Forrester eCommerce
MAY 23, 2023
Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.
Salsify
MAY 23, 2023
If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.
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Forrester eCommerce
MAY 23, 2023
It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.
MakeWebBetter
MAY 23, 2023
Hey there! So, you're curious about eCommerce marketing services, huh? Well, picture this - You're an ambitious online entrepreneur, ready to take the digital world by storm. But wait, how do you reach your target audience? That's where eCommerce for services swoop in like a superhero, armed with the perfect blend [.] The post The Power of eCommerce Marketing: Drive Sales Like Never Before appeared first on MakeWebBetter.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Forrester eCommerce
MAY 23, 2023
The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.
Retail TouchPoints
MAY 23, 2023
Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Retail TouchPoints
MAY 23, 2023
Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.
Forrester eCommerce
MAY 23, 2023
We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.
RetailWire
MAY 23, 2023
Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring.
Retail TouchPoints
MAY 23, 2023
U.S. consumers keep spending despite historically high inflation, and with so many brands vying for attention in the digital space, it’s important to stay up to date with the latest trends to remain competitive. Digital marketing is a constantly evolving field — and new trends often emerge due to changes in consumer behavior and technology. Brands that adapt quickly to these changes are more likely to be effective in their marketing efforts.
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Omnisend
MAY 23, 2023
Reading Time: 12 minutes What’s the best way to go about email marketing? If you think that it involves using an automation tool, you’re on the right track. With close to 500,000 active users, Brevo (formerly Sendinblue) is considered the best tool for the purpose. But is that really so? The fact is, there are many Brevo alternatives that are cheaper and better, and marketers are beginning to realize that.
RetailDive
MAY 23, 2023
The celebrity-founded makeup brand hopes to optimize its “global potential.” Ariana Grande bought back the brand's assets in February.
Omnisend
MAY 23, 2023
Reading Time: 12 minutes What’s the best way to go about email marketing? If you think that it involves using an automation tool, you’re on the right track. With close to 500,000 active users, Brevo (formerly Sendinblue) is considered the best tool for the purpose. But is that really so? The fact is, there are many Brevo alternatives that are cheaper and better, and marketers are beginning to realize that.
RetailDive
MAY 23, 2023
Companies and advocates in the textile and fashion industries are urging the Federal Trade Commission to add the issue to its ongoing workshops.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
ESW
MAY 23, 2023
With the ink more than dry on the TCA (Trade and Cooperation Agreement), UK-based retailers and brands with DTC channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone. Brexit upended nearly everything for merchants in the UK. In fact, surveys indicate that merchant sentiment is trending negative with businesses reporting increasing frustration with regulations, supply chain costs, red tape and increased costs.
FastSpring
MAY 23, 2023
Are you headed to SaaStock USA on May 31 through June 2 in Austin, Texas? If so, we’d love to see you! SaaStock is the world’s most impactful conference for SaaS founders on the journey to $10M+ ARR and beyond , and they’re bringing that energy from Europe to the U.S. with SaaStock USA. Attendees can make connections with decision makers and get actionable content for growing a SaaS company.
Wiser
MAY 23, 2023
Editor’s Note: A version of this blog is also published in National Liquor News. When looking at alcoholic beverages, hard seltzer remains one of the essential drinks to watch out for. The Australian hard seltzer market grew 282 percent in 2021 to become a $210 million category, and now accounts for 16 percent of the RTD category. We have been tracking this category for a few years now, as part of our RTD data series tracking, and have sent our network of mystery shoppers in-store numerous times
Retail TouchPoints
MAY 23, 2023
For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
RetailDive
MAY 23, 2023
Despite near-term economic pressures, the home improvement chain said it has a generally positive long-term outlook.
Retail TouchPoints
MAY 23, 2023
A very good job has worked closely with some of the world’s top shows, such as “And Just Like That” and “Yellowjackets” on curating activations and experiential moments. During #RICE23, the company’s Co-founder and Head of Creative, shares her journey from Tough Mudder to The Museum of Ice Cream, and the lessons she’s learned building brand experiences across all channels.
RetailDive
MAY 23, 2023
The facility will help the retailer boost order throughput via a proprietary storage and retrieval system.
Omnisend
MAY 23, 2023
Reading Time: 5 minutes Choosing an email marketing platform for the first time is a relatively straightforward process. But migrating away from one when you’re already set up on another can be a daunting task. You’ll probably be wary about how much time it will take to move, and the hassle of recreating all of your emails, templates, and workflows.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
RetailDive
MAY 23, 2023
The rollout to stores in Northwest Arkansas follows a successful pilot of the units in El Paso, Texas, where the retailer diverted an estimated 200,000 pieces of loose packaging.
Smile.io
MAY 23, 2023
This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. When you think of high-protein, low-carb, healthy meals, waffles probably aren’t the first thing that comes to mind. Well, Viking Waffles is here to change that. Inspired by her family’s traditional authentic Norwegian waffle recipe, Benedicte Engen decided to make the move from Norway to New York to share this delicious treat with the w
RetailDive
MAY 23, 2023
The deal with Samsara Eco marks the activewear maker’s first minority investment in a recycling company.
RetailWire
MAY 23, 2023
Return rates in 2022 were about 14 percent higher than the year and some retailers are taking a carrot-or-stick approach to reduce the amount of unwanted merchandise they have to process. Amazon.com is warning consumers about products with high return rates and offers free returns on items dropped at preferred locations.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
RetailDive
MAY 23, 2023
Since launching Simon Search last June, the mall company has added it to 187 properties.
ChannelSale
MAY 23, 2023
For all the online retailers, excess inventory can be a massive issue. It’s mainly because when this inventory is left unsold, it will keep accruing the carrying cost. This can be a costly proposition because experts say that the carrying cost is around 20% to 30% of the entire inventory cost of a business. Having excess inventory is also bad for the cash flow.
RetailDive
MAY 23, 2023
The club retailer is losing longtime EVP and CIO Scott Kessler, effective Friday.
RetailMinded
MAY 23, 2023
In the fast-paced world of e-commerce, it’s essential for businesses to leverage technology to remain relevant and meet the changing needs of their customers. However, managing and maintaining these systems can be challenging, especially for independent retailers with limited resources. This is where outsourcing tech support comes in. Outsourcing tech support to a managed IT service provider can be a game-changer for businesses looking to streamline operations, enhance customer satisfacti
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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