Fri.May 19, 2023

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Google Merchant Center: Everything an eCommerce Merchant Needs to Know

Groove

As the eCommerce landscape continues to evolve, businesses are constantly seeking tools to bolster their online presence. One such tool is Google Merchant Center. If you've ever found yourself asking, "What is Google Merchant Center, and how can it enhance my eCommerce performance?" then you're in the right place. This comprehensive guide will explain everything you need to know about Google Merchant Center, including setting up an account, creating a product feed , and optimizing product listin

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Five Questions To Ask Before Committing To One-To-One Account-Based Marketing

Forrester eCommerce

With the convergence of demand and account-based marketing (ABM) accelerating and the two disciplines becoming increasingly indistinguishable, many ABM practitioners are wondering whether there will still be a home for “classic” one-to-one ABM.

Marketing 345
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What Retailers get Wrong about Tourists

Retail TouchPoints

I love to travel. Most people do. There is nothing like that feeling of stepping out into a country you’ve never visited, the assault on your senses from all the new sights and sounds, and the subtle ways that every part of this world does things differently. It’s this drive that helps tourism make up a substantial portion of the world economy. Before the pandemic, tourism spending was 10% of global GDP and accounted for one quarter of new jobs.

Travel 269
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461: The Toxic Truth About Entrepreneurship – My Impromptu Speech At Books Inc | Family First Friday

My Wife Quit Her Job

Welcome to Family First Fridays which is a new segment of the podcast named in honor of my book, The Family First Entrepreneur. Last night, I held my very first book signing at the Books Inc. In Palo Alto and I had a blast. I wasn’t planning on giving a speech at the bookstore last night, but I ended up giving a 15-minute impromptu talk, which I’m sharing with you today.

Books 224
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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Pinterest Engages with Banana Republic for ‘Wedding Week’ Programming

Retail TouchPoints

Wedding season is in full swing, and searches on Pinterest for “wedding guest outfit inspiration” are up a whopping 3,800% year-over-year. To capitalize on the moment, Pinterest has teamed up with Banana Republic as its exclusive partner for a “Wedding Week” programming event. Example of the new Pinterest Premiere Spotlight advertising offering. (Source: Pinterest) Launched on May 17, 2023, the five-day campaign kicked off with a livestream shopping event from the Banana Republic store on Folso

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What Makes A Future Fit Platform Strategy?

Forrester eCommerce

We identified the platform best practices found in the other submissions to the inaugural TSI Awards. We added the submitting companies’ real-world examples to help you understand the full future fit platform strategy and see how it could support your organization.

Other 195

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Paid Loyalty Programs Pique Premium Interest

Forrester eCommerce

Premium loyalty programs charge a fee for access to membership or a program tier. These can be one-time fees (REI — $30 once for a lifetime) or monthly/annual fees (Amazon Prime, Walmart +).

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Staples Joins the AI Conversation with New ‘Business is Human’ Campaign

Retail TouchPoints

Staples has launched a new marketing campaign with the theme of “Business is Human,” highlighting the company’s belief that while AI “is and will continue to be a powerful tool, it is most effective when combined with human insights and expertise.” The campaign promotes the retailer’s membership program for business owners, Staples Business Advantage (SBA) , and will run across a number of major U.S. news outlets, print publications and audio and video streaming platforms.

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Why Is Skills Management So Hard?

Forrester eCommerce

Every time I talk to people about skills management, we arrive at two conclusions: 1) skills management has a ton of potential benefits; and 2) it’s incredibly confusing. The market is full of articles unpacking number one, so I want to share what I’ve learned about number two.

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Belk to Open 10 More Outlet Locations in May

Retail TouchPoints

Citing strong positive customer response to its Outlet store concept, introduced earlier this year, Belk is opening 10 new Outlet stores in May for a total of 16 locations. The first Belk Outlet store opened in Greeneville, Tenn. in January 2023, and the retailer opened five more in April. The Belk Outlets include discounted items that come directly from larger Belk stores, providing customers access to a wide range of items, including high-end and designer brands that these locations may not ha

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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Structured Snippets: 5 Tips to Optimizing Your Search Engine Results

Store Growers

Last Updated on May 19, 2023 Structured snippets are one of Google’s many tools and ad extensions that can improve the performance of your ad campaigns. It lets merchants emphasize their products’ key features, allowing them to attract their target audience based on their interests, behaviors, and preferences. The structured snippets feature appears in a header format beneath the text in the advertisement.

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Walgreens Reaches $230 Million Opioid Settlement with San Francisco

Retail TouchPoints

Walgreens Boots Alliance will pay $230 million to San Francisco over multipleyears in a settlement around the retailer’s role in the city’s opioid epidemic. The payments will include $57 million in the first year, which the city will use to help mitigate the impact the opioid crisis has had on its citizens. “San Francisco has been dealing with the impacts of opioids for years, including the need for direct treatment and support for those struggling with addiction,” said London Breed, Mayor

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The 6 best Shopify Email alternatives for 2023 (free and paid)

Omnisend

Reading Time: 10 minutes When it comes to the best email marketing platform for your online store, Shopify Email is one of the best choices for Shopify stores. Well, hold on to that thought. If you are starting email marketing for your online shop, there are some fantastic Shopify Email alternatives out there that might suit your needs even better—and they don’t have to break the bank.

Shopify 88
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Foot Locker sales fall 11% as consumers pull back on spending

RetailDive

Planning for larger declines than anticipated, the retailer slashed its full-year guidance and brought on a Kohl’s veteran as chief financial officer.

Consumer 102
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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4 Signs That It’s Time to Upgrade Your Messaging Platform

Sailthru

Is it possible to scale exponentially while getting more personalized with each and every customer? It is with machine learning and the power of data. Flip through any business journal or year-end earnings report and chances are the phrase “digital transformation” will be front and center. From choosing doctors, travel getaways, or a new wardrobe, business is more social than ever, and digital platforms make for easier window shopping.

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Peloton co-founders beta launch rug brand Ernesta

RetailDive

The direct-to-consumer company ships to 30,000 zip codes and allows customers to order custom-sized rugs after being approved from a waitlist.

Shipping 109
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Google commits to 2024 deadline. Future proof your business now.

Liveintent

Google has announced that it will continue with its plan to deprecate third-party cookies for the second half of 2024. While changes are challenging in the ecosystem, LiveIntent is proud that the solution we’ve developed through years of research, testing and implementation is ready now to support Publishers and Brands in taking charge of their own future.

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The Weekly Closeout: Toys R Us goes to the airport and retailers exit San Francisco

RetailDive

The toy company will open a store at Dallas Fort Worth International Airport, while retailers are shutting locations in the California city.

Toys 99
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Apple limits employees’ use of ChatGPT to safeguard secrets

RetailWire

Apple has restricted its employees’ use of ChatGPT and other outside generative artificial intelligence technology over concerns that confidential information could be leaked accidentally. John Giannandrea, a former Google exec who joined Apple in 2018, leads the tech giant’s AI efforts.

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B. Riley acquires equity interest in Scotch & Soda through Bluestar

RetailDive

The arrangement solidifies financial ties between the financial group and the brand management company, and adds to a growing stable of fashion labels under their control.

Fashion 82
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Americans reign in spending

RetailWire

Government reports and retailer earnings all point to Americans becoming more frugal in the face of high prices and interest rates. “A consumer slowdown is underway,” said Neil Saunders, managing director at GlobalData.

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Bath & Body Works will launch hair care products in 560 stores this summer

RetailDive

The chain is looking for ways to grow and find new customers as its booming pandemic-related sales subside.

Customer 106
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Amazon makes slow progress with drone deliveries

RetailWire

Amazon.com has completed 100 drone deliveries in two small markets in California and Texas, well below its goal of 10,000 by the end of the year, as consumer adoption appears to be lagging. “I would love to see the drones flying around. I can’t wait,” said Ken Thomas, who co-owns a Lockwood, CA, deli.

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Five Below expanding in Simon-owned centers

RetailDive

The youth-focused discount retailer plans to open 9 new spots at locations owned by Simon this year.

Retail 107
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The Power and the Importance of Accessibility in Digital Marketing

Digital Doughnut

Websites are often referred to as digital storefronts of a business — but what happens when the door is closed to certain individuals? That's where accessibility in digital marketing comes in. It's the practice of ensuring that all individuals, regardless of their abilities or disabilities, can access the information and services provided on a website.

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Pacsun names CEO

RetailDive

Co-CEO Brie Olson was named to the top role, while CFO Russell Bowers will take on the additional position of COO.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Why Gamblers Are Moving to Online Casinos

365 Retail

The gambling world has undergone a huge amount of change over the past few years, especially with regard to the rise of online gambling on both sides of the Atlantic. Many people are trying their luck with online casinos and lottery sites, having fun while also sharpening their gambling skills. This article will explore why many gamblers are moving to online-only platforms and what the benefits are compared to traditional gambling shops and casinos.

Games 52
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Nuuly partners with plus-size brand Eloquii

RetailDive

The deal between the Urban Outfitters-owned clothing rental service and the plus-size DTC brand is exclusive, and it debuts with 25 styles.

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Third of Shoppers Hold Out for Sales Before Making Purchases

365 Retail

As retailers continue to grapple with the pressures of the cost of living crisis, new research reveals that a third of shoppers now wait until a sale or discount period to make a purchase (31%). Data from trusted discount site, VoucherCodes.co.uk finds that this figure rises to 41% when it comes to shoppers buying tech, 37% for clothes, and 34% when buying a holiday.

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Grove Collaborative adds Costco, Kroger and Hannaford to list of retail partners

RetailDive

The DTC brand is steadily building out its wholesale roster, which also includes Walmart, Target, Amazon and CVS.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.