Digital Doughnut
MARCH 21, 2023
Social media is an important part of modern life, and it is a good way to keep in touch with friends and meet new people. It's also a dangerous way to share too much information, if you're not careful.
Forrester eCommerce
MARCH 21, 2023
Generative AI — where AI generates novel content in response to a user’s natural-language request — is about to get baked into our collaboration tools. On March 16, Microsoft announced Microsoft 365 Copilot, which injects generative AI directly into the company’s productivity suite (including Word, Excel, PowerPoint, Teams, and more).
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Salsify
MARCH 21, 2023
Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the new strategy deliver as promised?
Forrester eCommerce
MARCH 21, 2023
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it’s a Napster-to-Apple inflection point that bodes well for the future of creativity.
Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks
Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.
Ecommerce Platforms
MARCH 21, 2023
Learning how to add a Twitter feed to your Shopify website enables your brand to showcase its social presence on pages like your homepage, blog, and even product pages. The great part about embedding a Twitter feed on your website is that it automatically updates Twitter content on your website, meaning you don’t have to copy over posts from your Twitter page.
Forrester eCommerce
MARCH 21, 2023
Until recently, cost and implementation complexity limited SPM solutions to mostly large companies with complex use cases. Our SPM Wave shows that new entrants are providing solutions using modern technology that disrupt the status quo and generate value beyond the most complex use cases.
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Forrester eCommerce
MARCH 21, 2023
Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. That’s a tough job if your martech ecosystem is overly complex or badly integrated – or both.
Retail TouchPoints
MARCH 21, 2023
NorthLadder , a Middle Eastern marketplace for pre-owned electronics, has partnered with insights-led customer engagement platform MoEngage to create remarketing strategies and gamify the customer experience. The retailer is aiming to double its traffic by creating a customer journey that lets customers identify their device and offer an instant “best price.
Forrester eCommerce
MARCH 21, 2023
Adobe’s new Firefly service is a leap forward in comparison with other generative AI services for images — it's a Napster-to-Apple inflection point that bodes well for the future of creativity.
Store Growers
MARCH 21, 2023
Last Updated on March 21, 2023 Sometimes, merchants need to stop campaigns from showing in a specific market. The reasons vary and can be anything from collecting performance data to renegotiating your contract with suppliers. In this article, we’ll cover the product feed attribute that helps you do just that. It’s called [shopping_ads_excluded_country] and we’ll explain what it is, how Google uses it, what are Google’s formatting requirements for entries, and how it differs from [excluded desti
Speaker: Brooke Cunningham, CMO at inriver
As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.
Retail TouchPoints
MARCH 21, 2023
“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. The “new omnichannel” that retailers now aspire to includes not just stores and websites but also social media, search engines and perhaps most importantly, multiple online marketplaces.
ROI Revolution
MARCH 21, 2023
It’s that time again! 2023 will mark the eighth year of Amazon’s major annual sales event. Your Amazon Prime Day 2023 strategy will need to account for various current concerns including inflation, the recession, supply chain strain, and more. We’ll keep this article updated consistently leading up to Prime Day as new information is released about the event.
Retail TouchPoints
MARCH 21, 2023
You’ve probably played with artificial intelligence (AI) chatbot ChatGPT already and felt like you were touching magic. It feels like AI on a level we’ve never seen before, and its existence is massively exciting to all of us working in AI because it opens up so many new possibilities. As lots of SaaS companies race to make something — anything — that incorporates ChatGPT within it, it’s the underlying technologies that ChatGPT is built on that are most exciting.
Algopix
MARCH 21, 2023
If you are a seller on Amazon, you have likely come across the term “Seller SKU” in your product listings and inventory management. But what exactly is a Seller SKU on Amazon? Simply put, a Seller SKU (Stock Keeping Unit) is a unique identifier assigned by a seller to their product listings on Amazon. It is used to track and manage inventory, as well as to differentiate between different variations of a product, such as size or color.
Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.
Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.
Retail TouchPoints
MARCH 21, 2023
Rue21 has named Josh Burris CEO and member of its board. Burris replaces Bill Brand, who announced his intention to step down this month. Burris joins the retailer from GNC , where he has served as CEO since February 2021 , leading a successful restructuring under new ownership. Burris brings more than 25 years’ experience leading consumer-focused retail brands, including Abercrombie & Fitch, Hollister, DKNY, Karl Lagerfeld Paris, Calvin Klein Performance, Wilsons Leather and GH Bass & C
ROI Revolution
MARCH 21, 2023
It seems obvious: The more times a customer is exposed to a brand or product, the more likely they are to make a purchase. So why do companies selling on Amazon devote so much of their budget to Sponsored Products and lower-funnel strategies instead of a full-funnel Amazon strategy? For some, it could be a matter of return. Sponsored Brands and Sponsored Display campaigns don’t normally see as high a ROAS as Sponsored Products campaigns, especially for companies with a lower AOV.
Retail TouchPoints
MARCH 21, 2023
Amazon is planning to eliminate 9,000 jobs over the coming weeks, mostly in its AWS, People Experience and Technology (PXT), Advertising and Twitch businesses. The downsizing is on top of the 18,000 layoffs announced in January 2023, though Amazon plans to continue hiring in areas where the company is prioritizing the allocation of resources. The cuts are being made as Amazon streamlines its costs and headcount due to “the uncertain economy in which we reside, and the uncertainty that exists in
Omniconvert
MARCH 21, 2023
Today we will look at a crucial metric to track your performance post-acquisition: the repeat order rate. We'll go through the definition, the formula, and tips & tricks to increase this metric using the Customer Value Optimization methodology. The post Maximising Profitability: a Deep Dive into the Repeat Orders Metric for eComm & Retail appeared first on Omniconvert Ecommerce Growth Blog.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Retail TouchPoints
MARCH 21, 2023
As it approaches its 50th anniversary in 2024, Foot Locker has outlined a new transformation strategy “designed to set us up for success for the next 50 years,” said the company’s President and CEO Mary Dillon at an investor presentation on March 20, 2023. The company posted a slight dip in sales in Q4 2022, which ended Jan. 28, 2023, with sales down 0.3% to $2.33 billion from the $2.34 billion generated in Q4 2021.
RetailDive
MARCH 21, 2023
Franchise Group’s management in January had reportedly considered taking the company private themselves for a similar price.
Retail TouchPoints
MARCH 21, 2023
7-Eleven has launched 7Charge , a proprietary EV (electric vehicle) charging network and app, at select U.S. store locations in Florida, Texas, Colorado and California. The retailer plans to expand the 7Charge network into Canada as well as other U.S. locations while continuing to utilize third-party fast-charging network options, with the goal of matching consumer demand and expanding EV charging to neighborhoods that have, until now, lacked access.
RetailDive
MARCH 21, 2023
Josh Burris has experience at several apparel brands and will be leading the low-price teen apparel retailer in the midst of a turnaround.
Speaker: DeAnna McIntosh, Retail Growth Strategist
The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.
Smile.io
MARCH 21, 2023
Do you personalize the shopping experience? While it’s common to address customers by their names in emails and leave it at this point, meaningful personalization is more than that. You can go beyond and tailor website content, emails, texts, apps, live chats, and call centers to every customer. These days, customized experiences are more important than ever. 73% of shoppers expect brands to understand their unique needs and expectations.
RetailDive
MARCH 21, 2023
The Clinique Lab builds on the brand’s concept space at Macy’s in Herald Square, but with a virtual storefront.
Shopping Signals
MARCH 21, 2023
Hey there ecommerce entrepreneurs, I’m here to share some amazing tips on how you can boost your online sales. As an ecommerce search engine optimization agency that specializes in helping businesses optimize their websites for maximum visibility and conversions, we’ve seen our fair share of successful campaigns – so trust us when we say we know what works!
RetailDive
MARCH 21, 2023
Chinese tech company DejaWooo received its first seed investment in 2021 and last week announced the launch of its platform.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
RetailWire
MARCH 21, 2023
Franchise Group said it had received an unsolicited offer to buy the company for $30 a share, a nearly 32 percent premium to its closing price on Friday. The company, which owns Vitamin Shoppe and Buddy’s Home Furnishings, is considering a deal to take it private by CEO Brian Kahn and his executive team, according to a Wall Street Journal report from earlier this year.
RetailDive
MARCH 21, 2023
The service involves employees picking items for an order before handing them off to a same-day delivery provider.
RetailWire
MARCH 21, 2023
One-third of business leaders said they can’t glean meaningful insights from their collected data. Thirty percent say they are overwhelmed with the volume of data collected. “No company I meet is saying they have their data fully under control,” said Juergen Mueller, chief technology officer of SAP SE.
RetailDive
MARCH 21, 2023
The brand saw net sales increase by 91.9% in its fourth quarter, and it will be expanding into tennis while it grows its focus on running.
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Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.
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