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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

As retailers prepare for the holiday shopping season ahead, many may be thinking that now is the time to start preparing, wondering if we are gearing up for another extended, ecommerce-driven season. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 264
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Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success

ROI Revolution

Programmatic CTV advertising presented an opportunity to do just that, with the ability to reach an estimated 92% of US households. The post Digital Marketing Strategy Wins to Inspire Your Brand’s Ecommerce Success appeared first on ROI Revolution.

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. In our experience, it’s vital to follow a technical QA process to periodically audit eCommerce websites (which tend to have a large volume of pages compared to other sites). .

SEO 110
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5 Key Holiday Ecommerce Tips for Brands

ROI Revolution

While Cyber Week and the gift-giving season are still over two months away, there’s no time like the present to construct and optimize your digital marketing strategies. In the past, preparing ecommerce accounts for the holiday rush felt like a laundry list of chores that spanned across the weeks leading up to Cyber Week.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

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Master Mobile Advertising: PPC Ecommerce Opportunities Unveiled

ROI Revolution

Post-desktop ecommerce is quickly becoming the new reality. Using an initial framework of our paid search marketing data to represent the mobile trend as a whole, we’ll be focusing on how to maximize your mobile effort for Paid Search & Google Shopping , Amazon advertising , and Social Media Advertising.

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23 Holiday Shopping Season Tips for Ecommerce Marketers [2021]

ROI Revolution

Unpredictable shopping habits and behaviors, the ever-present dangers of another pandemic wave, and the volatility of a market that soared unexpectedly last year will make this shopping season a time of ecommerce instability. The 2021 holiday season is set up to be yet another challenge for brands looking to grow profitably.