Inflow Insights

OCTOBER 18, 2021

Today, we introduce a tool to help alleviate those challenges. We call it our Short-Term Budget Pacing & Adjustments Tool. Download our free Short-Term Budget Pacing & Adjustments Tool now. Why Short-Term PPC Forecasting is Important. So, we created an Excel spreadsheet tool to help PPC marketers out.

PPC 117

PPC Download Information Search Marketing 117

Ecommerce Platforms

NOVEMBER 1, 2022

The best SEO tools are among the most important resources today’s businesses can access. Search Engine Optimization, or “SEO” is the process of manipulating your content to appeal effectively to the search engines. What are the Best SEO Tools? You can also save up to 17% if you pay annually. Guru : $229.95

SEO 118

SEO Recommendation Improvements Payment Services 118

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Specialization: These agencies often have extensive experience catering to various e-commerce landscapes. Trusting the pros frees you to focus on core operations.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Shopping Signals

APRIL 17, 2023

Ecommerce websites are the lifeblood of many businesses today; they provide a platform to reach customers and make sales. However, without an effective SEO strategy, even the best ecommerce website may be overlooked by potential customers.

SEO 52

SEO eCommerce PPC Social Media 52

Inflow Insights

JULY 29, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Download our free campaign budget analysis tool for an easy-to-use spreadsheet.

PPC 166

PPC Toys Gifts SEO 166

SellBrite

JUNE 28, 2021

You visit the marketplace looking for a spatula, and a quick search gives you thousands of kitchen tool options — short, long, plastic, colorful. One of the easiest ways to highlight your items is Amazon PPC. Amazon pay-per-click (PPC) advertising allows sellers to promote their items directly on the marketplace.

PPC 144

PPC Recommendation BigCommerce Management 144

Kissmetrics

NOVEMBER 15, 2021

This tool identifies current and existing trends in search marketing. Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. Marketers who use this tool are doing so because they understand the importance of capitalizing on trends. This has many SEO-related benefits, too.

Marketing 335

Marketing eCommerce Social Media Cryptocurrencies 335

Groove

APRIL 4, 2024

That's exactly why we've partnered with Databox to establish public BigCommerce Performance eCommerce Benchmark groups. When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition.

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Kissmetrics

JUNE 5, 2018

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. I had no choice but to learn SEO and get good at it if I ever wanted my site to generate traffic and hopefully make money. Here’s how I taught people how to do SEO over the years.

SEO 259

SEO PPC Blog Conversion Optimization 259

Algopix

APRIL 23, 2023

Amazon is the largest e-commerce platform in the world, and it’s no surprise that businesses of all sizes are looking to capitalize on this opportunity. The answer is Amazon SEO. Search Engine Optimization (SEO) is the process of optimizing your website and its content to increase its visibility on search engine results pages.

SEO 94

SEO eCommerce Platforms Improvements eCommerce 94

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO). Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Groove

JULY 19, 2021

Creating an organic ranking strategy that drives significant website traffic can be tough if you don’t follow eCommerce SEO best practices. Google Ads is one of the most popular PPC advertising networks advertisers use to bid on keywords for clicks to their website and the opportunity to advertise sponsored content on search engines.

SEO 370

SEO PPC Information Download 370

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Kissmetrics

MAY 18, 2021

A CRO program can improve ROI for your e-commerce business by targeting website performance and testing user experience methods that encourage online conversions. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. Why Are CRO Programs Important?

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

NOVEMBER 26, 2020

SEO, PPC, even some social media sites can drive online sales for your luxury brand. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. Understand the Luxury Customer.

Marketing 363

Marketing PPC SEO Magazine 363

Prisync

OCTOBER 25, 2018

If you want to win at e-commerce one of the crucial things you need is intelligence on your competition. You’ll want to learn about: Your competitor’s prices Your competitors SEO strategy Your competitors PPC.

eCommerce 96

eCommerce PPC SEO 96

Groove

FEBRUARY 17, 2021

Though Instagram may seem like a feed of endless photos, it's really one of the most powerful social media platforms out there for eCommerce brands. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Understand your audience.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Shopping Signals

MARCH 16, 2023

Are you an ecommerce store owner looking for ways to increase traffic and boost sales? You may have heard about the benefits of paid traffic and SEO, but do you know which is better for your business? Unfortunately, many ecommerce store owners focus solely on paid traffic, without realizing the risks involved.

SEO 52

SEO eCommerce PPC Payment Services 52

Ecommerce Platforms

MARCH 13, 2020

While some brands already have a strong online presence, others are picking up steam or looking into creating an ecommerce website for the first time. As a smaller outfit, there may be one question burning a hole in your mind: how much does an ecommerce website cost? Ecommerce Website Price: Two Driving Forces. Custom design.

eCommerce 164

eCommerce Payment Services WooCommerce Shopify 164

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? click-to-call tracking.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

OCTOBER 3, 2020

Because many times these agencies specialize in multiple marketing skills such as SEO , Business Strategy, SMM , Consulting, Pay Per Click , A/B testing, Funnel Optimization, Consulting, etc. For example, if you’re an E-commerce store that is not using Email Marketing, you’re missing out on a lot of conversions.

eCommerce 363

eCommerce Social Media SEO Marketing 363

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146

B2B eCommerce Customer SEO 146

Algopix

JANUARY 22, 2024

By delving into the intricacies of Amazon’s algorithms and market dynamics, this guide offers a comprehensive approach to conquering one of the world’s largest e-commerce platforms. Dynamic Pricing Strategies: A Key to Competitive Advantage Effective pricing is more than just a number; it’s a strategic tool.

eCommerce 129

eCommerce eCommerce Platforms PPC Social Media 129

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Talk to one of our SEO experts here. eCommerce Keyword Strategy: Past vs. Present.

eCommerce 189

eCommerce SEO Article Recommendation 189

Retail TouchPoints

JULY 21, 2020

But with socially distancing consumers continuing to spend more time online, and e-Commerce increasing in many sectors due to restricted brick-and-mortar shopping, the opportunities are out there. Go back to foundational SEO initiatives. Use paid search strategically. But once you stop spending, the traffic and sales dry up.

Online Retail 190

Online Retail SEO eCommerce Retail 190

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. They’ve worked with more than 550 ecommerce and service brands, managing their AdWords accounts for clients.

PPC 206

PPC SEO Multichannel Social Media 206

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. That’s right: Low search volume keywords often do get clicks — and deserve a spot in your SEO strategy. Our eCommerce clients regularly bring in traffic and revenue from long tail keywords.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Ecommerce Platforms

FEBRUARY 28, 2019

As a small business owner who is in the process of setting up an ecommerce storefront, you may have selected a software platform that is not a hosted service but requires you to provide your own web hosting for your store (such as WooCommerce). This being the case, you're probably looking for a suitable and affordable hosting service.

eCommerce 151

eCommerce WooCommerce Payment Services PPC 151

Ecommerce Platforms

FEBRUARY 12, 2019

If you're looking for tools to help you run an e-commerce store, there's a good chance you've come across SEMrush. Founded in 2008, SEMrush started as a tiny group of SEO and IT experts, and now this organization boasts over two hundred specialists in over four countries! Display Advertising.

Social Media 178

Social Media SEO PPC Payment Services 178

Groove

AUGUST 27, 2020

Most eCommerce businesses and consumers are familiar with points programs. provides the features eCommerce brands need to engage their customers. Looking to drive more conversions with other eCommerce marketing software ? A tiered VIP program to create a sense of exclusivity. A referral program to reward brand advocates.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . SEO Recommendations. How Did We Compile this Data?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Ecommerce Platforms

JUNE 22, 2023

Both Shoplazza and Shopify are comprehensive ecommerce solutions, designed to help would-be business owners get started in the digital world. Plus, both tools offer a variety of business models, with options for omnichannel selling, dropshipping, and more. Shopify is one of the most popular ecommerce platforms in the world today.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104