Tue.Nov 22, 2022

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Target Expands Curbside Convenience with Starbucks Ordering Option at Nearly 250 More Stores

Retail TouchPoints

Target is adding Starbucks options to its Drive Up curbside service at 240 stores in California, Delaware, Minnesota, New Jersey, New York, Pennsylvania, Texas, Washington and West Virginia. Shoppers can place orders and have their food and beverages delivered to them alongside their other items. . Starbucks orders can be placed after the Target customer receives confirmation that their standard order is ready.

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Capitalize On Search Marketing’s Evolution With Two New Reports

Forrester eCommerce

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. The […].

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Lowe’s Creates a Shoppable Holiday ‘Home’ for Stranded Travelers this Thanksgiving Eve

Retail TouchPoints

Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. Photo courtesy of Bruce Gilbert, AP Images for Lowe’s. In the spirit of giving, and to fine-tune some of its brand messaging, Lowe’s is partnering with Wyndham Hotels & Resorts to create a home away from home with their Holiday Home Layover experience, specifically for travelers whose holiday travel plans

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Adopt Inclusive Design Practices That Put Users First This Holiday Season

Forrester eCommerce

Incorporate inclusive design this holiday season by prioritizing digital accessibility, using inclusive language, and showing that you care.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Century 21 to Relaunch with Enhanced Ecommerce and Fulfillment Capabilities

Retail TouchPoints

Beloved New York City off-price department store Century 21 has partnered with logistics provider Fillogic ahead of its spring 2023 relaunch. The NYC-headquartered Fillogic will support the retailer through ecommerce and store-based fulfillment, reverse logistics and returns, forward-staging of inventory and final-mile delivery. Century 21 also will utilize one of Fillogic’s micrologistics hubs that has been converted from a retail space.

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Leverage Keyword Research for Product Naming

Kissmetrics

Naming products is no easy task. You’ve got your product and a whiteboard full of random phrases and ideas being tossed around. Some names sound ok, maybe a few seem like a good fit, but no one on your team can agree on a winner. So how do you choose the right name for your product? Here’s where keyword research comes into play! By understanding what people are searching for, you can optimize your product name to better meet their needs.

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The next frontier in e-commerce packaging: reusable bags and boxes

RetailDive

Online ordering spiked during the pandemic — and so did the waste it creates. As Cyber Monday approaches, startups are developing ways to offer an alternative.

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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

While shoppers might be strapped for cash given a 9.1% rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel.

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Federal judge orders Amazon to cease and desist anti-labor practices

RetailDive

But U.S. District Judge Diane Gujarati declined to reinstate a worker fired following his activism at a now-unionized Staten Island facility.

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35 engaging welcome email subject lines [+ tester]

Omnisend

Reading Time: 10 minutes. Welcome emails have the second-highest conversion rate of 2.86% , after order confirmation emails with 3.22%. Clearly, these emails present an excellent opportunity for marketers to get their subscribers to take the desired action. And welcome email subject lines are partly responsible for determining whether a person would even open your email.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Best Buy’s Q3 ‘less bad’ than feared even with sales and profit slumps

RetailDive

Discounting is up, inventory is down and consumers are waiting to purchase gifts — it’s beginning to look a lot like pre-pandemic holidays at the retailer.

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Good Good Piggy’s Purva Aggarwal Talks about Her Entrepreneurship Journey

Ecommerce Guru

Purva Aggarwal is the founder of Good Good Piggy who was seen on the popular TV show Shark Tank India. She is the first female solopreneur in India and the third in the world to launch a firm in the ‘children’s online banking & wallet’ market. Purva is also the India Ambassador for Women in Tech, an international non-profit dedicated to advocating for gender diversity in the technology sector.

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Raf Simons to close namesake label after nearly 3 decades

RetailDive

Simons launched his influential brand in 1995 after earning a degree in industrial design.

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With great data comes great responsibility

Liveintent

You know the old saying: With great data comes great responsibility. (Ok, we changed it a little, but the point still stands.). Publishers and media brands now have an overwhelming amount of data sources to pull from. And that means they need to be smarter than ever about how to use and activate that data. As a 2022 study from Matillon found, data volumes are growing by over 60% per month across organizations.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Simon, Leap aim to bring more DTC brands to malls

RetailDive

To start, the two will open four stores in California and Florida for ThirdLove, Sugarfina and others.

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How to Upgrade Magento 2.3 to 2.4

MagentoBrain

As we all know Magento 2.4. Has Been Officially Released by adobe commerce. Today, In this short tutorial I will describe how you can perform a Magento 2-3 to 2-4 Upgrade Service in easy steps. so let’s check all the steps carefully and keep your store updated. How to Upgrade Magento 2.3 to 2.4. Prepare the Site for Upgrade. Ensure that the server supports PHP 7.4.

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DTC kitchenware brand Our Place opens first physical store

RetailDive

The brand wants to open more locations in New York and Los Angeles as part of its offline expansion plan.

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Magento 2 Migration Service The Complete Guide

MagentoBrain

Choosing the best Magento 2 Migration Service is critical. This decision has the potential to make or break your eCommerce journey! Magento 2 is a fantastic platform that provides a plethora of features and services to its users. The proper application of this powerful tool can result in visible growth for your eCommerce websites. As a result, selecting the best Magento 2 Migration Service for online stores is critical!

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Pay Stub Generators: What Are They And Why Your Business Needs One 

RetailMinded

Whether you’re a company that staffs employees or a self-employed individual, you need to know how much you made each year, calculate your taxes, and reduce the risk of legal errors. While you could use pay stubs to advertise your startup to potential employees or customers , it can also make you legally compliant in states that require it. For example, Utah requires employers to provide employees with access to a pay stub, either electronically or physically.

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TikTok adds staff as Meta and Twitter slash employees

RetailWire

TikTok is looking to add nearly 1,000 engineers at its Mountain View, CA, office at a time when other major tech companies are laying off workers. “We have always been more cautious in terms of recruitment,” said TikTok CEO Shou Zi Chew. “At this stage of our growth, I think that our pace, our cadence, of hiring is just right for us.

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How Dynamic Pricing can Boost Your Retail Profitability in 2 Steps

IntelligenceNode

Today’s eCommerce landscape, at the cusp of inflation, is studded with price-sensitive shoppers. During the 2021 holiday season, for example, 46% of customers shopped exclusively online, citing their top reason. The post How Dynamic Pricing can Boost Your Retail Profitability in 2 Steps appeared first on Blog.

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Shoppers with disabilities have trouble with self checkouts

RetailWire

Many people find self-checkouts annoying. For those who are blind or confined to a wheelchair it can be close to impossible to use the devices. That reality hasn’t changed how self-checkouts are designed. A federal judge in a case brought against Walmart ruled that, in order to be in compliance with access provisions in the Americans with Disabilities Act, it is sufficient for retailers to make associates available to help the disabled.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Running brand On adds apparel to resale program

RetailDive

Following the success of the footwear recommerce business, the running brand is adding tops, pants, running tights, jackets and other apparel items.

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Americans are cutting back and trading down for Thanksgiving

RetailWire

Seventy percent of consumers plan to reduce their purchases, trade down to a cheaper brand or both to make their Thanksgiving meals, according to an Ipsos survey. “Inflation is sort of a fancy term for people having to pay more for the same amount of stuff and I think that’s the reality that consumers are trying to grapple with,” said Chris Jackson, senior vice president at Ipsos. “What we’re seeing is consumers trying to make adjustments where they can to account for all the p

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More Mobile: Why it Remains the Future of Retail in Changing Times

Digital Doughnut

We live in the mcommerce era. So why does it still feel as if the power is in the hands of consumers, not brands?

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Dollar Tree’s margins are under inflationary pressure

RetailWire

Dollar Tree now expects its full-year profits to be near the lower end of its previous forecast as the chain’s margins come under pressure due to rising costs. The retailer raised its sales forecast as it sees continued demand for the low-priced goods that it sells.

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Retail's Next Frontier: Exploring and Proving the Value of AI

AI is everywhere. It’s in customer service interactions, product recommendations, marketing outreach, and yes, even commerce experiences. But not every use of AI provides the same value to your brand. In this masterclass, experts from Constructor, commercetools, Contentstack, and Orium discuss how AI can complement your composable tech stack and help bring in immediate ROI.

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Ecommerce Fundraising: Raise the Funds For Shopify Businesses

AcquireConvert

What is ecommerce fundraising? Ecommerce fundraising is the process by which an online merchant secures the funds required to launch and/or grow an ecommerce business. Like most things, this process has evolved with technology. While traditional brick-and-mortar stores may have relied heavily on a bank loan or secured investors through traditional offline channels, ecommerce stores have more fundraising options available to them.

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American Eagle gets its Christmas inventory in order

RetailWire

American Eagle Outfitters’ third-quarter same-store sales were down four percent and its profits fell 46.5 percent as it sought to clear out excess inventory heading into the holiday season. “Our inventory is in good shape, up 8 percent to last year, with progress continuing into the fourth quarter. We are staying disciplined and focused on improving profitability and cash flow, while maintaining a healthy balance sheet,” said Jay Schottenstein, AEO CEO.

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How To Create the Best Retail Product Display for the Holidays | Salsify

Salsify

While James Edgar might not be a household name today, his efforts played a major role in ensuring a certain white-bearded, jolly fellow became one. Edgar was a nineteenth-century Scottish immigrant who ran a successful dry goods store in Brockton, Massachusetts, with a penchant for innovative marketing spectacles — at least by the standards of his time.

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Best Buy’s earnings exceed expectations as demand softens

RetailWire

Best Buy reported adjusted earnings per share of $1.38, well ahead of the $1.03 expected by analysts. The consumer electronics giant saw demand for high ticket items in computing and home theater decline as consumers focused their purchasing on essentials. “Across consumers we can also see that savings are being drawn down and credit usage is going up,” said CEO Corie Barry.

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2024’s Retail Odyssey: Going Small, Artificial, and Augmented!

Speaker: Kelly Goetsch - Chief Strategy Officer at Commercetools | Jason Cottrel - CEO & Founder at Orium | and guest speaker Brendan Witcher - VP, Principal Analyst at Forrester

Significant modifications are on the horizon for digital commerce in retail and customer experience come 2024. The pace of tech shifts will intensify, businesses are set to defund legacy solutions, and attractive opportunities will surface as social and retail media players join forces. To stay ahead of the curve, digital leaders are experimenting with less risky initiatives and scaling back on outdated projects that no longer yield impactful results.