July, 2018

The Most Vital SEO Strategy I Learned Came From a Google Employee

Kissmetrics

I don’t think I am the best SEO out there. And I am not the most well-known SEO. But when you have been doing SEO as long as I have, eventually you meet most of the players in the space. And over the years, I’ve met a lot of Google employees.

SEO 254

Five Myths Of Digital Transformation

Forrester eCommerce

Since I first wrote about digital transformation back at the end of 2012, the term has become wildly overhyped.

44 Pieces of Entrepreneur-to-Entrepreneur Business Advice

BigCommerce

Always be learning. Kate Dillon, CEO, Crate Insider. Digital marketing and social media are constantly changing. While it’s not always easy to keep up, have a great strategy in place so your marketing is effective regardless of the changes the platforms make.

4 Ways to Encourage a Repeat Purchase in Ecommerce

Zaius

Acquiring a new customer is not cheap.

SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer

Zmags

We’ve all had writer’s block at one point or another, but creating creative social media posts can be especially tricky. How can I […]. The post SNAP IT, GRAM IT, TWEET IT: Social Media Tips for the Savvy Marketer appeared first on Zmags.

How Retailers Can Staff Smarter During The Back-To-School Push

Retail TouchPoints

By John Orr, Ceridian With parents picking their kids up from summer camps and yellow buses revving their dusty engines across the U.S., retailers know what time it is: back-to-school season is coming.

4 Ways To Find USA Wholesale Suppliers And Avoid Paying Tariffs

My Wife Quit Her Job

When it comes to finding suppliers for products to sell online, most people look towards China and other Asian countries because the price of labor is far cheaper than the United States. But working with Asian vendors comes at a cost.

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Affiliate Marketing in 2018: What It Is and How You Can Get Started

BigCommerce

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email until the sweet release at five o’clock. Sound terrible?

Coupon or No Coupon: What Should Your Ecommerce Discount Strategy Be?

Zaius

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers. .

Start Recording: Driving Sales with Video Marketing

Zmags

Remember that time you picked up a hobby (and thought you were really good at it)? Maybe it was crafting artisanal jewelry […]. The post Start Recording: Driving Sales with Video Marketing appeared first on Zmags.

Winter In July: Making The Most Of Summer To Prep For Holiday

Retail TouchPoints

5 Easy Steps To Get Repeat Customers And Boost Lifetime Value Selling On Amazon And Your Website

My Wife Quit Her Job

Most ecommerce business owners focus their efforts and marketing dollars on trying to land new customers. But getting cold traffic to convert is not only hit or miss but expensive as well.

Making Journey Maps Useful: CX Measurement Edition

Forrester eCommerce

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times).

Don’t Miss These Top Ecommerce Conferences in 2018

BigCommerce

One of the best ways to keep current with trends in the market is by attending ecommerce conferences.

The Top 25 Ecommerce Podcasts of 2018

Zaius

These days, it seems like everyone has a podcast ( including us! ). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice.

0 to 60: Ecommerce Automotive Aftermarket Trends

Zmags

Recently, one of our fellow Zmags employees was a little too committed to our mission for fast ecommerce, she was pulled over […]. The post 0 to 60: Ecommerce Automotive Aftermarket Trends appeared first on Zmags.

Can Influencers Wield Too Much Power?

Retail TouchPoints

As an industry anticipated to reach up to $10 billion by 2020 in the U.S. influencer marketing is giving retailers and brands a fresh way to get their product in front of the optimal audience on relevant platforms.

Writing Content That Is Too In-Depth Is Like Throwing Money Out the Window

Kissmetrics

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000?

The Future Is Here: Want A Ride In A 3D-Printed Autonomous Shuttle?

Forrester eCommerce

I’m posting this just as our New Tech & Innovation Forum in Boston gets underway. Hundreds of attendees from client organizations, startups, and event sponsors are gathering for a day-and-a-half of content about emerging technologies. Quantum computing, artificial intelligence, blockchain.

Events 238

5 Immediate Ways To Increase Your Average Order Value And Make More Money

My Wife Quit Her Job

If you want to grow your ecommerce store, then increasing your average order value can make a huge difference in your profitability and your ability to market your business.

What Facebook’s New Ad Policy Means for Your Ecommerce Business

Zaius

It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds.

Shark Week: How to Survive in A Competitive Marketplace

Zmags

It’s the most wonderful time of the year! No, I’m not talking about Christmas, but Discovery Channel’s Annual Shark Week. With the […]. The post Shark Week: How to Survive in A Competitive Marketplace appeared first on Zmags. Ecommerce Best Practices Competitive Marketplace personalization RO

Starboard Cruise ‘Fun Shops’ Less About Transactions Than Creating Experiences

Retail TouchPoints

By Glenn Taylor, Senior Editor For some people shopping, a.k.a. retail therapy, provides as much relaxation as a cruise vacation. Starboard Cruise Services strives to combine the two, and also to making shopping fun for everyone. In celebration of its 60 th.

The Role Heart and Science Plays in Your Ecommerce Success

BigCommerce

Growing your ecommerce company in today’s digital environment takes more than balancing the art and science of growth. I like to say it takes heart and science. And that’s exactly what we implement at Boxed. Boxed has grown from a small start-up into a $100+ million brand in about five years.

Advanced Digital Businesses Are Winning With Tech-Driven Business Innovation

Forrester eCommerce

Those that don’t keep up with the rapidly changing pace of technology will cease to be competitive and get left behind. The most advanced enterprises have common threads.

217: The Future Of Ecommerce With Scott Voelker, Greg Mercer, Mike Jackness And Steve Chou

My Wife Quit Her Job

In this episode, Scott Voelker of The Amazing Seller, Greg Mercer of Jungle Scout, Mike Jackness of EcomCrew and I get together to discuss the future of ecommerce. I’m also happy to announce that the 4 of us have decided to launch a brand new show together called The 5 Minute Pitch.

Books 165

Why Decision Trees Are Terrible for Omnichannel

Zaius

A version of this post originally appeared on the Marketo blog. If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point.

7 Fast and Furious Ways to Rev-up Automotive Customer Conversions

Zmags

According to Forbes Communication Council, ecommerce trends show that by 2020, 40% of the automotive industry will consist of millennials. With their […]. The post 7 Fast and Furious Ways to Rev-up Automotive Customer Conversions appeared first on Zmags.

Bring Your Own Data (BYOD): How To Rethink Personalization With The Consumer In Mind

Retail TouchPoints

By Varun Gudiseva, Tapad Imagine a world where every piece of technology around you is always used to help make your life easier.

Wine Ecommerce: How To Sell & Ship Wine in 2018

BigCommerce

Since the late ‘90s, wine sales in the U.S. have steadily increased. And according to research by the Wine Institute , the U.S. has been the highest consumer of wine in the world since 2014.

Real-Time Customer Experience

Forrester eCommerce

When I first saw buttons at Heathrow that let travelers give instant feedback on how they were feeling, I laughed. Measuring and refining customer experience is about long-term strategy, not raw takes on what’s happening now. I was wrong.

218: Mid Year Report: How My Online Store Performed In The First Half Of 2018

My Wife Quit Her Job

My wife just closed the mid year books so today I’m going to breakdown the numbers for the first half of 2018 for BumblebeeLinens.com. I’m going to talk about our how online store performed in the first half of 2018 and why 2018 has been one of the toughest years for us so far.

Books 160

How to Find Your Customer Niche and Dig In

Zaius

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection.

Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey

Zmags

Take your customers on a literal journey. With the click of a trackpad, a shopper perusing an outdoor brand’s site can be transported […]. The post Over the River and Through the Woods: Creative Content and the Effects on the Ecommerce Customer Journey appeared first on Zmags.

Why Google And Facebook Ads Fail Small Businesses

Retail TouchPoints

By Elery Pfeffer, Nift There’s little question that effective advertising is memorable. When it works, it feels like a subconscious trigger in our brain helping us choose a product that we already know we’ll love.

Gifts 195

The Other AI: How Aesthetic Intelligence Can Transform Your Brand

BigCommerce

When you see or hear the term AI, I’m guessing you think it stands for artificial intelligence. It does, of course. But artificial intelligence isn’t the first thing that comes to mind when I think about AI. For me, AI also refers to aesthetic intelligence. I call aesthetic intelligence the other AI.

Other 232

What the IPG Acxiom Deal Means For Marketers

Forrester eCommerce

IPG announced a deal to acquire Acxiom Marketing Services to much fanfare from the business press and financial analysts praising the potential of marketing powered by Acxiom’s data and IPG’s growing ad tech capabilities.