Thu.Oct 26, 2017

article thumbnail

The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East & Latin America

BigCommerce

In a world dominated by hashtags, retweets, and virality, it is virtually impossible for merchants to control how and when their products connect with consumers. More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate o

article thumbnail

Using Marketing Analytics to Win at Email Marketing

Kissmetrics

You might be part of the group of marketers that feel as though your email campaigns are missing something. Only, you’re not sure what they’re missing. You’ve reversed engineered your competitor’s email campaigns to see what they’re doing, but the truth of the matter is, you will never know the strategy behind their success because you don’t have access to their analytics.

Marketing 228
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Complete List: All 49+ Global Marketplaces

BigCommerce

Figuring out where to go may not be as easy as buying a plane ticket on Kayak. However, we have aggregated a complete list of all global marketplaces as of 2017, by region and country. Top Grossing Asia-Pacific Marketplaces by Country. China. At approximately $630 billion of sales in 2015 , China’s online retail market is the world’s largest, nearly 80 percent bigger than the United States’.

eCommerce 256
article thumbnail

What Makes The Beauty Industry So Successful? One Word: Inclusivity

RTP blog

By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive. The New York Times reported earlier this year that “prestige beauty sales in the United States rose 6% in the 12 months ending in February, tallying $15.9 billion, according to the market research company NPD Group.

article thumbnail

Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

article thumbnail

The Tools You Need to 10X Your International Revenue

BigCommerce

The decision to launch your brand internationally isn’t one to take with a grain of salt. It was be a make or break decision for your brand –– a money pit or the source of 10X revenue. . Cross border commerce, then, be fully assessed and validated before initiating. . The #1 thing you want to know is this: which market should I go into first? Leveraging analytics, data, and market insights will ensure that you are reducing your exposure to failure and risk –– and where you exposure if reduced is

Payments 236
article thumbnail

Are you ready for the holidays? Find out with our email marketing holiday checklist

Klaviyo

November is almost here, which means you should be gearing up for the holiday season. According to Marketing Land , 2017’s holiday ecommerce sales are projected to grow 10% over last year’s holiday season. So you better be prepared. Not sure if you’re ready? This checklist will help you keep track of everything you need to have in place so you’ll be prepared to maximize your email marketing sales during the upcoming months.

Marketing 139

More Trending

article thumbnail

Jilt Spotlight: Recover Lost Revenue with Abandoned Cart Emails

A Better Lemonade Stand

In this Jilt review learn about all of Jilt's capabilities, their advantages & disadvantages & how you can increase revenue with their abandoned cart email recovery system. The post Jilt Spotlight: Recover Lost Revenue with Abandoned Cart Emails appeared first on A Better Lemonade Stand.

article thumbnail

9 Reasons to Use Product Videos on Your Ecommerce Site

ecomdash

Video is one of the most underused ecommerce selling tools. Here are the top reasons to jump behind the camera and start using product videos. Read more. The post 9 Reasons to Use Product Videos on Your Ecommerce Site appeared first on ecomdash.

article thumbnail

[Infographic] How to Fix Spooky In-Store Compliance Issues

Wiser

With Halloween just around the corner, candy and costumes are flying off the shelves. But as the holiday season gets closer, the importance of the layout and contents of those shelves begins to matter even more than usual. Our new infographic, 5 Scary In-Store Compliance Issues and How to Fix Them , addresses some of the most common pitfalls brands experience in-store. .

Demo 68
article thumbnail

Deliver the Goods: Evolution of the Gift Guide

Bronto

If leveraged correctly, gift guides can get your business a big piece of the holiday pie. Analyze your offering and audience, and create thoughtful buying guides to help shoppers in their hour of need. The post Deliver the Goods: Evolution of the Gift Guide appeared first on Bronto Blog.

Gifts 66
article thumbnail

Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

article thumbnail

LEGO, Amazon and Nintendo Top the Most Wished For Lists Ahead of the Holidays

Profitero

Online Wish Lists on websites like Amazon provide a good health check of your demand-building activities. If your marketing and search placement efforts are doing their job, then you should start to see the pay off in terms of more shoppers adding your products to Wish Lists. With the holiday season fast approaching, we did a quick Amazon Wish List health check of some of the hottest holiday categories, to see which brands and products are getting the most pay off from their demand building effo

Toys 60
article thumbnail

5 Reasons You Need In-Store Inventory

OrderDynamics

5 Reasons You Need In-Store Inventory. In-store inventory can make a big difference to your business. Inventory in a Distribution Center (DC) can be more efficient. Yes. However, it is the inventory that you have in the field, in your stores, that is seen and sold. Here are the five reasons in-store inventory is the omni-channel retail strategy you have to implement now. 1 – Ship-From-Store For Online Orders.

article thumbnail

How to use personalization throughout the customer lifecycle

Kibo

After years of more talk than action, merchants are now making good on […]. The post How to use personalization throughout the customer lifecycle appeared first on The Omni Channel.

article thumbnail

Trend Watch: P&G ad share on retailer sites is up by nearly 30%

Salsify

P&G has made what I would argue are significant changes in terms of the percentage of their ads going to ad products directly tied to retailers.

Retail 60
article thumbnail

The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

article thumbnail

ChannelSale Introduces New Pricing Plan Starting at $99 Per Month

ChannelSale

Because let’s admit it—so many of online merchants require third-party e-commerce solution. But their small budget and even smaller return prevent them from making this ‘now-must’ investment. To make things finer here, ChannelSale has decided to introduce a new pricing plan called ‘Launch’—to help vendors start small and grow big subsequently without making any hefty outlay initially.

article thumbnail

Two is Better Than One! – Magento 2 vs. Magento 1 Features

Demac Media

Comparing the past and the future of Magento. In the nearly ten years since the initial release of Magento, the eCommerce platform has seen many versions and additional features to support both merchants and developers alike. Magento 2 introduced new ways to heighten user engagement, smooth navigation, improve conversion rates and overall revenue generation for online retailers.

Magento 46
article thumbnail

Save Time While Maximizing Revenue with Price Manager

ChannelAdvisor

When it comes to consumer purchasing decisions, it’s no surprise that price is one of the key influencers. One study found that more than 90% of online shoppers invest time online to search the best deals for products they are purchasing. . Repricers. With competition on marketplaces continuing to rise, price is critical to your success. At the same time, you want to maximize your revenue.

article thumbnail

How Do You Know If Your Rewards Program Is Working?

Smile.io

Although rewards programs are the best answer to a wide variety of customer retention issues, that doesn’t mean they don’t spark a few questions of their own. A lot of these questions are pretty straightforward like “ How often should I be calculating my metrics ?” or “ How do I get my brand ready for the holidays ?”, but sometimes they require a little bit more effort and analysis to answer.

article thumbnail

Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

article thumbnail

3 Ways Nonprofits Can Leverage Email Marketing

Powerinbox

Just like “regular” businesses, nonprofits also need clear marketing strategies to align with their business objectives. The number one business goal, typically, for any nonprofit is to get more donations in the door to ensure their ability to deliver their mission. Unfortunately, the Social Sector has a very small advertising budget, so their marketing strategies can be somewhat limited.

article thumbnail

Your Quick Start Guide to Cross-Border Ecommerce in China, India & The Middle East

BigCommerce

Centuries before GPS and various forms of travel technology, navigators relied on stars to point them in the right direction –– using them as a guidance tool while embarking into territories and corners of the globe not yet reached. . While we have come light years from relying on stars for determining direction, we still rely heavily on tools and technology to guide us. .

article thumbnail

How to develop a framework for retail inventory reporting KPI's

Heartland

The first step in managing your inventory effectively is m aking a commitment to use a modern point of sale solution to gather data. Next, it's time to determine the right set of KPI’s for your business. Lastly, retailers must build the right reports, ones that hold them and their team accountable daily, weekly, monthly and annually. The intelligence gained from these reports is the basis for all strategic inventory decisions.

Retail 26
article thumbnail

How 3 Brands Conquered Global Markets with Localized Websites

BigCommerce

Absolutely any brand of any size can go global. For many, it is as simple as setting up the backend of your site to allow for international currencies and shippers. Here’s how it works on BigCommerce for instance: In fact, many brands are pushed into international ecommerce rather than actually seeking it out. Someone finds you online, wants to buy an item and suddenly you’re shipping your goods to the U.K. rather than to Arizona.

article thumbnail

How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

article thumbnail

Expert Interview Series: Manuel Gallego, Founder and CEO of SpainBOX

Payoneer

1. We’re relying on you. A careers officer from the University of Cordoba, Spain. I requested leave of absence to devote myself to international logistics, where I worked on the implementation and development of processes to internationalize products and optimize the logistics of websites with a lot of traffic which needed to send 200 to 300 shipments a day.

article thumbnail

International Ecommerce Strategy: How to Market, Scale and Win at Every Stage

BigCommerce

When it comes to ecommerce and doing business globally, Brian Beck, current SVP of ecommerce and omnichannel strategy at Guidance Solution, knows a thing or two. He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Foot Locker. Kate Somerville. Ray Ban. Toms. While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t bo

article thumbnail

Weird, But True: Your Loyal Customers Have Multiple Identities

Optimizely

Six is the magic number when it comes to your loyal ecommerce customers. It’s not six purchases — but rather six identities. It may sound strange, but we’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Why is this exactly? It’s not because your customers are purposely trying to confuse you.

Customer 186
article thumbnail

The Cross Border Ecommerce Checklist

BigCommerce

As you consider cross-border commerce, it is important to evaluate the status of your organization and supporting infrastructure prior to developing a go-to-market strategy. All brands, no matter your size, can launch an international selling channel. The tactics you use though, and how you determine if you are ready, will vary based on your brand’s annual revenue.

article thumbnail

The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

article thumbnail

How To Spy On Your Adwords Competitors

Store Growers

Every time you Google something for your store, it is right there, your competitors ad, right in your face. You’re not sure what they are doing, but it sure would be great to have an ad right at the top any time someone searches for a relevant keyword. And it must be working, because you’ve seen their ads up there for ages. But still you’re unsure if this is something you should get into.

PPC 101
article thumbnail

How Worldwide Consumer Preferences Determine Your Global Ecommerce Strategy (Alipay, COD, Lazada)

BigCommerce

Did you know that while in the U.S. the preferred online payment methods are AMEX, Discover, PayPal and Visa, in Southeast Asia, Cash on Delivery (COD) is still the leading payment form? Online shopping has become ubiquitous for anyone with an internet connection –– but that doesn’t mean expectations and preferences are the same across the board. Sure, everyone looks at the pictures.

article thumbnail

12 Common Mistakes When Selling Across Borders

BigCommerce

Doing something for the first time is never easy. Before emerging technologies had accelerated growth rates, it was common practice to have an apprentice/mentor relationship when experimenting or simply growing your knowledge within an industry. Today, those simple mentorship luxuries are almost extinct. The rate at which technology is enabling growth is creating new, innovative ways of connecting with consumers almost every day.