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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

Kissmetrics

This means preparing your e-commerce site for this busy period is essential to success. The level of competition for Black Friday e-commerce sales is off the charts, which means it pays to start preparing now. Here’s your 15-step checklist to get your e-commerce site ready for Black Friday and holiday shopping.

eCommerce 259
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4 ecommerce marketing takeaways [infographic]

GetElastic

ICYMI: In February, we shared an article on the 4 ecommerce marketing takeaways from Netflix’s Black Mirror – Bandersnatch. This emerging trend could spill over into the ways brands decide to deliver marketing communications to their audiences (soon).

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5 Ecommerce Marketing Tips to Boost Sales

Omnisend

Optimizing an ecommerce marketing strategy can seem like a daunting task these days. Sure, every ecommerce business is different, but there are certain key areas that, when optimized, are guaranteed to boost the marketing performance and revenues of any retailer, large or small. Reading Time: 8 minutes.

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6 Tips to Build the Perfect Ecommerce Marketing Strategy

Digital Doughnut

While ecommerce is a broad term that refers to purchasing, selling, and delivering goods and services through the internet, ecommerce marketing is the process of attracting visitors to your online store, turning these visitors into paying customers, and maintaining relationships even after the purchase.

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Ecommerce Marketing Ideas That Don’t Offer a Discount

Optimizely

The thinking behind discounting in ecommerce goes something like this: Once you lure in a new customer, they’ll fall in love with your product, get hooked, and come back for multiple repeat purchases. Isn’t that basically ecommerce marketing strategy 101?” It sounds good in theory, but the reality can be quite different.

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Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools.