Tue.May 23, 2023

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.

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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Forrester eCommerce

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

Customer 195
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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Retail TouchPoints  and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.

Retail 290
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Forrester Partners With The Open Group On 2023 EA Awards

Forrester eCommerce

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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5 Digital Marketing Trends Brands You Should Pay Attention To

Retail TouchPoints

U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Brands that adapt quickly to these changes are more likely to be effective in their marketing efforts.

Marketing 271
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Announcing The Vulnerability Risk Management Landscape, Q2 2023

Forrester eCommerce

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

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Call for entries for the Forrester B2B Summit EMEA awards is open

Forrester eCommerce

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

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How A Very Good Job is Creating Immersive Brand Moments

Retail TouchPoints

A very good job has worked closely with some of the world’s top shows, such as “And Just Like That” and “Yellowjackets” on curating activations and experiential moments. During #RICE23, the company’s Co-founder and Head of Creative, shares her journey from Tough Mudder to The Museum of Ice Cream, and the lessons she’s learned building brand experiences across all channels.

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How CPG Brands Thrive Online

Forrester eCommerce

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Amazon Prime Day 2023: How To Get Your Product Content Ready | Salsify

Salsify

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.

Marketing 147
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Best AI Video Generators

Ecommerce Platforms

Through artificial intelligence , you can now generate creative content with the click of a few buttons. With the best AI video generators, you can harness this technology to create highly quality videos using features such as automatic editing, synthetic voiceover, and deepfake (using someone’s facial impressions digitally). While there are many AI video generators on the market, the most popular platforms stand out due to their ease of use, advanced features, and remarkable results.

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The Power of eCommerce Marketing: Drive Sales Like Never Before

MakeWebBetter

Hey there! So, you're curious about eCommerce marketing services, huh? Well, picture this - You're an ambitious online entrepreneur, ready to take the digital world by storm. But wait, how do you reach your target audience? That's where eCommerce for services swoop in like a superhero, armed with the perfect blend [.] The post The Power of eCommerce Marketing: Drive Sales Like Never Before appeared first on MakeWebBetter.

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Publix ending its GreenWise store experiment

RetailWire

Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring.

Marketing 105
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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R.e.m. Beauty receives investment from Sandbridge Capital

RetailDive

The celebrity-founded makeup brand hopes to optimize its “global potential.” Ariana Grande bought back the brand's assets in February.

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6 best Brevo alternatives for 2023 (free and paid)

Omnisend

Reading Time: 12 minutes What’s the best way to go about email marketing? If you think that it involves using an automation tool, you’re on the right track. With close to 500,000 active users, Brevo (formerly Sendinblue) is considered the best tool for the purpose. But is that really so? The fact is, there are many Brevo alternatives that are cheaper and better, and marketers are beginning to realize that.

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Textile recycling, reuse missing from FTC’s Green Guides, group says

RetailDive

Companies and advocates in the textile and fashion industries are urging the Federal Trade Commission to add the issue to its ongoing workshops.

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The Top Ecommerce SEO Trends for 2023

Digital Doughnut

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are the top ecommerce SEO trends to watch for this year.

SEO 93
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Sam’s Club expands self-service recycling units

RetailDive

The rollout to stores in Northwest Arkansas follows a successful pilot of the units in El Paso, Texas, where the retailer diverted an estimated 200,000 pieces of loose packaging.

Retail 81
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6 best Brevo alternatives for 2023 (free and paid)

Omnisend

Reading Time: 12 minutes What’s the best way to go about email marketing? If you think that it involves using an automation tool, you’re on the right track. With close to 500,000 active users, Brevo (formerly Sendinblue) is considered the best tool for the purpose. But is that really so? The fact is, there are many Brevo alternatives that are cheaper and better, and marketers are beginning to realize that.

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Lowe’s lowers full-year guidance as DIY spending softens in Q1

RetailDive

Despite near-term economic pressures, the home improvement chain said it has a generally positive long-term outlook.

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How Brands can Ease Ongoing Brexit Headaches 

ESW

With the ink more than dry on the TCA (Trade and Cooperation Agreement), UK-based retailers and brands with DTC channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone. Brexit upended nearly everything for merchants in the UK. In fact, surveys indicate that merchant sentiment is trending negative with businesses reporting increasing frustration with regulations, supply chain costs, red tape and increased costs.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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How Hard Seltzer Continues to Expand After Several Years of Growth

Wiser

Editor’s Note: A version of this blog is also published in National Liquor News. When looking at alcoholic beverages, hard seltzer remains one of the essential drinks to watch out for. The Australian hard seltzer market grew 282 percent in 2021 to become a $210 million category, and now accounts for 16 percent of the RTD category. We have been tracking this category for a few years now, as part of our RTD data series tracking, and have sent our network of mystery shoppers in-store numerous times

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Walmart opens store-based fulfillment center in Arkansas

RetailDive

The facility will help the retailer boost order throughput via a proprietary storage and retrieval system.

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5 easy steps to migrate from Klaviyo to Omnisend

Omnisend

Reading Time: 5 minutes Choosing an email marketing platform for the first time is a relatively straightforward process. But migrating away from one when you’re already set up on another can be a daunting task. You’ll probably be wary about how much time it will take to move, and the hassle of recreating all of your emails, templates, and workflows.

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Lululemon inks multiyear partnership to recycle nylon, polyester

RetailDive

The deal with Samsara Eco marks the activewear maker’s first minority investment in a recycling company.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Viking Waffles Sets Sail to Reinvent Healthy Eating

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. When you think of high-protein, low-carb, healthy meals, waffles probably aren’t the first thing that comes to mind. Well, Viking Waffles is here to change that. Inspired by her family’s traditional authentic Norwegian waffle recipe, Benedicte Engen decided to make the move from Norway to New York to share this delicious treat with the w

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Simon expands in-stock product search tool to more malls

RetailDive

Since launching Simon Search last June, the mall company has added it to 187 properties.

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Retailers try to curtail returns

RetailWire

Return rates in 2022 were about 14 percent higher than the year and some retailers are taking a carrot-or-stick approach to reduce the amount of unwanted merchandise they have to process. Amazon.com is warning consumers about products with high return rates and offers free returns on items dropped at preferred locations.

Retail 59
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AB InBev to discontinue Babe wine and Hiball energy brands

RetailDive

The alcohol giant said the decision was made to better focus on growth by prioritizing its Mega Brands while supporting “choiceful innovations.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib