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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Most e-commerce store owners have no idea how to effectively market their business. They either try to use the same strategies they use for their brick and mortar store (which will fail) or use strategies meant for blogs: not e-commerce stores.

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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

These days it seems that facilitating discovery is the holy grail of ecommerce. Described as a “constantly learning fashion marketplace,” the platform combines AI and human curation to present each shopper with a personalized selection of fashions from more than 2,000 participating brands.

Fashion 259
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.

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6 CX Trends for E-commerce Businesses to Look out for in 2023

lateshipment

The main reason is due to the fact that customer experience (CX) much like e-commerce is an ever-changing area and you need to keep yourself updated with new trends in the field to thrive and enjoy success. Why E-commerce Businesses Need to Stay Updated with the CX Trends. 6 E-commerce CX Trends to Look out for in 2023.

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True Fit Democratises Fashion Genome and Unlocks Growth for Rising Fashion Brands in Shopify

365 Retail

True Fit , the leading AI-driven platform that decodes size and fit for shoppers and fashion retailers, has announced that, following its launch in Shopify at the end of 2023, it is now driving a 14% average GMV growth for fashion brands on the platform, giving rise to the next generation of scaling fashion retailers.

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Affirm Expands into Post-Purchase with $300M Acquisition of Returnly

Retail TouchPoints

Flexible payment provider Affirm is expanding its range of services to include the post-purchase experience with the acquisition of online returns solution Returnly for approximately $300 million. Retailers such as Walmart , Bonobos and Peloton currently use Affirm to offer customers flexible payment options such as Buy Now, Pay Later.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 2

Fabric

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

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