Tue.Jan 09, 2024

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How Are Shoppers Using Ecommerce AI Tools? | Salsify

Salsify

Check out how shoppers are using ecommerce AI tools both intentionally and inadvertently during the buying journey and how they can boost brands’ success.

eCommerce 158
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Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults

Forrester eCommerce

In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. But why? It’s because of the unique impact of the creator (also known as the influencer).

Gifts 259
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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 287
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US Tech Spend Outpaces The Overall Economy In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over. Metz has more than 25 years of experience leading consumer and durable goods companies.

Outdoor 285
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AI Is Transforming Online Video

Practical eCommerce

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements. The post AI Is Transforming Online Video appeared first on Practical Ecommerce.

eCommerce 118

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Fitch: ‘Rising headwinds’ are rushing toward consumers in 2024

RetailDive

During a panel at the ICR conference, the ratings agency predicted shoppers will seek out greater value in 2024 as high debt levels and reduced savings catch up to them.

Consumer 110
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Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Retail TouchPoints

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4 billion products across over 1,400 retail banners.

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Retailers can tap into generative AI to enhance support for customers and employees

RetailDive

As the retail industry witnesses a shift towards a more digital, on-demand consumer base, AI is becoming the secret weapon for retailers to better understand and cater to this evolving consumer behavior.

Retail 107
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Real-Life ‘E.l.f.-Pinching’ Inspires True Crime Mockumentary

Retail TouchPoints

E.l.f. Cosmetics are apparently so highly prized that they push otherwise law-abiding citizens into stealing — well, “unauthorized borrowing” — by roommates and family members. The real-life prevalence of all this post-purchase theft has inspired E.l.f. Cosmetics to produce a true crime mockumentary, Cosmetic Criminals , now available on Amazon Freevee and YouTube.

Books 256
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From Concept to Deployment: Building Commerce Storefronts with Composable UI

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UK Consumer Spending Slows in December, Yet Entertainment and Travel Sectors Thrive

365 Retail

In December 2023, the UK witnessed a modest rise in consumer card spending, increasing by 2.3% year-on-year, which fell short of the CPIH inflation rate of 4.2% and was lower than November’s growth of 2.9%. This slowdown was evident in retail spending, which couldn’t sustain its November momentum, despite the boost from early seasonal discounts.

Travel 105
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Albertsons Expands Onsite Retail Media Offerings with Criteo Integration

Retail TouchPoints

Albertsons Media Collective , the retail media arm of the Albertsons Companies , has teamed up with commerce media solution Criteo to expand its onsite retail media offerings. Criteo will support Albertsons Media Collective’s onsite sponsored ad offerings and help the division expand to newer ad formats, such as commerce display and sponsored video, in the coming months through integrations with Criteo’s demand- and supply-side offerings.

Retail 254
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How to start a t-shirt business in 2024: Tools & tips for success

Omnisend

Reading Time: 9 minutes A common myth about starting a t-shirt business is that creativity and a niche market are all you need. The reality is that you need a lot more than that to sustain and grow your business. You need a solid plan, effective strategies, a clear roadmap, and the right tools. That’s why we created this article, to help you learn how to start a t-shirt business in 2024.

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Pacsun Adds RFID to Expanding Omnichannel Tech Stack

Retail TouchPoints

Pacsun will deploy the iD Cloud Store solution from Nedap as it seeks to improve inventory accuracy and gain RFID-powered operational insights to inform replenishment decisions. The chainwide rollout is expected to be completed in Q1 2024. The youth-oriented retailer chose the Nedap solution for its ability to help improve inventory accuracy and enhance omnichannel fulfillment capabilities, including increased usage of buy online, pick up in-store (BOPIS) functionality.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Costco pins responsibility on itself for workers’ decision to unionize

RetailDive

The vote last month by employees at a location in Norfolk, Virginia, reflects “a failure on our part,” the retailer’s outgoing and incoming CEOs wrote in a Dec. 29 letter.

Retail 98
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Former Post Office boss to return CBE following public outrage

TalkingRetail

Paula Vennells, the former Post Office boss who was CEO during the Horizon scandal featured in the ITV drama Mr Bates vs The Post Office, has announced she is to return her CBE. It comes after more than 1.

Retail 98
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Sonic Introduces Peanut Butter Burgers to Its Menu

RetailWire

Sonic Drive-In, the popular fast-food chain, is introducing a new combination to its menu: a peanut butter and bacon cheeseburger.

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Webinar: How to Expand Your EU Brand to the World

ESW

Learn how your EU brand can successfully expand into new, global markets. Presenters discuss the top reasons consumers shop cross-border, which shoppers present the best opportunities for brands and how deploying the right logistics strategy improves conversions. Presenters are FedEx Ecommerce Marketing Manager, Chris Hodge, and ESW Global VP of Partnerships, Faiza Belgroune.

Webinar 78
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Get MACH Ready with Orium, Commercetools, and Contentstack

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Oreo teams with Pac-Man

TalkingRetail

Oreo has partnered with Pac-Man with special edition cookies and custom Oreo Pac-Man. Each Oreo can be scanned to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning prizes.

Games 90
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SHEIN Is Now Making Over $30 Billion in Sales Yearly

RetailWire

SHEIN, a major player in the fast-fashion e-commerce world, is reportedly exceeding $30 billion in annual sales.

eCommerce 111
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Mango plans to open 500 new stores by 2026

RetailDive

The apparel brand, which is celebrating its 40th anniversary, will expand and launch stand-alone Mango Home locations.

Apparel 107
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Survey highlights grievances that most bother British in-store shoppers

TalkingRetail

In the wake of the pandemic, online shopping became the norm for many, but year-on-year trended data indicates a shift back to physical stores, especially for grocery and clothes shopping.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Instacart seeks off-site retail media scale with Google Shopping ads pact

RetailDive

The partnership targeting high-intent grocery shoppers already has sign on from marketers like Danone and Kraft Heinz.

Retail 106
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Fake Stanley Cups Are Duping Customers

RetailWire

The popular insulated tumbler is causing a commotion among shoppers who are being duped by fakes in search of the real thing.

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Dollar General appoints new store operations leader

RetailDive

Steve Deckard will transition into an “expanded role” as Steve Sunderland prepares to depart from the retailer later this month.

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Small Businesses Battle Inflation and Workforce Shortages

RetailWire

The United States economy continues to be a source of concern for small businesses, with the ongoing worker scarcity and relentless inflation feeding into their pessimism. A slight rise in the Small Business Optimism Index was reported for December, but the atmosphere remains gloomy.

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From Data to Decisions: Maximizing Retail Potential With AI

Discover how retailers are transforming data into actionable insights for growth. By leveraging data and analytics to their potential, retailers can enhance decision-making, improve customer experiences, and streamline operations to stay ahead of the competition. From Data to Decisions: Maximizing Retail Potential With AI, authored by Orium, commercetools, and Google Cloud, demonstrates how businesses can unify and activate data across the tech stack to achieve retail excellence and create growt

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The Container Store lowers Q3 sales guidance

RetailDive

The retailer cited “challenging business trends” in revising its financial outlook.

Retail 112
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Analytics Unite: Lowe’s Chandhu Nair on the Art of AI to Develop a Holistic View of Consumers

RIS News

You can’t discuss analytics without diving into artificial intelligence, and how AI is powering many of today’s data systems. Learn how Lowe's is tapping the tech.

Arts 74
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Purple CEO: Stores are the ‘toughest part’ of the brand’s model

RetailDive

“Two-thirds of them are working and a third of them aren’t,” Rob DeMartini said during a presentation at ICR.

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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

According to the latest annual report on the e-commerce sector, Nike is the UK’s most prominent e-commerce brand in 2023. The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.