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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp. Segmentation.

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Trends Analysis: Subscription Services and DTC eCommerce

ESW

Subscription services make up a particular niche within the eCommerce world. From big names like Dollar Shave Club and HelloFresh to smaller, niche services like Expack, subscription boxes have been growing in popularity in recent years. On one hand, subscription services offer an exciting, convenient option for consumers.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. This cycle not only improves inventory efficiency but also encourages repeat business, creating a win-win for both the customer and the retailer.

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7 Growth Strategies for Ecommerce Marketers of All Expertises

Smile.io

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. Don’t worry, every marketer has been there. With how fast the landscape of ecommerce is changing, it can help to have some fresh growth strategies before you. Use a lightweight store design.

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How to Create a Welcome Email Template (+ examples)

Omnisend

Whenever a new subscriber joins your email newsletter or other subscription services, you want to help them feel welcomed. Welcome emails allow your business to improve your email marketing metrics by inviting subscribers to interact with your business. You can easily do this through a welcome email.

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The 7 Best Strategies for D2C Brands

Kissmetrics

Peet’s Coffee Subscription. Peet’s brought these concepts together with their coffee subscription service. Nearly all the brands that use a specialty D2C subscription option in addition to their retail locations allow consumers to feel closer to the headquarters of these coffee producers. 7 Strategies for D2C Brands.