Will Be The Next Frontier In SaaS

Forrester eCommerce

Nearly 20 years after SaaS giants such as Salesforce and NetSuite made their foray into the world of enterprise applications, we still see SaaS disrupting the traditional software world at a fast pace. SaaS growth remains high — with legacy software vendors pivoting to more (or all) SaaS and new disruptive vendors entering markets as primarily […

The Retail Industry Is Facing New Disruptive Realities

Retail TouchPoints

By Stephen Wakeling , Phobio The ubiquity of Amazon and recent announcement of the Toys ‘R’ Us closure offers a sobering glimpse of how the retail industry is radically shifting and transforming.

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C/4HANA: SAP’s Industrialization Of Customer Engagement

Forrester eCommerce

SAP announced a new name, market position, and strategy for its customer engagement portfolio. Instead of a potpourri of products, SAP will now offer the quirkily named C/4HANA, which is comprised of SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Sales Cloud (including CallidusCloud), and SAP Customer Data Cloud (Gigya). C/4HANA attempts to remind […].

US Tech Demand Will Be Strongest In Domestic And Services Industries, Weakest In Manufacturing And Multinationals

Forrester eCommerce

Forrester has just published our 2019 industry outlook for US tech budgets, with forecasts for how firms in different industries will increase and allocate their spending this year (see the Forrester report “2019 US Tech Budgets: Industry Outlook: CIOs Should Make Their 2019 Plans With A Solid Understanding Of What’s Going On In Their Industry.“)

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SEGRO supports growth of online retailer Magic Madhouse at Great Cambridge Industrial Estate

Retail Technology Review

Magic Madhouse, a specialist online retailer of trading cards and board games, has signed to occupy a 16,308 sq ft industrial unit at SEGRO’s Great Cambridge Industrial Estate, Enfield. Internet Retailing

What Makes The Beauty Industry So Successful? One Word: Inclusivity

Retail TouchPoints

By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive. It’s clearly a great time to be in the beauty industry.

The Industrial Internet Comes Of Age In China

Forrester eCommerce

A few weeks ago, the China Industrial Internet Summit — the country’s leading industrial internet conference — was held in Beijing. The weather was cold, but the industrial internet is […]. Dozens of leading manufacturing firms and technology vendors from the US, Germany, and Japan shared their latest achievements and future strategies with thousands of participants.

Transactions to interactions: how Carnival is disrupting the travel industry [video]

GetElastic

” The post Transactions to interactions: how Carnival is disrupting the travel industry [video] appeared first on Get Elastic Ecommerce Blog.

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Can Big Data and Predictive Analytics Rescue the Retail Industry?

Retail TouchPoints

By Georges Smine, Opera Solutions Recent news about closures of brick-and-mortar stores paints a gloomy picture for the retail industry, with retailers seemingly having no hope for recovery in the face of the e-Commerce giants.

FAQs on Payment Card Industry (PCI) compliance and the 4 steps to ensure ecommerce complaisance

GetElastic

Before investing in any of the available payment processing solutions that promise to make it easy for customers to make online payments, it’s crucial to be familiar with the Payment Card Industry Data Security Standard (PCI DSS) compliance.

Industry Updates: Ads, Automation, and Amazon

ROI Revolution

The post Industry Updates: Ads, Automation, and Amazon appeared first on ROI Revolution. Digital Marketing Industry News Online Shopping TechnologyAutomated Ads Simplifies the Ad Creation Process.

Promotional Effectiveness Metrics & Email Capture Benchmarks Across 10 Ecommerce Industries [2018 Report]

BigCommerce

It is when the most amount of consumers are shopping online – giving us a wealth of data to sort through for almost all industries. For the Furniture industry, 0.63% of on-site visitors did NOT interact with a promotion but ultimately still resulted in a sale. Industry. Industry.

Lead Nurturing Advice from Industry Pros

PERQ

The post Lead Nurturing Advice from Industry Pros appeared first on PERQ. Multifamily AI artificial intelligence automotive industry expensive purchases home furnishing retailers multifamily property website online research journey personalized shopping

Ecommerce Email Marketing: Industry Performance Benchmarks

Klaviyo

And when you look at these results by industry, there are more variances. This post delivers benchmarks on the ecommerce metrics that matter most to your business and breaks out the results by industry so you are able to compare your results in aggregate and by like-companies. Industry.

Best Buys’s GreatCall Expands Its Adjacent Industry Disruption

Forrester eCommerce

Best Buy has made yet another startup acquisition that enriches its customer value with innovative digital products – GreatCall, a San Diego-based startup offering health and medical-alert devices and services. Most retailers “innovations” have been incremental digital tech investments that have extended their retail value proposition and customer value. It’s great to see Best Buy […].

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B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]

GetElastic

Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform.

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How a Marketing Cloud Benefits the Home Furnishings Industry

PERQ

The post How a Marketing Cloud Benefits the Home Furnishings Industry appeared first on PERQ. Furniture Marketing PERQ Technology cloud solution home furnishings marketing cloud online marketing perq marketing

Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video]

GetElastic

The post Brian Beck, B2B ecommerce expert and author, on digitally native buyers entering B2B industries [video] appeared first on Get Elastic Ecommerce Blog.

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How a Marketing Cloud Solves Common Multifamily Industry Problems

PERQ

The post How a Marketing Cloud Solves Common Multifamily Industry Problems appeared first on PERQ. Marketing Multifamily Technology AI AI solutions marketing cloud multifamily marketing multifamily marketing cloud multifamily property websites property websites

Andie Swim: Fixing a broken industry purchasing funnel for good

BigCommerce

The swimwear industry –– a $28 billion global market –– still exhibits low ecommerce penetration, despite the fact that women rank in-person swimwear shopping as one of the worst consumer experiences. Why they won. Andie Swim won the Innovation Award for Product Innovation.

ChannelSale Attends IRCE 2018—Pledges To Redefine Online Retail Industry

ChannelSale

In recent times, annually held IRCE (Internet Retailer Conference + Exhibition) has become a hallmark of excellence and inventiveness in the e-commerce industry that online sellers around the world participate in. Internet Retailer Conference IRCE 2018 Online Retail Industry

BigCommerce Shipping Achieves Best Rates in Industry for Merchants; Partnerships Expand for International & Third-Party Logistics

BigCommerce

Today, we are excited to announce the general availability of BigCommerce Shipping for U.S.-based based merchants. BigCommerce Shipping is powered by… Product News

The Insurance Industry Is A Prime Target For AI Technologies And Solutions

Forrester eCommerce

In their quest to become digital insurers, insurance carriers have a revolutionary opportunity to improve their businesses with new and emerging artificial intelligence (AI) technologies. It is certainly a balancing act to find that perfect peanut butter-and-jelly combination of operational efficiency and customer engagement, however I believe many insurance carriers to be up to the […]. artificial intelligence (AI) customer experience Insurance risk management

Top Predictions For Retail in 2019 [From Leading Industry Experts]

CPC Strategy

The post Top Predictions For Retail in 2019 [From Leading Industry Experts] appeared first on Retail Performance Marketing Blog - CPC Strategy. This year, customers shopped online more than ever before and the competition for consumer spend hit a fever pitch, with major retailers such. Read More. Ecommerce

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7 CPG Industry Trends and Opportunities For Digital Retailers

CPC Strategy

Online sales made up 90% of the growth in the CPG industry last year, highlighting a fast-growing segment in an otherwise slow-growth industry. The post 7 CPG Industry Trends and Opportunities For Digital Retailers appeared first on Retail Performance Marketing Blog - CPC Strategy. Read More. Ecommerce

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Levi Strauss & Co. Disrupts The Wearable Tech Industry With Its Commuter X Jacquard Jacket

Forrester eCommerce

Disrupt or be disrupted. That’s the name of the game when it comes to market leadership today. It’s also what Levi’s did by using innovation to create its Bluetooth-enabled jean jacket designed for the growing community of commuter bicyclists. This jacket gives commuters hands-free control over their electronic devices by integrating Google’s Jacquard technology into […]. digital disruption Innovation

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