Onilab User Guides

DECEMBER 28, 2018

And, if you fail to integrate it with your marketing strategy, you’re likely to lose the race to survive in the ever-growing online retail ecosystem. Here is how to build a strong data-driven e-commerce marketing strategy that really works. There is no one-size-fits-all marketing strategy for your e-Commerce business.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

Groove

MARCH 8, 2024

One of the main factors to consider when growing your brand is choosing an email marketing platform that meets the needs of your business. Both Omnisend and Klaviyo are leading options as top-tier eCommerce marketing solutions, and their offerings are similar. However, the two tools cater to different types of audiences.

Marketing 195

Marketing WooCommerce Multi-channel Social Media 195

ChannelSale

MARCH 21, 2023

Apart from marketplaces, there are several other channels, especially social media, which give consumers a chance for engagement and product discovery. Experts have provided evidence that social media platforms play a vital role in the area of product awareness, as they can influence 23% of shoppers to make a purchase.

eCommerce 52

eCommerce Multi-channel Social Media Channel 52

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Prisync

MARCH 13, 2018

Running a consumer electronics ecommerce store is difficult. Not only do you need to nail down your pricing strategy , but you also need to work out exactly what marketing strategy you’re going to use too. In this blog post, we’re going to look at a range of different marketing tips for the e-commerce consumer electronics industry.

Consumer Electronics 41

Consumer Electronics eCommerce eCommerce Marketing Electronics 41

Groove

MARCH 5, 2024

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. For eCommerce stores specifically, studies show that 55% of online shoppers prefer to communicate with companies via email.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Kissmetrics

JUNE 7, 2018

And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. I want to show you what’s changed, and then give you some quick hacks that can help you drive more e-commerce sales by focusing on optimizing for Google image searches.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Strategies for SEO. PPC Strategies.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Leveraging SEO , great branding , word-of-mouth marketing , etc., are no longer enough to increase sales on your eCommerce site.

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Fortunately, an ecommerce course can provide the guidance you need to transform your idea into a lucrative opportunity.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Kissmetrics

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. From an e-commerce seller’s perspective, sales like these can be a powerful tool when leveraged correctly. Everybody loves a good deal. Chiff.com.

eCommerce 219

eCommerce Marketing Social Media Events 219

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Optimizely

AUGUST 15, 2018

What’s coming next in ecommerce? As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. How to start a successful ecommerce brand from the ground up. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market.

B2B 148

B2B eCommerce Payment Services SEO 148

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. There are so many different rules to set that help eCommerce merchants capture the leads they want. The right content.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Smile.io

MAY 15, 2024

💡 Key takeaways: - Growing a commerce business involves increasing revenue with increased overhead investments. Scaling a commerce business is increasing revenue without a significant increase in operating costs.   - High-volume commerce brands can use Smile Plus to unlock the best of what Smile.io has to offer.

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

ESW

AUGUST 7, 2019

If your eCommerce brand is scaling quickly, or if you’re an established brand making the step into DTC, there will come a point when you’ll have to decide whether to outsource your marketing efforts or commit to building up an in-house department. Consumer eCommerce marketing looks a lot different from traditional product marketing.

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Groove

NOVEMBER 12, 2020

Also, dedicate time to see how your customers are talking about your brand on social media. We've mentioned before that it costs about 5 times more to gain new customers than it does to retain existing ones, and a study from Adobe found that loyal customers generate 3 to 7 times more revenue per visit. Reward Loyal Customers.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. From experience, we know that eCommerce seasonality is something to look at with PPC.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Profitero

APRIL 27, 2020

Digital advertising veterans Bryan Wiener and Sarah Hofstetter, who together ran the award-winning digital marketing agency 360i (and were pioneers in search and social media, as well as launched an Amazon practice for CPG clients), have joined as CEO and President, respectively. Excerpted from The Wall Street Journal.

eCommerce 78

eCommerce eCommerce Technology Technology eCommerce Marketing 78

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Optimizely

MAY 14, 2019

Does your ecommerce newsletter suck? But high-quality email newsletters can be super useful marketing tools if done well. In fact, studies suggest that you get $35 to $40 back for every dollar you invest in email marketing. Here’s how to up the impact of your ecommerce newsletter. …and much more.

eCommerce 150

eCommerce Social Media Games Jewelry 150

Optimizely

JULY 31, 2018

But that doesn’t mean everyone should, especially in the ecommerce world. What makes the best ecommerce podcasts stand out? Take a cue from these 25 ecommerce podcasts, which we’ve selected as our favorites in the genre. For many ecommerce professionals, this one needs no introduction. The Turnaround. eCommerceFuel.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Frooition

MARCH 22, 2019

Even for more complex, custom stores, working with an e-commerce design agency, you could go from just an idea to taking sales in as little as six weeks. To get you started with finding something profitable to sell, we’ve listed seven e-commerce niches that we see are growing in 2019. You just need a product.

eCommerce 51

eCommerce Beauty and Health Shipping Costs Accessories 51

RetailMinded

FEBRUARY 2, 2021

As a marketplace seller, you’re probably familiar with the standard advice for e-commerce marketing: take out ads on sites like Google, issue coupons, and use social media to name just a few examples. We turned to two experts at DealNews to get their best insider tips on how to market your marketplace store.

Marketing 105

Marketing eCommerce Marketing eCommerce Small Business Retail 105

Sailthru

JANUARY 30, 2020

Conversion rates are among the most important measurements for any marketer. For those in ecommerce, our friends at Campaign Monitor broke down the average rates by industry , and explained how to increase them. This fact is especially true for ecommerce brands that are looking to improve their conversion rates.

eCommerce 107

eCommerce Social Media Food and Beverages Arts 107

GetElastic

SEPTEMBER 2, 2021

I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. The answer lies in influencer marketing. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective.

Marketing 419

Marketing Social Media Blog Clothing 419

eCommerce CEO

NOVEMBER 23, 2018

When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Even if you are an idea guru that can come up with 50 good ideas in your bathroom, it is essential that you find product/market fit to validate demand. Trying to figure out how to do product research?

eCommerce Marketing 81

eCommerce Marketing eCommerce Marketing Social Media 81

Korona

MARCH 25, 2022

Given that the probability of an existing customer returning to purchase something at your store is 60-70% compared to the 5-20% chance of converting a new customer, it’s no surprise that eCommerce brands are prioritizing customer retention. Social media engagement. Engage with customers on social media .

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Payoneer

MARCH 4, 2019

If you are a B2C business and influencers aren’t part of your eCommerce marketing strategy, you’re missing out on a piece of the profitable pie. They typically have massive fan bases and large numbers of social media followers — usually more than 100,000. Why Are Social Media Influencers Important?

Social Media 30

Social Media eCommerce eCommerce Marketing B2C 30

BigCommerce

DECEMBER 8, 2017

Add in all the non-PR agents sending pitches — like entrepreneurs, marketers, and ecommerce owners — and you can see why journalists are drowning in emails. In other words, these steps will get you featured in those pubs that can generate a ton of visibility and brand awareness for your ecommerce business. It’s really cool.

eCommerce 340

eCommerce Social Media Reference Article 340

Omnisend

MAY 18, 2021

In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. What Is CBD Ecommerce?

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Smile.io

JANUARY 4, 2024

Onsite marketing is a way to increase ecommerce visitor engagement and sales by focusing on customer data and personalization. How does onsite marketing differ from traditional visitor engagement strategies?  Targeted onsite promotions There are many benefits of using targeted promotions for ecommerce stores.

X-cart 68

X-cart eCommerce Marketing Live Chat 68

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista. So how can you stay competitive and differentiate your ecommerce fashion brand among a saturated online clothing industry?

Fashion 148

Fashion eCommerce Omnichannel Clothing 148