Mon.Feb 26, 2024

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Ditch The Old Playbook: B2B CMOs, It’s Time To Lead The E-Commerce Charge

Forrester eCommerce

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 437
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How to Improve Digital Privacy and Trust Between Consumers and Companies

Retail TouchPoints

In the U.S., the past year was the most active to date for passing state-by-state data privacy laws. Following suit with GDPR and other jurisdictions globally, the U.S. is weighing national data privacy and security regulation to help companies keep up with the patchwork of state laws. This flurry of legislative activity comes at a good time — and with good reason.

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?Data Quality Is Now The Primary Factor Limiting GenAI Adoption?

Forrester eCommerce

With the rapid advancement of genAI technology available to businesses even without highly specialized skills, internal data quality is now the primary limiting factor standing in the way of genAI enablement.

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Exclusive: How Daniel’s Jewelers is Using Vision AI to Better Serve its Customers

Retail TouchPoints

In the more than 70 years since Joseph Sherwood bought a bankrupt jewelry store in Bell Gardens, Calif., much has changed in the world, and in retail. That post-WWII period in the Western U.S. was marked by the Dust Bowl Exodus, now a distant memory for most. Since then, the demographic makeup of California has changed dramatically, not to mention the economic and technological realities of the state and the country.

Customer 291
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Here’s How To Get Your S/4HANA Migration Plans Under Control

Forrester eCommerce

Given the current rate of client conversion, fewer than 50% of SAP ECC customers will have completed their transformation to S/4 by 2027. Furthermore, about 13,000 ECC customers are on EHPs 0–5, with support only up to 2025 and calling for an even more urgent decision on the future of their ERP.

Customer 409
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Dillard’s Debuts Coterie Shop Spotlighting Four Fashion Entrepreneurs

Retail TouchPoints

In 24 stores and online, Dillard’s has introduced The Coterie Shop to spotlight luxury special occasion and casual dressing pieces from four entrepreneurial fashion brands: Abbey Glass , Buru , Crosby by Mollie Burch and Fanm Mon. “We are beyond excited to introduce The Coterie Shop to our customers,” said Alexandra Dillard Lucie, VP of Merchandising at Dillard’s in a statement.

Fashion 266

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Sprouts Plans 35 New Smaller-Format Stores, Prioritizes Customer Acquisition for 2024

Retail TouchPoints

After opening a net 23 new stores in 2023 for a total of over 400 locations, Sprouts Farmers Market plans to open 35 new locations this year, all in its new smaller-store format. Sprouts committed to shrinking its stores’ square footage by 23% as a way to reduce environmental impact in June 2023. Sprouts executives revealed the retailer’s growth plans while discussing its strong Q4 and FY 2023 results.

Customer 239
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Leveraging Product Research Tools for Amazon Sellers

Algopix

Leveraging Product Research Tools for Amazon Sellers In today’s highly competitive eCommerce landscape, finding the right products to sell on Amazon can make all the difference in the success of your online business. Product research is vital in helping you identify profitable opportunities and make informed decisions. More than 60% of sales in Amazon’s store come from independent sellers.

eCommerce 127
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FTC Seeks to Block $24.6 Billion Kroger-Albertsons Merger

Retail TouchPoints

The Federal Trade Commission (FTC) has formally challenged the proposed $24.6 billion Kroger acquisition of Albertsons , calling the deal — the largest supermarket merger in U.S. history — anticompetitive and harmful to both consumers and workers. The FTC voted 3-0 to issue the complaint and will be joined in its lawsuit by a bipartisan group of nine state Attorneys General.

Consumer 236
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How a Lack of Direct-to-Consumer Options Hurts Players

FastSpring

A lot of big changes around direct-to-consumer options in the games industry have been going on in the past few months. For example: The settlement between U.S. States and Google. A ruling in favor of Epic in Epic Games v. Google. The Supreme Court rejecting appeals from Apple and Epic. Apple’s most recent announcement of policy changes skirting around the new DMA rules.

Consumer 123
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Walmart Updates Employee Education Initiative to Fill 100K ‘Critical Jobs’

Retail TouchPoints

Walmart is revising its Live Better U (LBU) education benefit to help associates hone their skills for key roles within the company. Launched in 2018, the program was designed to provide associates with higher learning opportunities from reputable academic institutions such as the University of Arkansas, Purdue Global and Spelman College. Learning opportunities were initially available for $1 a day, but that fee was dropped in 2021 to make the program more accessible.

Supplies 162
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The Ultimate Guide to Upsellit’s Remarketing Experience Solution

UpSellIt

Let’s begin by shedding light on the driving force behind the Remarketing Experience Solution. Upsellit is a leading conversion optimization partner and we help brands collect new-to-file leads, recover lost sales and boost customer loyalty. Our campaigns are meticulously tailored to align with our clients’ goals and key performance indicators.

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Revitalising the UK High Street: Beyond Commerce to Community Connection

365 Retail

The high street in the UK stands as more than a mere hub for shopping; it’s a cornerstone of local economies, embodying community, culture, and commerce. Despite facing challenges, the high street’s significance as a community and economic staple is unwavering, symbolising not only a centre for transactions but also a space for communal engagement and belonging.

Workshop 120
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Wendy’s To Introduce Surge Pricing Similar to Uber

RetailWire

Wendy’s is gearing up to roll out a new pricing strategy that mimics the surge pricing model used by ride-sharing services like Uber. This means that the cost of your favorite Wendy’s items could fluctuate throughout the day depending on demand.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Embracing AI Ethically: The Time for Retailers to Lead in AI Is Now

RIS News

The AI conversation must be all inclusive, not only about what government or tech companies will do with AI. It must be about: What are retailers going to do with AI to enhance the customer experience and the bottom line?

Retail 100
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FTC Sues To Block Kroger-Albertsons $25B Merger

RetailWire

The Federal Trade Commission (FTC) has taken legal action to halt the proposed $25 billion merger between Kroger and Albertsons, labeling it as potentially harmful to consumers. This merger, slated to be the largest in US supermarket history, aims to combine two of the nation's top retailers, with brands like Safeway, Vons, Harris Teeter, and Fred Meyer falling under its umbrella.

Consumer 109
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Self-checkout promises ultimate convenience. Is it doing its job?

RetailDive

The process can make for faster, easier experiences, but it needs regular attention and helpful associates to thrive.

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Cigarettes Are Losing Their Pull Over Consumers Seeking a Nicotine Fix

RetailWire

Smokers in the U.S. are shifting from cigarettes to other options available on the market, such as vapes, at a more rapid pace than anticipated, and tobacco giants are feeling the pressure.

Consumer 104
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

A recent study conducted by Wiser Solutions, focusing on the headphones category, unveiled significant discrepancies in pricing strategies across retailers. This underscores the critical need for brands to keep a vigilant eye on how their products are positioned in the market. Insight into these variations not only empowers brands to enforce consistent pricing policies but also assists in strategizing competitive approaches to enhance market share and consumer perception.

Retail 78
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Buffalo Wild Wings Is Giving Out Free Wings Because of the Super Bowl

RetailWire

Buffalo Wild Wings made a bold promise to Americans: free wings for everyone if the Super Bowl went into overtime. Lo and behold, that's precisely what happened. With the game extending beyond regulation time, the nation has eagerly awaited their chance to claim six free chicken wings each on Monday, Feb. 26.

Games 98
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Achieve digital shelf success in 2024 | Profitero

Profitero

Profitero partnered with My Digital Shelf on February 8 to host a webinar unpacking the challenges and opportunities facing FMCGs this year. William Grant’s Cliodhna Lamont and Follow the Consumer’s Anh-Mai Vu joined us to provide direction for brands as they build towards eCommerce success in 2024. ( Click here for the on-demand webinar recording.

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Eggo Is Celebrating National Pancake Day With a Rentable House of Pancakes

RetailWire

Nestled in the scenic surroundings of Gatlinburg, Tennessee, renowned as the Pancake Capital of the South, lies a distinctive haven: the Eggo House of Pancakes.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Email Delivery, Explained

Practical eCommerce

The best email offers are meaningless if receipients never see them. Here's how to ensure messages reach inboxes. The post Email Delivery, Explained appeared first on Practical Ecommerce.

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Crate and Barrel, Leanne Ford launch Origins Collection

RetailDive

The new collection, which features sofas, tables and chairs, builds on the retailer’s existing relationship with the designer.

Retail 87
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New Ecommerce Tools: February 26, 2024

Practical eCommerce

This week's list includes updates on cross-border transactions, subscription sales, order tracking, streaming commerce, order management systems, fulfillment, and delivery. The post New Ecommerce Tools: February 26, 2024 appeared first on Practical Ecommerce.

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What 8 DTC brands are talking about in 2024

RetailDive

From Glossier to On, executives shared insights into what brands are facing during the National Retail Federation’s Big Show and the ICR conference.

Retail 117
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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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McDonald’s Patron Punches Worker for Touching Soft Drink Lid

RetailWire

A man was arrested for assaulting a Boston, Massachusetts, McDonald's employee who touched his drink lid.

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Billie launches campaign centered around ‘unexpected reasons to shave’

RetailDive

From pole dancing to tattoo prep, the campaign aims to highlight the effectiveness of the brand’s razor starter kit.

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How Loyalty Influenced $1.67M in Revenue for Live Bearded

Smile.io

Live Bearded is a men’s grooming brand that sells beard care and grooming products. Founded in 2016 on the values of brotherhood, the brand has created a thriving brand community with over 325,000 social media followers.  How did they do this?  Live Bearded created a lifestyle brand through authentic marketing, community events, and a motivating loyalty program powered by Smile.io.

Shopify 81
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Dollar General opens 20,000th store

RetailDive

The discount retailer plans to open hundreds more locations this year alone.

Retail 122
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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib