Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

APRIL 1, 2020

Maybe you’re in an industry hit hard by the downturn. We have a client in the sporting goods industry that specializes in fishing. Unlike the business above, they’ve had significant decreases in sales from PPC. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. Balancing the eCommerce marketing strategy with inventory is becoming more and more important.

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. How to Increase eCommerce Traffic. Email Marketing.

eCommerce 256

eCommerce PPC SEO Social Media 256

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce PPC Marketing Strategies. #4:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 6, 2018

Increasing your website traffic will lead to growth for your eCommerce store. As an eCommerce marketing agency , we help businesses everyday to evaluate the effectiveness of marketing efforts, learn more about their buyer personas and generate more revenue. Including external links to relevant industry experts.

eCommerce 150

eCommerce PPC SEO Social Media 150

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

JANUARY 15, 2020

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e.

PPC 162

PPC eCommerce SEO X-cart 162

BigCommerce

MARCH 3, 2017

But, every other traffic-driving activity you do will work even better for you (that means lower cost of acquisition) if you have a good content marketing strategy and execution. Let’s briefly talk about developing a content marketing strategy and how this will take your marketing efforts to the next level.

PPC 417

PPC eCommerce Social Media Blog 417

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales.

PPC 117

PPC SEO eCommerce Fashion 117

SellBrite

DECEMBER 6, 2017

The same is true in ecommerce marketing. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. 2) Utilize PPC advertising.

Social Media 165

Social Media Marketing PPC eCommerce 165

ROI Revolution

FEBRUARY 10, 2022

We’re excited to be sharing the insightful analysis of the answers in our upcoming 2022 State of Digital Marketing Survey, which will be released by the end of Q1. There, you’ll uncover an in-depth look at the data segmented by role, industry, company revenue, and more. Top Trends for Ecommerce Marketers in 2022.

Marketing 78

Marketing Social Media White Paper PPC 78

Payoneer

APRIL 4, 2023

Dubai has everything from the thriving wholesale and retail sector to the dynamic technology industry and the growing renewable energy sector. In this article, we will delve into the five key industries that are the most promising for investment in Dubai and contribute significantly to the Emirate’s Gross Domestic Product (GDP).

Payment Services 26

Payment Services Financial Services eCommerce Banking 26

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. One of the most effective strategies to achieve this is through market gap analysis. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

JUNE 26, 2020

One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.

PPC 78

PPC eCommerce SEO Definition 78

Kissmetrics

OCTOBER 6, 2021

Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you. For example, how are items in your industry typically packaged, sold, and delivered? As you build up your D2C brand, your customers will be your best marketers.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

BigCommerce

JULY 13, 2017

Nick Borrelli, Ecommerce Marketing Director, Nu Wave Marine.13% That’s when I met BigCommerce, built a site, taught myself SEO and PPC. We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Final Word.

BigCommerce 415

BigCommerce Multi-channel Gifts Channel 415

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

FastSpring

APRIL 22, 2020

Generating qualified leads – Selecting a proper marketing strategy helps in generating qualified leads for your software solution. In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Content Marketing.

PPC 85

PPC Marketing SEO Subscription 85

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Omnisend

MARCH 21, 2021

While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience. Pay-per-click ( PPC) ads can be found almost anywhere, but the most common form of PPC advertising is paid search. Clearbanc is the world’s largest ecommerce investor. Pay-per-click advertising.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Omnisend

JANUARY 23, 2023

Search engine optimization They’ll thoroughly research your products, understand your target audience, and create a targeted SEO strategy that complements your email marketing strategy. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.

Marketing 166

Marketing Social Media SEO PPC 166

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Store Growers

JULY 14, 2023

The budget that you might need to allocate for a Google Ads agency varies significantly and depends on a variety of factors, such as your industry , the size of your business, the expertise level of the agency, campaign complexity , the service you require, and the length of your contract with the agency.

Social Media 91

Social Media SEO PPC Management 91

Inflow Insights

NOVEMBER 14, 2017

Holiday marketing planning for eCommerce can get a little crazy but Anna Crowe of Search Engine Journal wants to help you keep the basics in mind with these 8 Tips for eCommerce Holiday Marketing Success. Don’t have a holiday strategy? You’re already behind but it’s not too late!

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

NOVEMBER 14, 2019

In this post, we’ll outline how to help the best content on your eCommerce site continue to “sell while you sleep”… and what to do if things drop off. Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. Why Organic eCommerce Sales Drop When Traffic Drops.

eCommerce 106

eCommerce SEO PPC Recommendation 106

BigCommerce

FEBRUARY 1, 2018

There are a lot of ecommerce resources that are publicly available. So, we’ve put together a quick hit list that will enable you to be more productive and stay up-to-date on your industry. Need some simple graphic design help for a logo, PPC banner or social media ad? Grant Thomas, Digital Marketing Manager, Justuno.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. Consequently, the CBD industry has been exploding over the past couple of decades. In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Ecommerce Platforms

MAY 2, 2018

Kiri Masters and Julie Spear sit down with expert guests for high-level discussions about ecommerce strategies, trends, and innovations. Ecommerce Marketing. Ecommerce and marketing go hand in hand, which is exactly why Robert Kilonzo created this podcast. Ecommerce Quick Tips Podcast.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

BigCommerce

NOVEMBER 2, 2017

How to Drive Ecommerce Traffic and Convert Customers. How to use industry influencers to grow sales through search engine optimization. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. It was possible for startups to compete with industry heavyweights.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

AcquireConvert

AUGUST 29, 2022

percent across all industries. However, retail, beauty, apparel, and fitness industry ads achieve notably better rates than this (up to 1.59 percent across all industries, according to Wordstream. The cost per thousand impressions (CPM) across all industries on Facebook ads is $16.12 Facebook ad costs. Facebook ad types.

Apparel 36

Apparel Shopify PPC eCommerce Marketing 36

ROI Revolution

NOVEMBER 27, 2019

This exclusive report unveils the extraordinary benefits of Google Smart Shopping, supported by success stories and ROI client data from industry-leading brands such as PUMA, Sony, and Advance Auto Parts. Brand Attribution Marketing: Upper-Funnel Branding for Ecommerce Marketers. Listen here!

Marketing 78

Marketing eCommerce Social Media Gifts 78

BigCommerce

APRIL 20, 2018

We’re on a mission to provide businesses like yours marketing and sales tips, tricks and industry leading knowledge to build the next house-hold name brand. Ad Groups with various biddings (via PPC Hero). Let the showdown begin. After all, it’s only win-win for you. Want more insights like this? Don’t miss a post.

Merchant Services 419

Merchant Services Shipping Costs SEO Information 419