Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Most ecommerce platforms take care of this automatically.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

That’s why you need to learn how to sell online. This post gets into the details of it all, discussing all you need to know about how to sell online. Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Most ecommerce platforms take care of this automatically.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

SEPTEMBER 6, 2021

Then on Keep Optimizing , we have expert marketers coming on to share the latest tactics and ideas and strategies that work on those various marketing methods. Finally, tackling how you do it or giving people the models of how to make better decisions in their business is where the books, my speaking, and webinars come into it.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Prisync

JULY 19, 2017

Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. D2C and Millennials Article from Fundera by NerdWallet You may have noticed some overlap in the millennial market and the uptick in D2C brands. Be There When They’re Looking For You.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Omnisend

MARCH 21, 2021

Below, we’ve listed a few marketing strategies that every ecommerce brand should be tapping into when considering how to scale for marketing. Reveal the Power of Email Marketing Automation to Its Full Potential. Email marketing. Get My Copy. Pay-per-click advertising.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

DECEMBER 26, 2018

A PPC agency might run three ads a week, then rotate them on your behalf. Activities Are Standard and Don’t Change. An agency focused on tactics has a set list of activities it executes, and those activities never change. An SEO agency might publish four articles a month, for example.

eCommerce 117

eCommerce Article PPC Improvements 117

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. 15 Experts on How to Optimize Google Shopping.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

NOVEMBER 14, 2017

If your business is both online and off, you’ll want to ensure that your customers will know where to find you, how to contact you, and what your hours are. Shanelle Mullin pulls advice and recommendations from prominent conversion experts to help you determine what to test and how to do it. Are your local listings up to date?

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. E-BusinessOnline: ECommerce Podcast.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. Disruptive Advertising Best for: Mid-size to large businesses, especially for those looking for a full-stack marketing services provider.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

DECEMBER 14, 2021

As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Want similar results for your eCommerce store? How We Maximized Skreened’s Google Shopping ROAS. Which is why Skreened came to us. Request a free proposal here.

PPC 103

PPC Apparel eCommerce Merchant Services 103

BigCommerce

JUNE 6, 2017

To personalize your customer’s shopping experience, you need to know the following: How buyers use your website. How to address those pain points. Learn More About RFM Models and How to Implement One for Your Business. Here’s exactly how to do it. How To Create Buyer Segments. How To Create Recency Segments.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. This can be as simple as understanding the impact of a new UX implementation or as complex as measuring the return of an entire new PPC campaign.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

BigCommerce

FEBRUARY 1, 2018

If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Need some simple graphic design help for a logo, PPC banner or social media ad? Grant Thomas, Digital Marketing Manager, Justuno.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Omnisend

APRIL 30, 2021

Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. The market ranges from cheaper, trend-led, fast-fashion items to exclusive, bespoke pieces created with precious metals and gems. This presents a huge opportunity for ecommerce growth in the jewelry sector.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Inflow Insights

MAY 3, 2019

However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. In fact, Google Shopping campaigns drive 76.4% of all retail search ad spend , and contribute to 85% of all clicks.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

NOVEMBER 11, 2021

In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel. And how you should budget these channels for the most profitable campaigns. There’s no “one size fits all” answer.

Social Media 125

Social Media eCommerce Recommendation PPC 125

eCommerce Evolution

OCTOBER 16, 2018

We discuss how to generate content without the pain of writing. . How to make category and product detail pages rank. We discuss how. The value of “pillar content” and how to create it. We discuss what it is and how to go about creating it. But good content is CRUCIAL for effective SEO strategies. via Linkedin.

SEO 40

SEO eCommerce PPC Games 40

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Below, we’ll tell you how to do it. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. How to find long tail keywords for your products and website. And how to implement them for the best conversion results. How to Identify Long Tail Keywords for Your Business.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Kissmetrics

AUGUST 8, 2017

Given the prevalence of these mistakes, I‘ll go over some examples that’ll help you understand the type of traffic you’re targeting — and how to get the most ROI out of it. About the Author: Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing , E-Commerce marketing agency delivering results through PPC & CRO.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Omnisend

MAY 18, 2021

How to Use CBD Ecommerce Trends Effectively. Another alternative way of marketing your brand is by using PPC advertising. Multiple factors have combined over the past few years to supercharge the CBD ecommerce market. As a result, CBD retailers are increasing their range to accommodate furry friends as well.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Kissmetrics

SEPTEMBER 19, 2020

The ecommerce agency you choose should be able to provide you with clear answers about each of these. How to Work With an Ecommerce Agency. Your ecommerce agency should provide you with the information you need to evaluate their capabilities. The 6 Top Ecommerce Agencies. NP Digital – Best for Maximizing ROI.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

ROI Revolution

JUNE 3, 2020

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88

PPC SEO Automotive Mobile 88

Inflow Insights

JANUARY 22, 2020

This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. In other words, this process will show you how to find the right keywords to add to your website’s: Homepage. Product descriptions. Category pages.

eCommerce 189

eCommerce SEO Article Recommendation 189

Korona

MARCH 23, 2023

With so much at stake, knowing what a flash sale is and how to run one successfully is essential. So let’s dive in—your eCommerce store will thank us later! Take advantage of this attention by leveraging content marketing and social media ads to spread the word about your exclusive deals, thereby bringing in new customers.

POS 52

POS eCommerce Merchant Services Social Media 52

BigCommerce

APRIL 20, 2018

Now that you understand what Product Listing Ads are, let’s talk about why they are important for your business and how to use them. How-to Setup Google Shopping: Step 1: Create a Google Merchant Center Account. See who they are, how they are doing it and test drive your own sandbox site. Why PLAs are Important. Image address.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419

Shopping Signals

MARCH 16, 2023

In this article, we’ll take a look at the risks of focusing solely on paid traffic and ignoring SEO for ecommerce. When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). Overview Of SEO SEO is an essential part of ecommerce marketing.

SEO 52

SEO eCommerce PPC Payment Services 52

Shopping Signals

FEBRUARY 5, 2019

— February is a great month to think about ecommerce traffic generation strategies. The holidays are over, your yearly review is done, and you’re planning out how to grow your business through the next year. And ecommerce traffic generation strategies is an area that you definitely do not want to ignore.

eCommerce 93

eCommerce SEO Social Media PPC 93

Shopping Signals

OCTOBER 26, 2016

How Tools & Services Can Help You Confidently Make Decisions Based On Your Analytics Data . Do you utilize your analytics data to make decisions about how to manage or improve your website? Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing.

eCommerce 75

eCommerce PPC Shopify Social Media 75