Forrester eCommerce
MAY 19, 2023
With the convergence of demand and account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” one-to-one ABM.
My Wife Quit Her Job
MAY 19, 2023
Welcome to Family First Fridays which is a new segment of the podcast named in honor of my book, The Family First Entrepreneur. Last night, I held my very first book signing at the Books Inc. In Palo Alto and I had a blast. I wasn’t planning on giving a speech at the bookstore last night, but I ended up giving a 15-minute impromptu talk, which I’m sharing with you today.
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Forrester eCommerce
MAY 19, 2023
We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.
Groove
MAY 19, 2023
As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Forrester eCommerce
MAY 19, 2023
Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI — $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +).
Store Growers
MAY 19, 2023
Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences. The structured snippets feature appears in a header format beneath the text in the advertisement.
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Omnisend
MAY 19, 2023
Reading Time: 10 minutes When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores. Well, hold on to that thought. If you are starting email marketing for your online shop, there are some fantastic Shopify Email alternatives out there that might suit your needs even better—and they don’t have to break the bank.
RetailDive
MAY 19, 2023
Planning for larger declines than anticipated, the retailer slashed its full-year guidance and brought on a Kohl’s veteran as chief financial officer.
Retail TouchPoints
MAY 19, 2023
I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every part of this world does things differently. It’s this drive that helps tourism make up a substantial portion of the world economy. Before the pandemic, tourism spending was 10% of global GDP and accounted for one quarter of new jobs.
Digital Doughnut
MAY 19, 2023
Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the practice of ensuring that all individuals, regardless of their abilities or disabilities, can access the information and services provided on a website.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Retail TouchPoints
MAY 19, 2023
Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is and will continue to be a powerful tool, it is most effective when combined with human insights and expertise.” The campaign promotes the retailer’s membership program for business owners, Staples Business Advantage (SBA) , and will run across a number of major U.S. news outlets, print publications and audio and video streaming platforms.
RetailDive
MAY 19, 2023
The direct-to-consumer company ships to 30,000 zip codes and allows customers to order custom-sized rugs after being approved from a waitlist.
FastSpring
MAY 19, 2023
This year for Earth Day, FastSpring’s Employee Ambassador Team sponsored local cleanups all over the world! Meals and supplies were provided to local office teams who met up to clean up together, and remote team members cleaning up in their own areas were able to expense a meal, too. We got to “see” a great turnout, thanks to a competition for employees to win cash for submitting photos of their cleanup efforts to our internal Slack “water cooler” channel.
Sailthru
MAY 19, 2023
Is it possible to scale exponentially while getting more personalized with each and every customer? It is with machine learning and the power of data. Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. From choosing doctors, travel getaways, or a new wardrobe, business is more social than ever, and digital platforms make for easier window shopping.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
RetailDive
MAY 19, 2023
The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.
Retail TouchPoints
MAY 19, 2023
Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event. Example of the new Pinterest Premiere Spotlight advertising offering. (Source: Pinterest) Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folso
RetailDive
MAY 19, 2023
The arrangement solidifies financial ties between the financial group and the brand management company, and adds to a growing stable of fashion labels under their control.
Retail TouchPoints
MAY 19, 2023
The bankruptcy of David’s Bridal in April — its second in five years — signaled more than just the potential demise of another ailing retailer, but a larger shift in the U.S. bridal industry. After being significantly disrupted by COVID, an underlying transition that was already beginning to surface pre-pandemic is continuing: couples are marrying later , throwing smaller weddings and shopping for those weddings (including for the dress) online.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
RetailDive
MAY 19, 2023
The youth-focused discount retailer plans to open 9 new spots at locations owned by Simon this year.
Retail TouchPoints
MAY 19, 2023
Walgreens Boots Alliance will pay $230 million to San Francisco over multipleyears in a settlement around the retailer’s role in the city’s opioid epidemic. The payments will include $57 million in the first year, which the city will use to help mitigate the impact the opioid crisis has had on its citizens. “San Francisco has been dealing with the impacts of opioids for years, including the need for direct treatment and support for those struggling with addiction,” said London Breed, Mayor
RetailDive
MAY 19, 2023
Co-CEO Brie Olson was named to the top role, while CFO Russell Bowers will take on the additional position of COO.
Retail TouchPoints
MAY 19, 2023
Citing strong positive customer response to its Outlet store concept, introduced earlier this year, Belk is opening 10 new Outlet stores in May for a total of 16 locations. The first Belk Outlet store opened in Greeneville, Tenn. in January 2023, and the retailer opened five more in April. The Belk Outlets include discounted items that come directly from larger Belk stores, providing customers access to a wide range of items, including high-end and designer brands that these locations may not ha
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
RetailDive
MAY 19, 2023
The chain is looking for ways to grow and find new customers as its booming pandemic-related sales subside.
Liveintent
MAY 19, 2023
Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future.
RetailDive
MAY 19, 2023
The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.
RetailWire
MAY 19, 2023
Apple has restricted its employees’ use of ChatGPT and other outside generative artificial intelligence technology over concerns that confidential information could be leaked accidentally. John Giannandrea, a former Google exec who joined Apple in 2018, leads the tech giant’s AI efforts.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
RetailDive
MAY 19, 2023
The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.
RetailWire
MAY 19, 2023
Government reports and retailer earnings all point to Americans becoming more frugal in the face of high prices and interest rates. “A consumer slowdown is underway,” said Neil Saunders, managing director at GlobalData.
Ecommerce Guru
MAY 19, 2023
In this world, where we live to survive with the fear of getting crushed by competitors, the same goes to […] The post What is a Startups Business And How To Build One? appeared first on Ecommerce Guru.
RetailWire
MAY 19, 2023
Amazon.com has completed 100 drone deliveries in two small markets in California and Texas, well below its goal of 10,000 by the end of the year, as consumer adoption appears to be lagging. “I would love to see the drones flying around. I can’t wait,” said Ken Thomas, who co-owns a Lockwood, CA, deli.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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