Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

SEO 370

SEO PPC Information Download 370

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group – Best for Enterprise AdWords Management. AdVenture Media Group specializes in PPC advertising. Disruptive – Best for larger budget PPC focus (10k minimum).

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.

Online Retail 187

Online Retail SEO eCommerce Retail 187

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips. Demographics.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Optimizely

FEBRUARY 27, 2019

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. Why Facebook messenger is the next big thing for ecommerce. I always view Amazon as our frienemies at The Emazing Group. …and much more.

Marketing 150

Marketing Hobbies Games Social Media 150

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. eCommerce Keyword Strategy: Past vs. Present.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Ecommerce Platforms

FEBRUARY 12, 2019

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! Display Advertising. It's as simple as that.

Social Media 178

Social Media SEO PPC Payment Services 178

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Ecommerce Platforms

FEBRUARY 28, 2019

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). Since Bluehost provides a wide range of offerings, they separate them into certain plan groupings.

eCommerce 151

eCommerce WooCommerce Payment Services PPC 151

Kissmetrics

AUGUST 11, 2021

A small eCommerce site in Florida can just as easily reach a businessman in India as a family in South Carolina. Measure funnel performance for visitors that are geo-targeted versus a control group – are people finding it helpful or confining in a way? Pay-Per-Click Advertising (PPC). Even if you have a “.com” The problem?

PPC 286

PPC SEO Jewelry Conversion Optimization 286

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. What’s tough for many companies is choosing the right AdWords Agency. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce. With SEO, you don’t always know which search queries are driving the sales. This article is about the last part. Adding Product IQ (Client Case Study).

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144

Marketing eCommerce Social Media X-cart 144

FastSpring

FEBRUARY 20, 2020

And who manages the ecommerce team that creates a seamless online customer experience? Yep, the Ecommerce Manager gets to do it all. Essentially, an Ecommerce Manager oversees all online activities and maintains the company’s brand on all digital properties. So, let’s get into how an Ecommerce Manager gets it all done.

Management 78

Management eCommerce Payment Services Payments 78

Inflow Insights

DECEMBER 26, 2018

What would it look like to find the best eCommerce agency for your company? We’ll also share some decision-making criteria you can use when evaluating an eCommerce agency. Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business.

eCommerce 117

eCommerce Article PPC Improvements 117

SellBrite

JUNE 10, 2019

In ecommerce, part of doing business is keeping a close eye on what the competition is doing. While you can focus your insights on social media, Mention also shares insights from across the web — including competitive ecommerce blogs, videos, and forums. You might have noticed that more ecommerce stores have a blog on their site.

Social Media 104

Social Media eCommerce Shipping Costs SEO 104

Kissmetrics

FEBRUARY 2, 2021

You can now add these optional details: Sections: This allows you to group related items. There’s more to a good Etsy listing than SEO keywords. Etsy’s PPC feature works pretty much like any other PPC advertising campaign. Etsy suggests including the process behind the product or your brand’s story too.

Shipping Costs 271

Shipping Costs Payment Services Shipping PPC 271

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 110

SEO eCommerce Shipping Costs Other 110

Inflow Insights

MAY 3, 2019

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Inflow Insights

JANUARY 28, 2021

One of the more challenging aspects of SEO is proving that the juice is worth the squeeze, especially with eCommerce websites. With so many moving parts involved, it can be difficult to directly attribute improvements in organic performance to SEO initiatives. Proper SEO testing can help. How SEO testing works.

SEO 78

SEO eCommerce Shipping Costs Other 78

eCommerce CEO

MAY 3, 2018

Unlike traditional AdWords SERP (search engine results page) ads, to be successful with Google Shopping eCommerce advertisers need to take an SEO optimization-type approach. When creating your SERP AdWords ads you create campaigns, ad groups, descriptions and images, all in line with your chosen keywords. Brand Product Groups.

Shipping Costs 62

Shipping Costs PPC Clothing Shipping 62

ROI Revolution

JANUARY 3, 2020

This plateau in growth could partly be attributed to the fact that older age groups are more reluctant to join Instagram. If you’re interested in discovering best practice strategies and tactics for success that will transform you into an expert of all things digital and ecommerce marketing, then this is the podcast for you!

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Kissmetrics

OCTOBER 6, 2020

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Ecommerce Platforms

SEPTEMBER 16, 2020

When you consider the stats below, it's no wonder ecommerce owners want to use the best Shopify SEO apps: Last year, Google was responsible for just shy of 75% of all global desktop traffic. 70% of marketers believe SEO is more effective than PPC. The Best Shopify SEO Apps. Plug in SEO. Let's dive in!

SEO 104

SEO Shopify Marketing eCommerce 104

BigCommerce

NOVEMBER 2, 2017

The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.”. How to Drive Ecommerce Traffic and Convert Customers. This is us leading you to the ecommerce waters – it’s now up to you to drink. How to repeat that success.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

AcquireConvert

AUGUST 23, 2021

To succeed in ecommerce, you need the best financial, technical, and sales/marketing advice out there – without paying big bucks for it. Money Makers is a private group with just under 23,000 members – so a lot smaller than the Shopify Community (in truth, every other Shopify forum is a lot smaller than the Shopify Community forum).

Shopify 36

Shopify Merchant Services eCommerce PPC 36

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Brands should also invest in SEO optimization especially for Amazon as it’s a highly competitive environment for pricing, descriptions, reviews, and alternative products.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Ecommerce Platforms

MARCH 2, 2022

Instapage Review (Feb 2022): Killer Ecommerce Landing Pages With Tons of Features. Popups and sticky bars from Unbounce can run on any page or even a group of pages within your site’s domain, with access to UTM codes for tracking. The post Unbounce Review: Everything You Need to Know appeared first on Ecommerce Platforms.

Multi-channel 104

Multi-channel Conversion Optimization Arts Definition 104