RTP blog

JULY 7, 2019

In a matter of years, the huge popularity of online shopping has made monitoring e-Commerce sites a key priority for most brands. However, whilst these developments offer new revenue streams for brands, could social media platforms’ move to direct-to-consumer shopping further exacerbate the platforms’ counterfeit problem?

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Retail TouchPoints

MARCH 14, 2022

Retailers can build their audience by understanding what shoppers want and shaping their social media efforts to match these needs. RepresentationMatters saw 65% annual global growth on Instagram, and one of the ways retailers can better reach shoppers via social media is by directly championing inclusivity.

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Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. 10 Tips for Engaging eCommerce Social Media Holiday Ads. Here’s what we recommend: 1.

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Social Media eCommerce Gifts Recommendation 134

lateshipment

MAY 15, 2023

The Role of Shipping Policies in Your Business For the e-commerce novice here, let’s revisit things a little. Shipping policies are simply a document that covers a set of guidelines and procedures to highlight the ways an e-commerce business handles the shipping and delivery of its products to customers.

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RTP blog

AUGUST 14, 2017

First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S. First, I will share a few metrics to frame the influence of visual content in the e-Commerce and social media world: Approximately three-quarters of U.S.

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BigCommerce

JULY 26, 2018

But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. Take a look at a few stats showing how video is taking over social media: ? Then I’ll send you on your way with: Our ecommerce video marketing playbook.

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Social Media BigCommerce Demo Events 287

RTP blog

OCTOBER 27, 2017

But not all e-Commerce retailers are created equally, and not all of them are responsible for the decline of fast fashion. What do agile e-Commerce retailers look like and how do they operate? To begin with, e-Commerce retailers are growing rapidly and hold a competitive advantage against brick-and-mortar stores.

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eCommerce Fashion Retail Social Media 150

Groove

JULY 9, 2020

Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. There are a number of tactics that can be used to build an eCommerce branding strategy that attracts, engages and delights customers.

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Retail TouchPoints

FEBRUARY 15, 2024

However, as a study from Oxford found, the effects of technology on loneliness depend on the type of interaction with that technology. As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind.

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RTP blog

NOVEMBER 4, 2019

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. Just think of the number of times a person looks at their home screen, whether it’s to check their emails or share a picture on social media.

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eCommerce Mobile Download Social Media 150

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

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ROI Revolution

APRIL 23, 2021

Update: Impact on Digital Marketing & Ecommerce Brands (ROI Revolution). Ecommerce has surpassed levels not expected until 2025 due to the COVID-19 pandemic, expected to bring in over $843 billion in sales this year. YouTube Leading Social Media Growth. Learn more: Social media use in 2021 (Pew Research Center).

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Ecommerce Platforms

MARCH 5, 2017

Luckily, social media is perfectly setup as a customer service outlet. What Do Customers Really Want From Social Media Support? Studies show that ecommerce customers actually care about the type of customer service they receive. What else do you customers want from social media support?

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Retail TouchPoints

MAY 18, 2021

COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.

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eCommerce Shipping Costs Fulfillment Supplies 185

ROI Revolution

MAY 21, 2021

The platform mentioned that Mexico has over 23 million active users each month, but will have its work cut out in solidifying its position in the digital space as Pinterest ranks seventh in overall social media use in Mexico. Twitter is rolling out another exciting social commerce tool with its “Super Follow” feature.

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Social Media Download Document eCommerce 78

ChannelSale

MARCH 21, 2023

Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery. Experts have provided evidence that social media platforms play a vital role in the area of product awareness, as they can influence 23% of shoppers to make a purchase.

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lateshipment

OCTOBER 12, 2023

Ever thought of ecommerce shipping as a marketing tool? E-commerce brands often focus on various channels during the holiday season like marketing, website design , product variations, emails and social media. Ecommerce Shipping: The Ultimate Marketing tool 1. Personalised Messaging in the Package 5.

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Shipping Costs Shipping eCommerce Marketing 130

Retail TouchPoints

JULY 22, 2021

This has increased e-commerce’s share of global retail to 17% in 2020, up from 14% in 2019. With the adoption of e-commerce on the rise, brick and mortar retail businesses face increased risks of having to shut down. Indeed, Statista predicts ecommerce revenue to reach $563.4 million by 2025, up from $431.6

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Kissmetrics

APRIL 11, 2018

While this number may sound astounding, we all know how great social can be for connecting and engaging with friends, family, and brands we love. But what’s one thing we’re not looking for on social media? Promoting on social is like walking a tightrope. Pushing your customer from the social platform to a purchasing page.

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Kissmetrics

MARCH 30, 2018

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion in 2017 and are expected to reach 4.9 trillion in 2021.

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eCommerce eCommerce Marketing Marketing Shipping Costs 210

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

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eCommerce SEO Social Media Improvements 221

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. are no longer enough to increase sales on your eCommerce site. Social selling offers you a unique opportunity to influence buyers.

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Retail TouchPoints

JANUARY 4, 2023

Ecommerce can sometimes lose the experience of in-person shopping and, with it a retailer’s ability to show off its products in ways that can set a store apart from its competition. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

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eCommerce Omnichannel Comparison Shopping Recommendation 270

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

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eCommerce SEO Social Media Improvements 204

Groove

MARCH 8, 2024

Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. They also have some key differences that will help you decide which one is right for your eCommerce store. If you have a small-scale eCommerce store or you're just getting started, Omnisend is a solid choice.

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Marketing Multi-channel WooCommerce Social Media 195

BigCommerce

OCTOBER 26, 2017

More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile social media users in 2017, equaling 34% penetration. The numbers are hard to ignore: 3.77

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Social Media eCommerce Mobile Consumer 413

Retail TouchPoints

AUGUST 9, 2022

Marketplaces, social media and branded ecommerce experiences offer a multitude of opportunities for brands to build customized plans for global growth, but often that “local” piece gets lost in translation (pun intended). For example, social commerce is a “big thing” in China, Ahluwalia noted.

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Kissmetrics

OCTOBER 14, 2021

Don’t dismiss Black Friday as just another e-commerce trend. Then use social media platforms like Instagram. Then use social media platforms like Twitter and LinkedIn. Then use social media platforms like Facebook. Social media platforms like Facebook can be helpful for this.

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eCommerce Social Media Shipping Costs Reference 271

Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. And for general online shoppers, 89% of them said they preferred Amazon to other e-commerce sites. They have numerous Amazon-specific case studies to show their for their work: #4 Voice SEO – Best for Amazon Echo and Voice Search Optimization.

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Marketing PPC eCommerce Social Media 292

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage.

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Smile.io

APRIL 15, 2024

  Poor use of social proof and user-generated content like social media posts and reviews.  You can include the URL in your email marketing communications and social media marketing to promote the program further.  with the other ecommerce tools you use to sync customer loyalty data.

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Social Media POS Gifts Events 70

Kissmetrics

MARCH 25, 2021

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. Downtown Pet Supply, an Illinois-based company that makes its own products and sells them both online and in their store, wanted to improve its e-commerce sales and expand customer reach.

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Social Media Marketing eCommerce Supplies 272

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

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Live Chat eCommerce Platforms WooCommerce Shopify 300

RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. It comes as growth projections estimate that by 2023, online ecommerce sales will exceed $29.7 Only 1% will decrease their investment.

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Merchant Services eCommerce Banking Technology 83

Algopix

MAY 7, 2023

As eCommerce continues to grow and evolve, one thing has remained constant: the importance of social proof. Social proof is the concept that people will follow the actions of others in order to conform and make decisions. Here’s a closer look at what social proof is and how it impacts eCommerce.

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GetElastic

MAY 23, 2022

For nearly all eCommerce businesses, the answer is an emphatic yes, according to Elastic Path partner, Stripe. The problem not only spans regions but also organizations of all sizes, from startups to large, established eCommerce sites with teams focused on increasing conversions. As eCommerce grows globally—it reached $26.7

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Payment Services eCommerce Payments Social Media 146

Lemonstand

AUGUST 24, 2017

You’re probably always hearing about how important it is to have a strong social media presence. And if you don’t know what to track, and how to do it properly, social media can look like a waste of time. So with this blog post, I’m going to show you how to measure social media ROI for eCommerce businesses.

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