June, 2020

Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester's Customer Insights

^^ CLICK IMAGE FOR FULL SCREEN ^^ The channel technology stack is a group of technologies that firms leverage to plan with, find, recruit, onboard, develop, enable, incentivize, co-sell with, co-market with, manage, measure, and report on partners. Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […].

How to Use Instagram Video to Promote Your Ecommerce Store

BigCommerce

The ecommerce industry is expected to exceed $4 trillion by the end of this year. As a slice of total… Ecommerce Marketing Instagram marketing

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How to Build Links Using Google Alerts

Neil Patel

Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them. And today I am going to show you how you can build links using Google Alerts. What is Google Alerts?

Case Study: How Two Facebook Ads Generated Seven Months of B2C Sales in 30 Days

Inflow Insights

Sometimes, in the digital advertising world, things just click. A customer testimonial sparks a wave of qualified buyers, a popular site stumbles across your product and provides a juicy backlink, or an exciting client–agency relationship is born with a clear strategy to achieve success. The following is a story about how Facebook and Instagram ads supercharged Seltzer Goods sales to record-breaking heights, and how the success was felt beyond both platforms.

B2C 101

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Shopify Blog – Should I Use WordPress For My Shopify Or BigCommerce Blog?

My Wife Quit Her Job

This post will teach you how to start a Shopify blog and answer the age old debate on whether you should use Shopify’s native blogging platform versus a WordPress blog on a subdomain. Most people do things backwards when it comes to selling and making money online. For example, the other day a reader emailed me to complain that he’d spent 3 months designing a beautiful website on Shopify but wasn’t making any sales because of a lack of traffic. Here’s the thing.

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More Trending

How Performance Marketing for Customer Acquisition Works within Your Marketing Strategy

Omnisend

Reading Time: 5 minutes. Long gone are the days where the customer experience exists solely on your website. The complex customer journey continues to evolve rapidly from its linear beginnings. From discovery to purchase (and beyond), merchants have countless channels to track and nurture. Generally speaking, advertisers utilize various marketing channels to focus on either customer acquisition or retention.

The Pandemic Recession Demands a Digital Response

Forrester's Customer Insights

Digital transformation was never optional. But most firms treated it that way, applying digital technology in dribs and drabs — until COVID-19 shuttered economies and forever altered the patterns of life and work and commerce. That is, until uncertainty and volatility became the new normal. Companies leapt into adaptive mode. And they seized digital to […].

10 Best Print On Demand Companies For Custom Products In 2020

My Wife Quit Her Job

Print on demand companies (POD) are a valuable platform for entrepreneurs looking to sell customized products without worrying about order fulfillment and without spending any money. In fact, POD is the cheapest and easiest way to create products to sell online with zero upfront cost. With a print on demand company, you can instantly offer hundreds of personally customized products at the push of a button.

Supercharge Your Ecommerce Sales Using These SMS Marketing Best Practices

BigCommerce

Ecommerce is growing faster than ever. In 2019, ecommerce generated $3.5 trillion in sales and is expected to hit $4.9… … Ecommerce Marketing ecommerce marketing

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Shopify vs Squarespace (June 2020) ? Ecommerce Platform Comparison

Ecommerce Platforms

As someone who is in the process of setting up an online store , you are probably researching and evaluating your options for an ecommerce platform that is suitable for your requirements. While you have many choices for this today (as listed and evaluated in my article on top ecommerce platforms, Shopify is a leading player in this arena and Squarespace is a (rapidly) rising star and I'm going to compare these two platforms in this article below. Here’s something we’ve all heard before….

How 3 Health and Beauty Brands Leverage Data to Personalize the Buyer’s Journey

Zaius

The beauty industry is valued at $532 billion and expected to grow to over $800 billion by 2023. With a rapidly growing market, competition is fiercer than ever. Health and beauty brands need to find a way to compete, and fast. A major part of staying competitive (and candidly, simply keeping up with the times) is effectively leveraging customer data. In today’s world there’s no shortage of data brands have access to from marketing data to merchandising data and more.

Digital eCommerce Agency: How Does It Work?

Groove

If you haven't worked at or with a digital eCommerce agency before, understanding what we do and how we do it often leads to a number of questions: How does an eCommerce marketing agency operate? What benefits can an agency offer? How much does an agency cost?

Extremists

Steve Dennis

Over the last few years I’ve gotten a fair amount of mileage out of my catch-phrase “Physical retail isn’t dead. Boring retail is.” ” And, accordingly, I’m often asked: “okay, so what’s the opposite of boring?” ” My tendency has been to say “remarkable”–if only because I wrote a whole book about this.

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

309: How My Student Joel Cherrico Makes 6 Figures Selling Pottery Online

My Wife Quit Her Job

Today I’m really happy to have Joel Cherrico on the show. Not only was Joel a student in my Create A Profitable Online Store Course but he might have been student number 1. Joel is a potter and he hand creates amazing ceramics of which I have several pieces in my living room. As you know, selling art is probably one of the most difficult products to sell online because you have to create a following in order to command premium pricing.

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How to Skyrocket Sales with Ecommerce Referral Marketing

BigCommerce

Referrals are nothing new to the world. Back in the day, villagers would tell their neighbors about the best cobbler… Ecommerce Marketing customer loyalty ecommerce marketing

How To Sell Art Online – The Complete Guide for 2020

Ecommerce Platforms

According to statistics, the online art market grew 9.8% in 2018. This means that now is the best time to start selling your art online. However, if you want to be successful, it definitely pays off spending some time learning how to sell art online. While selling your art online is not difficult, there are a number of steps involved.

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Why Ecommerce Brands Need Customer Lifecycle Automation

Zaius

This guest post was written by John Gallagher at Vektor Strategies & Marketing. John joined the Vektor Strategies & Marketing team, looking to leverage his English writing background in a full-time digital role. His content expertise helps clients scale both organic and paid traffic acquisition through online advertisement strategies and on-page content management.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

8 eCommerce PPC Tips To Increase Your Ad Conversion

Groove

Getting caught up in the complexities of paid ads can be frustrating and time consuming. That's why our team is here to help. From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. 8 eCommerce PPC Tips. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. Show ads at the right time. Select long-tail keywords. Build a negative keyword list.

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Findologic introduces AI-powered virtual shopping assistant, Lisa

Retail Technology Review

Findologic, the search and navigation platform, has announced the launch of Lisa, an AI-based virtual shopping assistant, which uses intent signals and discovery to power improved on-site search to enhance customer experience and drive conversions. Internet Retailing Retail Supply Chain Data Capture

Win shoppers back with the right data strategy

retaildive

At every step in the journey, get a deeper understanding of how data powers your business and the ability to better connect with consumers

How Customer Feedback Can Improve Your Ecommerce Business

BigCommerce

Do you know what the last customer who bought something from your ecommerce store thought about the product they received? … Ecommerce Marketing customer retention

Shopify Capital Review 2020: Everything You Need to Know About Shopify Capital

Ecommerce Platforms

Shopify is widely renowned as one of the most popular eCommerce store builders in the world. With this website-building service, you can create a lucrative presence online, complete with everything you need to generate amazing cash flow. Shopify users benefit from access to everything from amazing shipping and handling support, advanced checkout systems, and endless plugins to boost store performance.

The Value of Owning Your Channels

Zaius

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. At face value, it’s an investment well-worth the effort: 43% of consumers say they research products online via social networks and 27% discover brands and products via ads on social for discovery.

eCommerce Site Designs That Drive Conversion

Groove

You stumble into an elevator on a Monday morning with a much-needed cup of coffee in one hand and an umbrella and briefcase in the other hand. You mutter a grumbled greeting to your riding partner. Looking up, you realize your partner is none other than your idol. Do you tell them how much you love their work? Do you introduce yourself? Ask for an autograph? Too late. Your eight-second ride is up, your idol exits the elevator and you are left in the dust.

ClearSale unveils updated Shopify app to give e-commerce merchants effective fraud protection

Retail Technology Review

International fraud protection solutions provider, ClearSale, has announced updates to its integration with Shopify, now as a public app. Internet Retailing EpoS Surveillance and Security

Sephora launches on Instagram checkout with over 80 brands

retaildive

The partnership demonstrates the growing importance of social commerce, especially as companies attempt to reach young consumers

The Inside Scoop on Ecommerce Reviews: Why They Matter and How to Make the Most of Them

BigCommerce

When you go to make an online purchase, what’s the first thing you do? In an ecommerce-driven world where customers… Ecommerce Marketing ecommerce marketing