Thu.Mar 16, 2023

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How To Collect and Leverage Customer Experience Data | Salsify

Salsify

Consumers have no shortage of highly personalized, exclusive, and convenient shopping experiences — both in-person and online. Digital Commerce Shopping Experiences Are Your Brand

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Avoid A Bot Waterloo

Forrester eCommerce

I don’t follow the Eurovision song contest closely, but I know that ABBA famously won decades ago with “Waterloo” and that a few other contest winners – Celine Dion, Måneskin – have achieved global success afterwards. This year, though, an article about Eurovision got my attention.

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How MapTiler Doubled The Number of Countries They Sell In Using Strategic Partnerships

FastSpring

From 2015 to 2020, MapTiler doubled the number of countries where it has customers. The Swiss-based SaaS company now helps governments, enterprises, and SMBs in over 120 countries by providing maps API for web and mobile developers.

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It’s 10 p.m. — Do You Know Where Your Data Is Going?

Forrester eCommerce

Last week, The Washington Post did a deep dive on how a publication used “commercially available” mobile data to out a Catholic priest as a Grindr user and visitor of a gay bar, ultimately forcing him to resign.

Mobile 195
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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

[Editor’s note: This is the third article in our series on AI in retail. Be sure to check out our other stories on consumer attitudes toward AI and store design applications.]

SEO 115
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Consumers Push Back On Price, Forcing Companies To Seek New Growth

Forrester eCommerce

High Prices Have Bouyed Revenue Growth In 2022, the amount of money U.S. consumers spent (what the Bureau of Economic Analysis calls personal consumption expenditure, or PCE) increased by 9% over 2021. Not all of that is considered “real” spending – that is, people buying more stuff.

Consumer 195

More Trending

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Impressions From Mobile World Congress 2023

Forrester eCommerce

Mobile World Congress 2023 shows that there is still a lot of dynamism in the tech sector and gives attendees insights into networks, cloud infrastructure, and the emerging world of connected solutions.

Mobile 195
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BJ’s Wholesale Club to Power Up Shelf-Scanning Robots at All Locations

Retail TouchPoints

BJ’s Wholesale Club has entered a partnership with Simbe to roll out the solution provider’s automated business intelligence robot, Tally, to all 237 stores.

Retail 103
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The Underutilization of Video with Andrew Levy

FastSpring

“47% of businesses created 51 or more videos just last year. So there’s all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.”

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Square Launches Accelerator Program for Black and Hispanic Retail Entrepreneurs

Retail TouchPoints

Forward , a new accelerator program designed to help Black and Hispanic retailers overcome systemic hurdles, will fund an inaugural cohort of 25 early-stage companies with $20,000 each plus exclusive access to training developed in partnership with 1863 Ventures.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Five Below to expand higher-priced Five Beyond concept to 400 stores

RetailDive

The retailer will also open 200 locations this year as it looks to expand its shop-in-shop of products over $6

Retail 110
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Facebook Parent Meta to Lay Off 10,000 Employees, Close 5,000 Open Job Postings

Retail TouchPoints

Following layoffs of 11,000 workers in November 2022, Facebook parent company Meta announced on March 14 that it would let go of an additional 10,000 employees, or approximately 13% of its workforce.

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GNC’s chief executive officer left in January, won’t be replaced

RetailDive

Josh Burris, who joined the supplement retailer in 2019, took over as CEO two years ago just after it exited bankruptcy with new ownership

Retail 100
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Deposco Solution Aims to Help Retailers Manage the Entire Supply Chain

Retail TouchPoints

Omnichannel fulfillment platform Deposco has launched a supply chain solution designed to orchestrate end-to-end processes — plan, source, order, fulfill and return — across B2B and DTC channels, from a single package to full pallets.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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Lime Crime launches makeup into Sally Beauty

RetailDive

Lime Crime CEO Andrea Blieden discusses the value Sally’s unique customer base offers as the brand rapidly expands its wholesale presence

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The 5 Best Social Media Rewards Campaigns

Smile.io

If you ever Googled something you’re thinking of buying, you may have noticed ads popping up for that item on your social media feeds and the websites you visit. Commerce, social media, and how we interact with a brand have all become more connected than ever.

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Why Funko is destroying at least $30M worth of toys

RetailDive

The company faced high storage costs and inefficiency in its fulfillment operations as surplus stock piled up

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Bundle pricing 101: Fundamentals and getting started

Omnisend

Reading Time: 9 minutes Businesses must choose the right pricing model for their products to attract customers and grow their profits. The right pricing strategy will help you build trust with prospective customers and convince them to shop with you.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Big Lots reports furniture shortages after largest supplier abruptly closes

RetailDive

The shutdown of vendor United Furniture Industries pressured the discount retailer's e-commerce sales

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The definitive guide to dynamic emails for 2023

Omnisend

Reading Time: 11 minutes When it comes to marketing channels and platforms that brands can use to communicate with their customers, the numbers are only increasing by the day. Among the many options available, the one channel that continues to deliver the best ROI is email.

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Over half of Gen Alpha watch shopping content: report

RetailDive

Many kids get ideas about new products and brands by watching haul and unboxing videos, according to a report by Morning Consult

Retail 90
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Integrations Hub adds Advanced Commerce Instant-on Integration to Boost Conversions Through Search & Personalization

GetElastic

At Elastic Path, we strive to empower all brands to benefit from composable commerce. Users can set up powerful third-party integrations with just a few clicks through our "instant on" integrations available in our Integrations Hub.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Shopify execs say Deliverr is key in building fulfillment network distinct from Amazon

RetailDive

An asset-light network of warehouse partners will help the company build its capabilities for merchants in a more cost-effective manner, its CFO said

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E-Commerce Fraud: How to Protect Your Business and Customers

Ecommerce Guru

E-commerce has revolutionised the way we shop, but with its convenience comes the risk of fraud. In 2020, e-commerce fraud […] The post <strong>E-Commerce Fraud: How to Protect Your Business and Customers</strong> appeared first on Ecommerce Guru.

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Peloton manufacturer announces layoffs, North Carolina facility closure

RetailDive

The retailer acquired Precor in 2020 as a manufacturing subsidiary, but has been exploring the unit's sale as it restructures

Retail 88
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Announcement: Square Raises Their Rates and Fees

Korona

On March 1st Square announced that they will be making several changes to their pricing and fees across different aspects of their company.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Yardbird to open 11 new showrooms

RetailDive

While its parent company Best Buy experiences declining revenue, the outdoor furniture brand is nearly doubling its showroom footprint

Outdoor 85
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Announcement: Square Rates Going Up

Korona

On March 1st Square announced that they will be making several changes to their pricing and fees across different aspects of their company.

ACH 52
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Kohl’s marketplace gives Lands’ End a much-needed boost

RetailDive

Amid a raft of declines, revenue from third-party sellers was up year over year, and the brand will soon add Macy’s marketplace to the roster

Retail 83
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How Digital Commerce Can Survive and Thrive in Times of Inflation

Pivotree Blog

According to a recent analysis by the New York Times , inflation is down from its painful peak “but remains uncomfortably rapid.” With rising supply chain and operating costs—plus evolving consumer demands—commerce businesses feel the pressure to adapt. How can you survive and thrive?

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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.