article thumbnail

Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

article thumbnail

Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 The shopper is more technologically advanced than ever before and is empowered to drive disruptive changes in traditional retail business. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores?

eCommerce 210
article thumbnail

QUIZ: Are You Ready for Omnichannel Ecommerce?

Optimizely

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

article thumbnail

Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

After all, smaller and newer ecommerce stores are able to act quicker with more flexibility and precision to reach their target customers in the ecommerce beauty industry. Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.:

article thumbnail

The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably. Marketing effectiveness for innovation.

article thumbnail

5 BigCommerce Competitors You Should Consider in 2024

Groove

Salesforce Commerce Cloud Formerly known as Demandware, Salesforce Commerce Cloud is an eCommerce platform with a lot of unique features and benefits. Salesforce Commerce Cloud also offers a deep integration with Salesforce's customer relationship management (CRM) platform.