Tue.Dec 08, 2020

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Brand Spotlight 2020: In A Difficult Year, The Best Brands Shine Bright

Forrester eCommerce

In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. I had to […].

Customer 479
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Why You Should Create Mobile Ads for Engagement (and Not Just Conversion)

Kissmetrics

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.

Mobile 363
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HubSpot Lead Scoring: How To Analyze Predictive Lead Scores

Groove

There is often a disparity between what a marketing team considers a great lead and what a sales team considers a lead that's worth exploring. As a Diamond HubSpot Partner Agency , we suggest leveraging HubSpot lead scoring to prioritize leads and determine who is worth reaching out to. What Is HubSpot Lead Scoring? Any smart salesperson or marketer understands that lead nurturing focuses on the quality of relationships with leads ?

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Best Time Tracking Software

Kissmetrics

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Why is time tracking still a source of stress for employees, supervisors, and management? There are only two reasons, really. They’re not using time tracking software. Or, they’re using a solution that doesn’t fit with their business.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Singapore’s New Digital Banks Will Change The Banking Landscape Forever, Maybe

Forrester eCommerce

In a landmark announcement made on December 4, 2020 Singapore’s Monetary Authority (MAS) awarded banking licenses to four players, two of which will serve the retail banking market using a digital full bank license (DFB). Notably, both of the lucky winners, i.e. the consortium formed by Singapore Telecommunications (Singtel) and Grab Holding Inc. (known for […].

Banking 304
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Building a Scalable E-Commerce Data Model

Fabric

If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.

eCommerce 336

More Trending

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AI Go Debuts Hybrid Autonomous Shopping in Shanghai C-Store

Retail TouchPoints

The AI-powered autonomous shopping experience just got bigger, in the form of a 4,000-square-foot hybrid convenience market called AI Go in Shanghai. The store combines a manned checkout with the use of computer vision as part of checkout-free shopping powered by AiFi Solutions. Stocking 2,000 SKUs ranging from fresh meats to snacks, this store represents the largest deployment to date of the AiFi Autonomous Store Platform OASIS.

Demo 321
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The Advanced Guide to Facebook Watch

Kissmetrics

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people. Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket.

Payments 273
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How American Eagle Meets Its Gen Z Customers ‘However, Whenever, Wherever They Want to Be’

Retail TouchPoints

The COVID-19 pandemic has been challenging for retailers with a strong mall-based footprint, but American Eagle rose to the occasion by tapping its most valuable asset: its Gen Z customer base. These shoppers were omnichannel-aligned even before the lockdowns hit, and American Eagle built on this foundation to help online sales reach 45% of its total in 2020.

Customer 296
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Key Takeaways From The Forrester Wave: Customer Experience Strategy Consulting Practices, Q4 2020

Forrester eCommerce

On December 2, we published The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020, which is a continuation of the Forrester Customer Experience (CX) team’s study of the consulting market that supports CX professionals. These consulting services are critical to CX leaders trying to foster innovation and support CX transformations that help their companies […].

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Three Reasons why COVID-19 Will Make Retailers Stronger

Retail TouchPoints

COVID-19 introduced a unique set of challenges that forced retailers to squeeze years’ worth of digital transformation into a matter of weeks. Advanced capabilities like buy online pick up in-store (BOPIS), ecommerce, apps that help navigate stores and outdoor pop-up shops that used to get pushed back for budgetary reasons suddenly became imperatives for stores to stay afloat.

Retail 290
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On The Second Day Of Christmas My Analyst Gave To Me: Solutions To The Top Two Account-Based Marketing Challenges!

Forrester eCommerce

This is the second in a series of posts that provide demand and account-based marketing (ABM) best practices, in the spirit of the 12 days of Christmas.

Marketing 246
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Solution Providers Partner to Advance Cashierless Store Technology in Japan

Retail TouchPoints

Zippin and Fujitsu Limited have formed a new partnership that makes Fujitsu an exclusive distributor of Zippin’s checkout-free solution in Japan. Fujitsu will start offering the solution by March 2021, with the aim of creating a new AI-empowered business for the micro-sized store market and potentially expanding into geographies beyond Japan in the future.

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Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Inflow Insights

Editor’s Note: This post was originally published on May 15, 2013, and has been updated for completeness and accuracy. It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your site’s domain, you may be unintentionally making Google’s job harder — and hurting your site’s own performance.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Francesca’s to Shutter an Additional 97 Stores

Retail TouchPoints

Following its recent filing for Chapter 11 bankruptcy protection , Francesca’s will shutter an additional 97 stores. The apparel and accessories retailer is seeking to sell both its brick-and-mortar locations and its ecommerce holdings. The company will continue operating during the process by utilizing a $25 million debtor-in-possession loan from Tiger Finance.

Document 185
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How to Get Repeat Orders from Marketplace Customers

ecomdash

With the right business strategy, you can score tons of repeat orders from marketplace customers. Read here for the best Etsy, Ebay, and Amazon selling tips. The post How to Get Repeat Orders from Marketplace Customers appeared first on Ecomdash.

Customer 147
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Zappos Adaptive Adds Six New Brands to Single-Shoe Ordering Program

Retail TouchPoints

Zappos Adaptive , the functional products business of Zappos, has expanded the Single and Different Size Shoes Program due to customer demand and brand partner interest. The service lets shoppers order single shoes, or pairs of different sizes, to help them find footwear that meets their specific needs without sacrificing style. Zappos has seen more searches than ever for “single shoes,” and the Single and Different Size Shoes Program page has grown by 86% since its launch in July.

Other 151
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How to Navigate Ecommerce Logistics: 3PL, Shopify Fulfillment, and Fulfillment by Amazon

Omnisend

Reading Time: 6 minutes. Logistics is the backbone of any DTC ecommerce business. All the best practices and marketing tips in the world don’t mean anything if you can’t get your products to your customers. But guaranteeing fast, reliable shipping and delivery for your customers is difficult––it requires planning, preparation, and a lot of overhead costs.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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How email engagement can shape your content strategy

Liveintent

COVID-19 has changed the behavior of nearly every consumer on the planet. It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. What kind of content works best in these strange times and at what frequency? Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email.

Webinar 126
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Local shops are lifelines for communities across Wales, report finds

TalkingRetail

Convenience stores in Wales have invested more than £30m in their businesses to ensure that they can continue to provide essential products and services to their communities, including cash machines (73%), bill payment services (77%) and a post office (29%), new research shows. Findings from the 2021 Welsh Local Shop Report reveals Wales has more.

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J.C. Penney operations are out of Ch. 11 with Simon-Brookfield deal closed

RetailDive

With bankruptcy behind it, the department store chain can once again focus wholly on its business as it tries to turn around in a tough environment.

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Trewithen Dairy expands into West Country Spar stores

TalkingRetail

Trewithen Dairy has expanded its milk and yogurt distribution to more than 280 West Country Spar stores. The products are available now via Spar’s wholesaler Appleby Westward, and joins existing Trewithen Dairy products, including its butter and clotted cream in stores across the South West and into wider Southern England Joe Dooley, trading and marketing.

Marketing 118
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Best Buy extends curbside pickup hours for holiday shopping

RetailDive

In a holiday season where online is king, the electronics retailer is preparing for increased orders with more delivery options.

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What is a Category Reset

Wiser

When your computer isn’t working properly, oftentimes the best thing to do is restart it. The same goes for retail categories. If you’re not seeing the performance you expect, sometimes a good reset is all you need to get things going. Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes.

Apparel 88
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Ikea halts production of catalog after 70 years

RetailDive

The move is part of an ongoing effort from the Swedish furniture retailer to focus on its digital channels.

Channel 133
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How to sell furniture online on Pepperfry – Selling Furniture Online

Ecommerce Guru

It is very clear that home is the comfort zone of everyone and people would love to live in all parts of the house in luxury and sophistication. A home defines the character and taste of an individual. Most individuals in their homes want to show their beauty and comfort. Many would love, according to their whims and fancies, to have a selection of new, trendy, fancy, and antique stuff.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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With $23M stalking horse bid in hand, bankrupt Francesca's to close nearly 100 more stores

RetailDive

The retailer, which already had plans to close 140 locations, said it won't appeal Nasdaq's plan to delist it from the stock exchange on Dec. 15.

Retail 104
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Are URLs Case-Sensitive? How to Redirect Uppercase URLs to Lowercase URLs Using Htaccess or httpd.conf

Inflow Insights

Editor’s Note: This post was originally published on May 15, 2013, and has been updated for completeness and accuracy. It may surprise you but, yes, URLs are case sensitive. And, if you have both upper- and lowercase versions of your site’s domain, you may be unintentionally making Google’s job harder — and hurting your site’s own performance.

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7-Eleven unveils mobile wallet to enable contactless payments

RetailDive

The retailer aims to bring cash users into the digital wallet space and make its rewards program more accessible.

Mobile 115
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How to Overcome Resistance to Change Management | Salsify

Salsify

Digital transformation is the adoption of digital technology to transform services or business — and within the world of commerce, implementation initiatives can often be met with resistance.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.