Tue.May 23, 2023

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Google Debuts New Tools to Help Brands Harness the Power of Generative AI

Retail TouchPoints

Google unveiled a series of new tools for merchants and advertisers at its annual Google Marketing Live event on May 23, 2023. Among the updates that will soon be available are a new generative AI tool to help brands create more sophisticated product imagery , and the ability for brands to have their Google product feed automatically populated from the content on their website.

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The GDPR Fine Against Meta Is Significant But Not For The Reasons You Think

Forrester eCommerce

Read why the €1.2 billion GDPR fine levied against Meta for violation of international data transfer requirements should be a wake-up call for many privacy and business leaders.

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Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints

Retail TouchPoints  and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards , representing a dynamic and diverse class of executives who have contributed to industry progress. The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX strategy, ecommerce and retail operations.

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Forrester Partners With The Open Group On 2023 EA Awards

Forrester eCommerce

It’s time again for Forrester’s annual awards: the Technology Strategy Impact Awards and the Enterprise Architecture Awards. As the research director for Forrester’s enterprise architecture (EA) coverage, I am now leading the EA Awards.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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Graf Lantz Seeks Growth Without Sacrificing Product Quality or Sustainability

Retail TouchPoints

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. Then the brand went viral during the pandemic thanks to its eco-friendly handcrafted face masks, which helped Graf Lantz expand its customer base 14X over the past three years.

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Announcing The Vulnerability Risk Management Landscape, Q2 2023

Forrester eCommerce

The Vulnerability Risk Management Landscape, Q2 2023 is now available. Forrester clients can view the report for a deep dive into the benefits of vulnerability risk management (VRM) solutions and the key functionalities to look for when selecting a VRM vendor.

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Call for entries for the Forrester B2B Summit EMEA awards is open

Forrester eCommerce

With Forrester’s B2B Summit EMEA fast approaching, the call for entries is now open for our coveted B2B Return On Integration Honors and Program Of The Year Awards.

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Copilot Updates: Simplified Login, Improved Security and Admin Controls

Fabric

As part of fabric’s continued effort to provide an end-to-end Copilot experience that is simple and secure for users, we are delivering updates to our login flow and admin controls. These changes will make it easier to log into Copilot, navigate between accounts, and set up security measures that protect your business. What’s changing? Simplified Login with OTP Protection Starting with the login experience, we’ve eliminated the need for an ‘Account ID.

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How CPG Brands Thrive Online

Forrester eCommerce

We advise on how to rethink your CPG sales strategy, protect your brand and customers, and establish a strong online presence.

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Amazon Prime Day 2023: How To Get Your Product Content Ready | Salsify

Salsify

If you’re marketing on Amazon, you know — or, at least, should know — that Prime Day is something like the mega-retailer’s Super Bowl, Black Friday, and birthday all rolled together.

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How Harry Rosen Turns Targeted Personalization Data into Retail Loyalty

Speaker: Shaunna Bruton and Kailey Holmes

Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.

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The Power of eCommerce Marketing: Drive Sales Like Never Before

MakeWebBetter

Hey there! So, you're curious about eCommerce marketing services, huh? Well, picture this - You're an ambitious online entrepreneur, ready to take the digital world by storm. But wait, how do you reach your target audience? That's where eCommerce for services swoop in like a superhero, armed with the perfect blend [.] The post The Power of eCommerce Marketing: Drive Sales Like Never Before appeared first on MakeWebBetter.

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Publix ending its GreenWise store experiment

RetailWire

Publix has confirmed that it will rebrand its eight GreenWise Market stores under its namesake banner. “Our customers’ shopping habits have reinforced that they enjoy the attributes of a Publix GreenWise Market location, but within their traditional Publix shopping setting,” said company spokesperson Hannah Herring.

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R.e.m. Beauty receives investment from Sandbridge Capital

RetailDive

The celebrity-founded makeup brand hopes to optimize its “global potential.” Ariana Grande bought back the brand's assets in February.

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How Brands can Ease Ongoing Brexit Headaches 

ESW

With the ink more than dry on the TCA (Trade and Cooperation Agreement), UK-based retailers and brands with DTC channels still find themselves struggling to justify the expense and difficulty of selling into the Eurozone. Brexit upended nearly everything for merchants in the UK. In fact, surveys indicate that merchant sentiment is trending negative with businesses reporting increasing frustration with regulations, supply chain costs, red tape and increased costs.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Textile recycling, reuse missing from FTC’s Green Guides, group says

RetailDive

Companies and advocates in the textile and fashion industries are urging the Federal Trade Commission to add the issue to its ongoing workshops.

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5 easy steps to migrate from Klaviyo to Omnisend

Omnisend

Reading Time: 5 minutes Choosing an email marketing platform for the first time is a relatively straightforward process. But migrating away from one when you’re already set up on another can be a daunting task. You’ll probably be wary about how much time it will take to move, and the hassle of recreating all of your emails, templates, and workflows.

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Lowe’s lowers full-year guidance as DIY spending softens in Q1

RetailDive

Despite near-term economic pressures, the home improvement chain said it has a generally positive long-term outlook.

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Viking Waffles Sets Sail to Reinvent Healthy Eating

Smile.io

This is part of our #SmileABCs series, highlighting and going in-depth with small businesses and ecommerce brands. Check out the full series here. When you think of high-protein, low-carb, healthy meals, waffles probably aren’t the first thing that comes to mind. Well, Viking Waffles is here to change that. Inspired by her family’s traditional authentic Norwegian waffle recipe, Benedicte Engen decided to make the move from Norway to New York to share this delicious treat with the w

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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Walmart opens store-based fulfillment center in Arkansas

RetailDive

The facility will help the retailer boost order throughput via a proprietary storage and retrieval system.

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Retailers try to curtail returns

RetailWire

Return rates in 2022 were about 14 percent higher than the year and some retailers are taking a carrot-or-stick approach to reduce the amount of unwanted merchandise they have to process. Amazon.com is warning consumers about products with high return rates and offers free returns on items dropped at preferred locations.

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Sam’s Club expands self-service recycling units

RetailDive

The rollout to stores in Northwest Arkansas follows a successful pilot of the units in El Paso, Texas, where the retailer diverted an estimated 200,000 pieces of loose packaging.

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The Top Ecommerce SEO Trends for 2023

Digital Doughnut

As we approach the midpoint of 2023, ecommerce businesses face an increasingly competitive landscape. To stay ahead of the game, businesses must focus on optimizing their online presence for search engines. Here are the top ecommerce SEO trends to watch for this year.

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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Lululemon inks multiyear partnership to recycle nylon, polyester

RetailDive

The deal with Samsara Eco marks the activewear maker’s first minority investment in a recycling company.

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10 Proven Strategies for Boosting Brand Loyalty

MagentoBrain

Introduction: The Importance of Brand Loyalty Brand loyalty refers to the level of attachment or commitment that customers have towards a particular brand or product. It is a crucial factor in the success of any business and can directly impact revenue, profitability, and overall growth. Customers who are loyal to a brand are more likely to make repeat purchases, recommend the brand to others, and defend it against competitors.

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Simon expands in-stock product search tool to more malls

RetailDive

Since launching Simon Search last June, the mall company has added it to 187 properties.

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Uncovering the Advantages of Online Reviews

MagentoBrain

In the digital age we live in, online reviews are an important factor to consider when making decisions. Whether you are looking for a new restaurant, researching a product, or choosing a service provider, it plays a key role in shaping your choices. Provide valuable insights into the experiences of others, helping us make informed decisions. In this post, you will learn the numerous benefits and why they are crucial for businesses and consumers alike.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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BJ’s CIO to depart after 6 years

RetailDive

The club retailer is losing longtime EVP and CIO Scott Kessler, effective Friday.

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Top 6 B2B E-commerce examples: Making It Easier for Businesses to Grow and Thrive

MagentoBrain

Welcome to this post "From Amazon Business to Alibaba: The Top B2B E-commerce Examples to Learn." In today's digital age, having an online presence is crucial for businesses to thrive, and this is especially true in the B2B space. With the growth of e-commerce, B2B businesses can now reach more customers, streamline their operations, and increase sales.

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AB InBev to discontinue Babe wine and Hiball energy brands

RetailDive

The alcohol giant said the decision was made to better focus on growth by prioritizing its Mega Brands while supporting “choiceful innovations.

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How Online Retailers Can Eliminate Excess Inventory?

ChannelSale

For all the online retailers, excess inventory can be a massive issue. It’s mainly because when this inventory is left unsold, it will keep accruing the carrying cost. This can be a costly proposition because experts say that the carrying cost is around 20% to 30% of the entire inventory cost of a business. Having excess inventory is also bad for the cash flow.

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The Pragmatic Guide to Composability

Be empowered to master the digital landscape and implement modular and adaptable composable technologies. Authored by Orium, The Pragmatic Guide to Composability takes readers on a journey from composable’s beginnings to common misconceptions about the approach, then concludes with strategies for choosing implementations that result in quick wins to grow your ROI.