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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. Conduct Influencer Research.

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Ecommerce Marketing Ideas That Don’t Offer a Discount

Optimizely

One clever CTA variation you can substitute for the all-too-common “Check Out Now” is “Check Availability” (similar to what Brooks Running does in the example below). Offer personalized recommendations. Personalized recommendations?” Isn’t that basically ecommerce marketing strategy 101?” you might be thinking.

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Facebook ads for the holidays with 3 examples you can steal

Omnisend

In this article, we’ll cover some of the most important trends for ecommerce marketers to keep in mind while building holiday Facebook ad campaigns. Recent data indicates that almost 99 percent of global social media users can be reached via mobile. Facebook advertising examples. Discounts and free shipping (Gap).

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

We always recommend that you take advice from your own counsel above anyone else. Customer data might be cookies, names, addresses, emails, or mechanisms of identification, or more, and you could be sending them to social media, ad networks, your CRM, your loyalty program, your ecommerce platform, or a variety of other places.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If you’re thinking about opening a beauty ecommerce store—and really, now is a great time to do it—then you should consider creating or selling products that place sustainability and naturalness at the heart of your business. For example, cosmetic sales grew 2.3% in 2020 when eliminating parabens. Sounds complicated?