Wed.Jul 22, 2020

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2020 German, French, And UK Tech Markets All Likely To Fall, With The UK’s The Most Vulnerable

Forrester eCommerce

We have just published our tech market forecast for the three largest European economies: France, Germany, and the UK (see “Tech Budget Outlooks For France, Germany, And The UK In A COVID-19 Recession“). Due to the coronavirus and resulting recessions, tech spending in Germany, France, and the UK will decline by 5% to 7% in […].

Marketing 398
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Tapestry CEO Resigns Amid Sexual Misconduct Allegations

Retail TouchPoints

Jide Zeitlin, who was named CEO of Tapestry in September 2019 , has stepped down amid allegations of an improper sexual relationship that took place 13 years ago. Zeitlin, who is married, is one of only four black chief executives in the Fortune 500. He had been a Tapestry board member since 2006 and served as Board Chairman since 2014. Tapestry, parent company of luxury brands Stuart Weitzman, Coach and Kate Spade , has named CFO Joanne Crevoiserat as Interim CEO.

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The Customer Feedback Frenzy Continues As Microsoft And Salesforce Up Their Game

Forrester eCommerce

Earlier this year, I blogged about how customer experience (CX) pros should be wary of what they hear about voice-of-the-customer (VoC) capabilities from some customer relationship management (CRM) vendors because customer feedback management (CFM) and VoC technologies offer more punch than CRM tools. Although this remains accurate as of today, recent announcements highlight that this […].

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The Empowered Marketer: Using Data to Create an Omnichannel Marketing Strategy with Upper Quadrant

Optimizely

We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer. Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data. Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Why You Can’t Ignore Marketing for Manufacturers

BigCommerce

Let’s be honest.

Marketing 421
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314: David Herrmann On How To Scale Your Ecommerce Brand With Ads

My Wife Quit Her Job

Today I’m happy to have David Herrmann on the show. David runs Herrmann Digital LLC which is a company that specializes in scaling direct to consumer brands online and he has personally spent over a hundred million dollars in ads. He has advertised on Facebook, Instagram, Snapchat, YouTube and TikTok and today, we are going to talk about the best way to scale an ecommerce brand with paid advertising.

eCommerce 156

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8 Sites Like Etsy to Sell Your Crafts

SellBrite

Etsy is often the first marketplace crafters, artisans, and vintage sellers turn to, which is understandable. After all, the ecommerce platform was designed with them in mind. However, if you’re looking for Etsy alternatives, or simply want to expand to similar channels, there are several other marketplaces to consider. But before we explore the other options out there, let’s explore why sellers may seek out other sites like Etsy.

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Ulta to 'proactively' close 19 stores, open 30 new ones

RetailDive

The retailer reduced its new store projection for the year and said it plans to take advantage of "new real estate opportunities" created by COVID-19.

Retail 133
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Global outdoor clothing brand Woolrich picks Fluent Commerce to drive omnichannel delivery

Retail Technology Review

American outdoor clothing brand Woolrich has chosen Fluent Commerce, the global distributed?order management platform to boost its capability in Europe to fulfil itsecommerce orders in the most convenient way for the customer and most efficient for Woolrich.

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MFG becomes newest member of SGF

TalkingRetail

Motor Fuel Group, the UK’s largest independent forecourt retailer, has become the latest member of the Scottish Grocers Federation (SGF). The company, which has around 900 stations operating under the BP, Shell, Esso, Texaco, Jet and Murco fuel brands, will also take a place on the federation’s National Executive.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Walmart to close on Thanksgiving

RetailDive

The retailer framed the decision to close U.S. stores on the holiday — for the first time in more than 30 years — as a gesture of thanks to employees.

Retail 120
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13 Smart Ways to Implement Loyalty Reward Points for eCommerce Customers

MakeWebBetter

Loyalty Programs aren’t any new concepts for the people in business and similarly, you must also be aware of its benefits. Your competitors have already implemented a loyalty program. Hence, how you plan to launch your loyalty reward points program to deal with customers’ interest is the point of consideration. 58.7% of internet users believe […]. The post 13 Smart Ways to Implement Loyalty Reward Points for eCommerce Customers appeared first on MakeWebBetter.

eCommerce 101
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Government unveils plans to revitalise town centres

TalkingRetail

New laws that aim to make it easier to repurpose commercial and retail space have been laid in parliament. The reforms, which are scheduled to take effect from 1 September, propose to abolish the A1 Use Class for shops, with shops either entering a new ‘Commercial, Business and Service’ E Use Class or ‘Local Community’.

Retail 113
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Neiman Marcus launches virtual hub as customers remain wary of indoor shopping

RetailDive

The 113-year-old retailer piloted remote services over a year ago, which is handy now as it works its way out of bankruptcy during a pandemic.

Customer 113
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Müller enhances recyclability of Frijj range

TalkingRetail

Müller’s Frijj brand is to introduce a new fully recyclable bottle and a long-lasting ambient recipe from the end of July. Frijj’s new long-lasting ambient recipe, which will be available across all channels, and could be extended to nine months in the future. In addition, the range’s bottles and caps will be 100% recyclable, while.

Channel 111
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7 Hobbies You Can Turn Into Successful Digital Businesses

FastSpring

While hobbies are the perfect way to escape our everyday responsibilities, all of us at some time or another have said to ourselves, “I wish I could make money doing this.”. Think about it—it’s the best of both worlds. You get to do what you love and make money at the same time. But then there’s the logistics—creating a website, setting up an online store, checkouts fulfillment, managing subscriptions, tracking sales, and about a million other things you never think about when starting a digital

Hobbies 81
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STG adds Mac Baren pipe tobacco to portfolio

TalkingRetail

Scandinavian Tobacco Group UK has signed a UK distribution agreement with the Mac Baren Tobacco Company for its pipe tobacco brands. Denmark-based Mac Baren is the second-largest producer of pipe tobacco in the world – its products and brands which are now sold in more than 80 different countries around the world. The Mac Baren.

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Visual search startup Shnap launches on mobile, Chrome

RetailDive

The platform, which uses artificial intelligence to match consumers' images to products, aims to drive traffic and sales for its partner retailers.

Mobile 100
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Nisa launches Cider Festival

TalkingRetail

Nisa is launching a Cider Festival to encourage consumers to stock up during the summer. The event, which will run in stores from the 15 July – 4 August, will support Nisa partners in generating additional sales with competitive pricing and offers on a wide range of ciders. Lines incorporated in the promotion include 10.

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Inspiring Amazon Prime Day Success Stories From ChannelAdvisor Brands and Retailers

ChannelAdvisor

The year 2020 has certainly brought about its fair share of transitions and changes for the e-commerce industry. Yet even in the midst of so much uncertainty, the benefits of Amazon Prime Day are still very much alive. For brands and retailers prepared to take full advantage of Prime Day opportunities, this annual shopping holiday can be a goldmine of sales and revenue.

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5 ways beauty brands can grow faster online

RetailDive

Beauty sales were already moving online, but the pandemic has accelerated that trend, writes Sandy Skrovan, industry research director at Profitero.

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Purely Plantain unveils new identity

TalkingRetail

Purely Plantain has invested around £400,000 in new brand identity and packaging that celebrates its Ecuadorian ties. The investment aims to enhanced brand awareness and has seen the introduction of new packaging formats. Purely Plantain co-founder and chief executive, Stefania Pellegrino, said: “Even though lockdown has been a positive experience for us in terms of.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Drop ship: a new strategic weapon for retailers and brands

Retail Technology Review

Retailers can utilise drop shipping (the shipment of goods from a manufacturer or wholesaler, directly to a customer on behalf of the retailer) as a strategic weapon against short-term shock waves such as COVID-19 and as a means of more permanently extending their digital business.

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Brits?stick to classics during pandemic

TalkingRetail

Brits stuck to retro home favourites and classic pub grub at home during lockdown, new research reveals. A report from Co-op has shown that the biggest selling ready meals sold by the retailer during lockdown are: Co-op Chicken Tikka Masala and Pilau Rice, Co-op Cottage Pie, Co-op Macaroni Cheese, Co-op Beef Lasagne, and Co-op Chicken.

Retail 87
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What is Omnichannel Personalization?

Kibo

Omnichannel Personalization is the practice of creating customer experiences that are informed by real-time data from all channels, and extending them across every touchpoint, to build consistent relationships with the customer everywhere they interact with the brand. A common misconception is that “omnichannel” means “within” multiple channels—in other words, that it’s a matter of taking separate actions in multiple siloed channels.

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Britvic brands attract new shoppers in lockdown

TalkingRetail

Britvic has gained 21.4% volume share and 17.6% value share in the UK in the three months to 27 June 2020. The company’s Robinsons has increased its brand value by 27% year-on-year in the period, meaning 1.3 million new shoppers are buying Robinsons. Tango’s retail sales value rose 29% year-on-year in the three-month period and.

Retail 75
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Comment on How Much Do Influencers Charge? by Mitchell

CPC Strategy

Your style is very unique compared to other folks I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I’ll just bookmark this. web site.

Other 52
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PayPoint network recovering well from lockdown lows

TalkingRetail

PayPoint says its network has remained resilient in the three months ended 30 June, and transaction volumes and sites are recovering well from its April lows. Bill payment transactions reduced over the three-month period, with consumers increasing their average top-up amounts and energy companies providing pre-payment consumers with credit, PayPoint reports.

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Order from your inbox? Walmart and Yahoo team up on grocery

RetailDive

Yahoo Mail users will now be able to browse items, add them to their carts and check out from their email using the iOS app or desktop site.

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Comment on How Much Do Influencers Charge? by [link]

CPC Strategy

Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a bit, but instead of that, this is excellent blog. A fantastic read. I will certainly be back.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.