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Bad CX Surveys? Not With This Checklist!

Forrester eCommerce

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role.

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The Majority Of Chinese Social Media Users Are Social Savants

Forrester eCommerce

Have you thought about whether your audiences use social media to interact with your brand, and in which part of the customer lifecycle they use in social media? Our recent survey found that Chinese social users are super active and show greater acceptance of social media.

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Social Media Users Interact With Friends And Family More Than Brands

Forrester eCommerce

Yesterday we published the annual refresh of our Forrester social consumer segmentation. In 2021, consumers that use social media at least weekly (the heaviest users that we survey) overwhelmingly prefer to interact with friends/family over brands/companies and influencers on social media.

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Infographic: The State of Social Media Marketing

ROI Revolution

77% of internet users use social media to search for more information on brands. To gain a deeper understanding of the highly valuable social media marketing landscape, we surveyed 170 digital marketing professionals about the trends, obstacles, and opportunities top-of-mind for their business.

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A Path to E-Commerce Excellence

ChannelAdvisor

Consumers relied more on e-commerce, accelerating a steady, long-term trend. However, many new online behaviors ‘stuck’ and e-commerce remained strong. Our survey results hinted at this, with 52% of respondents expecting to continue shopping more online. Establish ‘agile e-commerce’ operations.

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A Path to E-Commerce Excellence

ChannelAdvisor

Consumers relied more on e-commerce, accelerating a steady, long-term trend. However, many new online behaviors ‘stuck’ and e-commerce remained strong. Our survey results hinted at this, with 52% of respondents expecting to continue shopping more online. Establish ‘agile e-commerce’ operations.

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Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Retail TouchPoints

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers frequently report disappointing experiences with retail web sites and marketplaces as well as with brands’ e-Commerce sites. Online Capabilities Predict Post-COVID Health.

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