Thu.Feb 23, 2023

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Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify

Salsify

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of touch points.

Mobile 148
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Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior

Forrester eCommerce

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create. Simply put, they champion their customers every step of the way.

Consumer 364
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Bath & Body Works Faces Growing Activist Pressure Despite Adding 2 Board Seats

Retail TouchPoints

Activist investor Daniel Loeb will launch a boardroom challenge against Bath & Body Works through his hedge fund Third Point. The retailer recently added two new directors in an effort to address Loeb’s concerns regarding the direction of the company, including how it is handling governance, capital allocation and executive pay, but the investor is seeking even more action.

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Leverage Data In Your Sales Strategy To Win 2023

Forrester eCommerce

Attention, sales leaders! In case you missed it, to win in 2023, your reps must leverage digital selling tactics and listen to buyer signals. Today’s buyer is empowered and increasingly reliant on self-discovery through digital experiences.

Marketing 281
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Aldi Adds On-Demand Delivery Options Through DoorDash

Retail TouchPoints

Aldi has entered a partnership with DoorDash to offer on-demand grocery delivery from nearly all 2,278Aldi locations across 38 states. Customers can shop for fresh produce, meat, seafood, dairy, bread, household essentials and even home goods through the ALDI Finds collection. Shoppers can place their orders through the DoorDash app or website. All participating Aldi stores will be available on DashPass, DoorDash’s membership program, which will offer subscribers free delivery on orders of $35 o

Supplies 278
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Optimizing Product Launches In The Region: Four Steps

Forrester eCommerce

Launching multiple products in a region can be complex due to variations in language, culture, maturity, and buyer needs across countries. On top of this, the need to tailor the launch to each market increases the complexity and need for resource.

Marketing 195

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Introducing The CLM Landscape, 2023: Contract Management Gets A Dose Of Digitalization

Forrester eCommerce

All businesses rely on contracts. Unlike customer-facing functions, however, the software that powers the creation, execution, and management of these commercial obligations hasn’t made the shift toward digital … until now!

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Newmine Helps Retailers Understand and Correct the ‘Why’ of Returns

Retail TouchPoints

Newmine aims to help retailers analyze sales and returns through its Chief Returns Officer platform in order to become better informed about customer actions. The AI- and natural language processing-powered software was designed to determine the root cause of returns upstream, from planning, design and marketing to customer delivery. Chief Returns Officer scrutinizes every sale and return, then delivers the actionable and beneficial remedies for the problem and measure improvements.

Retail 277
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The Third-Party Risk Questionnaire Equation Doesn’t Add Up: Right Intention, Wrong Execution

Forrester eCommerce

Perspectives from a former CISO/CSO For my second blog in this series, I wanted to share my thoughts on one of my favorite subjects: third- party risk management (TPRM). More specifically, I’m going to primarily focus on the receiving side of the equation i.e.

Blog 195
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Party City to Close 22 Stores as Part of Bankruptcy Slim-Down

Retail TouchPoints

Party City Holdco, parent company of Party City , will close 22 underperforming stores as part of its Chapter 11 reorganization. The retailer’s plans were revealed in court documents filed with the U.S. Bankruptcy Court for the Southern District of Texas earlier this month, and the move could presage additional store closings as the retailer seeks to right-size its brick-and-mortar footprint.

Document 276
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Techniques For Revenue Technology Requirements Discovery

Forrester eCommerce

Approaches for conducting revenue technology discovery, depending on the situation, timescales, available resources and solution type.

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Bath & Body Works chases sales and profits by slashing costs, leaving the mall

RetailDive

Under a new CEO and amid a tussle with an activist investor, the retailer has hired outside advisers to find ways to expand margins and boost earnings.

Retail 120
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What Are the Most Challenging Parts of Cleaning Data?

Digital Doughnut

There can be multiple challenges associated with data cleansing. These are mainly related to extracting, merging and validating datasets from various sources. These all practices may infect your data with inconsistencies or typos.

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Product Description Attribute In Google Product Feeds: The Complete Guide

Store Growers

Last Updated on February 23, 2023 Merchants and advertisers are always on the lookout for methods that will help them gain more exposure on Google Shopping. One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Wayfair’s net loss tops $1.3B in 2022

RetailDive

The online home goods retailer saw its customer base contract even further despite increased advertising spend during the period.

Customer 123
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ShopTalk Europe Offers On-Site Childcare to Support Working Parents during Show

365 Retail

Shoptalk Europe, the event for retail and ecommerce innovation, today announced that on-site childcare will be available for all three days of the show, taking place 9-11 May 2023, at Fira Gran Via in Barcelona, Spain. Nursery care for children ages 6 months to 8 years will be provided at the event, free of charge, to all registered Shoptalk Europe attendees.

Events 72
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Ikea’s climate footprint shrinks as it rapidly switches to renewables

RetailDive

Finding sustainable materials for the furniture retailer’s products, however, remains a stubborn challenge.

Retail 122
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DPD UK boosts same-day delivery capabilities with acquisition of Absolutely

365 Retail

DPD UK, a part of Europe’s largest parcel delivery network, DPDgroup, has announced the completion of the acquisition of Absolutely, a longstanding final mile courier company. The move will help the company further strengthen its same-day delivery capabilities across the UK. Absolutely’s operations cover the South East, with a fleet of approximately 200 couriers serving over 2,500 clients, from fashion brands and health organisations to law firms and media businesses.

Fashion 72
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Beautycounter to launch at Ulta

RetailDive

The DTC beauty brand will enter 500 of the retailer’s stores, allowing it to expand access to its “clean beauty” products.

Retail 109
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The Role of the Enterprise Architect

Blue Acorn

You may have heard of an enterprise architect, but what exactly is this role, and how can architects benefit an […] The post The Role of the Enterprise Architect appeared first on Blue Acorn iCi.

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The Backroom: What the ‘MetaBirkin’ NFT verdict means for art and commerce

RetailDive

The team chats about how Hermès' legal win impacts retail at large, and why Mason Rothschild plans to appeal.

Arts 113
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Zebra Technologies’ New Visionary Framework and Insights Take Centre Stage at EuroShop

365 Retail

Zebra Technologies Corporation , an innovator at the front line of business with solutions and partners that deliver a performance edge, will put retail data insights and The Modern Store by Zebra framework centre stage at EuroShop , booth A79/Hall 6, Dusseldorf, Germany from 26 February – 2 March. At the flagship five-day retail event, Zebra will explain how its visionary framework, The Modern Store by Zebra is set to help retailers solve their most pressing store operations challenges.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Savage X Fenty delves deeper into fitting room tech

RetailDive

In under 30 seconds, a tool creates an avatar of a shopper's body type and recommends products that will be an ideal fit.

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What are the advantages of eCommerce and its different forms?

MagentoBrain

E-commerce is the sale of products and services through electronic systems such as computer networks or mobile phones. This includes sending, receiving, storing, and retrieving data electronically. The most common form of e-commerce today is via the internet, but it also involves mail-order catalogs and telephone orders. It can include online shopping, call centers, and home delivery options for customers who prefer not to go in person to shop.

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Klarna touts US as largest market

RetailDive

The Swedish buy now, pay later provider aims to keep growing in the U.S. with new services despite the intense competition.

Marketing 103
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Adidas renews Major League Soccer deal

RetailWire

Adidas and Major League Soccer have agreed to a multiyear deal valued at $830 million. The athletic wear manufacturer will continue to supply the league with its apparel, footwear, training gear and official match ball.

Apparel 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Foot Locker moves exec to interim CFO seat

RetailDive

Robert Higginbotham will take on the additional role while the company hunts for a permanent replacement for departing CFO Andrew Page.

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Ransomware attack behind Dole packaged salad shortage

RetailWire

A ransomware attack on Dole Food Company’s systems throughout North America appears to have resulted in a shortage of that company’s packaged salads. Grocery customers received a memo from Emanuel Lozopoulos, senior vice president of sales and marketing at Dole Fresh Vegetables, on Feb. 10. “Our plants are shut down for the day and all our shipments are on hold.

Events 52
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Brooks Running records 16% DTC sales growth in 2022

RetailDive

Global revenue increased 6% as the brand expanded its e-commerce presence.

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Americans cut back on discretionary spending to buy food

RetailWire

Rising food prices have left consumers with fewer dollars to buy other products. U.S. food prices were 11.4 percent higher in January than a year earlier. “Food inflation has been the most stubborn of all the categories,” Walmart’s U.S. CEO John Furner said.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.