Mon.Mar 05, 2018

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The Technology Driving The Growth Of IoT Retail Applications

RTP blog

By Rick Gretsch, Accelerated Concepts, a Digi International company In our recent study “The Cost of Downtime: Beyond the Bottom Line,” 72% of midsized retailers lose sales during network downtime. The study also finds downtime severely impacts customer loyalty, employee productivity and overall business operations. Retailers are ramping up the use of new IoT technology and a growing number of connected devices to keep up with consumer demands, better interact with customers, conduct transaction

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The 30 Best Bigcommerce Themes For 2018

Ecommerce Platforms

If you have a product or service to sell online, you need a powerful online platform. BigCommerce offers a solution to develop fully featured online stores and e-commerce websites. There are all kinds of themes out there, and choosing the right one is essential to having an attractive store that converts well. If you want to learn more about this platform check out BigCommerce review.

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Entry Popups Could Be Killing Your Conversion Rate (And You Can’t Even Measure It)

Inflow Insights

Popups can be useful. But they also might be killing sales conversions on your site. In particular, entry popups — the popups that show immediately when your site loads — are used on (too) many eCommerce sites. In this article, we’re going to: Explain why A/B tests may not show you the truth about popups. Show you the specific process we use to get much more accurate data about popups and other stats for our clients.

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CSE Announces 2018 Event Awards Finalists

Canadian Special Events

Canadian Special Events Magazine is proud to announce the following companies have been named finalists in the 21st Annual Canadian Event Industry Awards Competition. Congratulations to all the entrants and those who have been shortlisted. Winners will be announced live at the Xperience Awards Gala on March 21s, proudly hosted by Hotel X Toronto. . Best Audio Visual Design for an Event. bb Blanc Audiovisual & Entertainment, Toronto, ON for Right To Play Tribute Dinner 2017.

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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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Attention Online Retailers: GDPR is Happening & Here’s What it Means for You

UpSellIt

As you may already know, the new General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018. This means there’s some major changes happening in the world of online retail. With that, you need not only prepare, but be ready to rock and roll when the GDPR goes into effect. To make the transition a little easier for you, we created this list of things you should consider before the big day.

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Wiser on MSNBC Your Business: Mystery Shopping Mission

Wiser

Deploying a costly merchandising team to ensure displays and product offerings are in order is no longer necessary. Manufacturers and retailers can always use feedback, and mystery shoppers are the perfect people to check out product displays and evaluate sales staff. With Wiser, any shopper can be a brand or retailer’s eyes and ears on the sales floor.

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Countdown to Catalyst: An Immersive E-Commerce Learning Experience Designed By You, For You

ChannelAdvisor

There are so many e-commerce industry trade shows, many boasting thousands of attendees, sponsors and keynote speakers. The result? A collection of noisy, confusing and circus-like shows, promising “something for everybody” — but what they often miss is the most important part of any conference … you. As a seller, you are competing in a blazing-fast market that changes every day.

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Canadian Special Events - Untitled Article

Canadian Special Events

Join us on March 21, 2018, at the newly unveiled Hotel X Toronto as we celebrate the recipients of the 21st Annual Canadian Event Industry Awards. The star-studded show produced by Mandell Entertainment, presented by Canadian Special Events Magazine and supported by an incredible team of GTA event designers, suppliers and producers this affair promises an evening of entertainment, excitement and unparalleled elegance.

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The Expert Loyalty Program Tips You Need for Your Industry

Demac Media

With so many amazing loyalty programs in virtually every industry, it can be hard to determine which features are the most effective. Luckily for you, we’ve put together a list of the most important features for reward programs in cosmetics, apparel, food & beverage, jewelry, and subscriptions. Even though the fundamentals of customer loyalty apply across many businesses, you can use each of these tips to fully tailor your own loyalty program to your particular industry.

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Let the Shopper Drive the Experience

Rishi Rawat

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How ‘Catalog Overlap’ Creates Margin Points AFTER the Sale

Etail Solutions

Did you know you can increase your margins post-sale? Well, why not? You use a repricer to win the Buy Box, while selling to customers at the highest possible price. You don’t think twice about driving up your average order value (AOV) and growing your topline. These activities are second nature to you. But the concept… The post How ‘Catalog Overlap’ Creates Margin Points AFTER the Sale appeared first on Etail Solutions.

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How Your In-Store Experience Fits into Your Marketing Strategy

iQmetrix

The in-store experience is over, right? Consumers want to buy everything online, don't they? The data suggests otherwise. According to a recent CM Council survey ranking influential factors on purchasing decisions, in-store experiences still matter. Among the most important touchpoints that influence purchases are: In-store sales associates—ranked second.

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Zappos Embraces Content-Plus-Commerce, While Paid Loyalty Programs Multiply

Sailthru

How do you engage readers and shoppers? Zappos launched a commerce-plus-content effort, and more retailers turn to paid loyalty programs. A new study from Tow Center for Digital Journalism gives further insights into publishers’ efforts to reduce their reliance on ad revenue and instead win support from a base of highly engaged subscribers. Zappos Pursues Content-Plus-Commerce with Zappos Running.

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6 Reasons to Visit the DynamicAction Booth at Shoptalk 2018

Dynamic Action

Attending Shoptalk 2018? Visit our tabletop at #13 in the AI Discovery Zone! Why? We’ll give you 6 reasons to stop by and say hello: 1. Experience the power of prescriptive analytics — and see how it can empower your organization to operate at the speed of Amazon. Forrester Research recently stated that prescriptive analytics will overtake predictive analytics in retail in 2018.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.