Fri.May 19, 2023

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin

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Five Questions To Ask Before Committing To One-To-One Account-Based Marketing

Forrester eCommerce

With the convergence of demand and account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” one-to-one ABM.

Marketing 345
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Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

Retail TouchPoints

Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is and will continue to be a powerful tool, it is most effective when combined with human insights and expertise.” The campaign promotes the retailer’s membership program for business owners, Staples Business Advantage (SBA) , and will run across a number of major U.S. news outlets, print publications and audio and video streaming platforms.

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461: The Toxic Truth About Entrepreneurship – My Impromptu Speech At Books Inc | Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays which is a new segment of the podcast named in honor of my book, The Family First Entrepreneur. Last night, I held my very first book signing at the Books Inc. In Palo Alto and I had a blast. I wasn’t planning on giving a speech at the bookstore last night, but I ended up giving a 15-minute impromptu talk, which I’m sharing with you today.

Books 215
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The Pragmatic Path to Composability: Creating Efficient Commerce Systems

Speaker: Jason Cottrell and Brian Walker

Brands used to look for a commerce platform that could do everything. But over time, one vendor was no longer enough to meet a brand’s needs, so they added, and added, and added— and now it's essential that these vendors work well together. That’s composable, and it’s important to get it right. Customers and your board expect you to be in new channels and to adapt quickly to market change.

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What Retailers get Wrong about Tourists

Retail TouchPoints

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every part of this world does things differently. It’s this drive that helps tourism make up a substantial portion of the world economy. Before the pandemic, tourism spending was 10% of global GDP and accounted for one quarter of new jobs.

Travel 238
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What Makes A Future Fit Platform Strategy?

Forrester eCommerce

We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.

Other 195

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Paid Loyalty Programs Pique Premium Interest

Forrester eCommerce

Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI — $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +).

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Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Retail TouchPoints

Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event. Example of the new Pinterest Premiere Spotlight advertising offering. (Source: Pinterest) Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folso

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Why Is Skills Management So Hard?

Forrester eCommerce

Every time I talk to people about skills management, we arrive at two conclusions: 1) skills management has a ton of potential benefits; and 2) it’s incredibly confusing. The market is full of articles unpacking number one, so I want to share what I’ve learned about number two.

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Walgreens Reaches $230 Million Opioid Settlement with San Francisco

Retail TouchPoints

Walgreens Boots Alliance will pay $230 million to San Francisco over multipleyears in a settlement around the retailer’s role in the city’s opioid epidemic. The payments will include $57 million in the first year, which the city will use to help mitigate the impact the opioid crisis has had on its citizens. “San Francisco has been dealing with the impacts of opioids for years, including the need for direct treatment and support for those struggling with addiction,” said London Breed, Mayor

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Structured Snippets: 5 Tips to Optimizing Your Search Engine Results

Store Growers

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences. The structured snippets feature appears in a header format beneath the text in the advertisement.

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Belk to Open 10 More Outlet Locations in May

Retail TouchPoints

Citing strong positive customer response to its Outlet store concept, introduced earlier this year, Belk is opening 10 new Outlet stores in May for a total of 16 locations. The first Belk Outlet store opened in Greeneville, Tenn. in January 2023, and the retailer opened five more in April. The Belk Outlets include discounted items that come directly from larger Belk stores, providing customers access to a wide range of items, including high-end and designer brands that these locations may not ha

Customer 194
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The 6 best Shopify Email alternatives for 2023 (free and paid)

Omnisend

Reading Time: 10 minutes When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores. Well, hold on to that thought. If you are starting email marketing for your online shop, there are some fantastic Shopify Email alternatives out there that might suit your needs even better—and they don’t have to break the bank.

Shopify 88
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The Power and the Importance of Accessibility in Digital Marketing

Digital Doughnut

Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the practice of ensuring that all individuals, regardless of their abilities or disabilities, can access the information and services provided on a website.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Peloton co-founders beta launch rug brand Ernesta

RetailDive

The direct-to-consumer company ships to 30,000 zip codes and allows customers to order custom-sized rugs after being approved from a waitlist.

Shipping 107
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4 Signs That It’s Time to Upgrade Your Messaging Platform

Sailthru

Is it possible to scale exponentially while getting more personalized with each and every customer? It is with machine learning and the power of data. Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. From choosing doctors, travel getaways, or a new wardrobe, business is more social than ever, and digital platforms make for easier window shopping.

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Foot Locker sales fall 11% as consumers pull back on spending

RetailDive

Planning for larger declines than anticipated, the retailer slashed its full-year guidance and brought on a Kohl’s veteran as chief financial officer.

Consumer 100
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Google commits to 2024 deadline. Future proof your business now.

Liveintent

Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco

RetailDive

The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.

Toys 97
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Apple limits employees’ use of ChatGPT to safeguard secrets

RetailWire

Apple has restricted its employees’ use of ChatGPT and other outside generative artificial intelligence technology over concerns that confidential information could be leaked accidentally. John Giannandrea, a former Google exec who joined Apple in 2018, leads the tech giant’s AI efforts.

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Bath & Body Works will launch hair care products in 560 stores this summer

RetailDive

The chain is looking for ways to grow and find new customers as its booming pandemic-related sales subside.

Customer 104
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Americans reign in spending

RetailWire

Government reports and retailer earnings all point to Americans becoming more frugal in the face of high prices and interest rates. “A consumer slowdown is underway,” said Neil Saunders, managing director at GlobalData.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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B. Riley acquires equity interest in Scotch & Soda through Bluestar

RetailDive

The arrangement solidifies financial ties between the financial group and the brand management company, and adds to a growing stable of fashion labels under their control.

Fashion 80
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Amazon makes slow progress with drone deliveries

RetailWire

Amazon.com has completed 100 drone deliveries in two small markets in California and Texas, well below its goal of 10,000 by the end of the year, as consumer adoption appears to be lagging. “I would love to see the drones flying around. I can’t wait,” said Ken Thomas, who co-owns a Lockwood, CA, deli.

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Five Below expanding in Simon-owned centers

RetailDive

The youth-focused discount retailer plans to open 9 new spots at locations owned by Simon this year.

Retail 104
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Why Gamblers Are Moving to Online Casinos

365 Retail

The gambling world has undergone a huge amount of change over the past few years, especially with regard to the rise of online gambling on both sides of the Atlantic. Many people are trying their luck with online casinos and lottery sites, having fun while also sharpening their gambling skills. This article will explore why many gamblers are moving to online-only platforms and what the benefits are compared to traditional gambling shops and casinos.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Pacsun names CEO

RetailDive

Co-CEO Brie Olson was named to the top role, while CFO Russell Bowers will take on the additional position of COO.

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Third of Shoppers Hold Out for Sales Before Making Purchases

365 Retail

As retailers continue to grapple with the pressures of the cost of living crisis, new research reveals that a third of shoppers now wait until a sale or discount period to make a purchase (31%). Data from trusted discount site, VoucherCodes.co.uk finds that this figure rises to 41% when it comes to shoppers buying tech, 37% for clothes, and 34% when buying a holiday.

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Nuuly partners with plus-size brand Eloquii

RetailDive

The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

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Liverpool ONE Hits the High Note with £19.9M Boost from Eurovision Spectacle

365 Retail

Grosvenor has revealed the full extent of Eurovision’s positive impact on Liverpool ONE, revealing record-breaking footfall and sales results, following the hosting of the event by Liverpool this year on behalf of Ukraine. For the week of May 7 to May 13, which included Eurovision’s two semi-finals and final, footfall in Liverpool ONE exceeded the predicted uplift of 25%, actually increasing by 31.5% versus the same week in 2022.

Arts 52
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.