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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores. What Is E-commerce Marketing? Not quite.

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How To Improve Customer Experience: 5 Tips

Groove

In this blog, we're sharing 5 tips on how to improve customer experience and turn existing customers into repeat purchasers. How To Improve Customer Experience: 5 Tips. Do you need some insight into how to improve customer experience? We recommend creating buyer personas to account for the various personalities of your audience.

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How to Use Instagram Shopping to Drive Product Sales

Kissmetrics

To find shops you want to explore or buy from, go to the little shopping icon that looks like a shopping bag on the app: From there, you will see shops from brands you already follow, as well as some that are recommended based on your interactions on Instagram. How to Set Up an Instagram Shop. How to Promote Your Instagram Shop.

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Email Marketing Strategy: How To Attract, Engage & Delight Subscribers

Groove

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. We recommend building various lists to segment subscribers based on their interests and demographics. The right time.

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Get Prepared: CCPA for eCommerce Marketers

Optimizely

We always recommend that you take advice from your own counsel above anyone else. Again, as with opt-out, it is to your benefit to have a pre-existing understanding of everywhere your customer data goes, and how to enforce a permanent deletion process in all of those places.

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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

If personalization is akin to using the name of the person when talking to them, hyper-personalization is using their name and talking to them at the right time, armed with the right product or recommendation. Tweak your marketing message so they are appropriate for the audience. How to Use Beauty Ecommerce Trends Effectively.

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eCommerce Automation: How to Improve Organizational Efficiency

Groove

We typically recommend that brands set up four key external automation workflows for high-frequency activities: Order receipt and confirmation. Among these, we recommend merchants automate the following: Inventory levels across sales channels. Order processing between eCommerce platforms and fulfillment systems such as 3PL, ERP or POS.