February, 2023

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Depix Review: The New Creative Image Editor On The Block

Ecommerce Platforms

You don't need us to tell you that well-presented photos significantly elevate our social media presence, blogs, and websites. After all, our brains register images faster than words.

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446: AI, Massive Job Cuts, The Recession And How To Protect Yourself

My Wife Quit Her Job

In this episode, I discuss my thoughts on AI, the big layoffs in the tech industry and the recession. I’ll also reveal an important project that I’ve been working on that could change your life and your way of thinking. Enjoy!

Books 270
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How I built my own Stock Watchlist Dashboard in Tableau via Google Sheets

Canonicalized

Are you into investing? Or maybe curious about how a part of the stock market is doing? An interactive stock dashboard might be the ideal project for you. Tableau is a data visualization software that allows you to make interactive charts, graphs, and dashboards using data from all kinds of sources.It

Marketing 172
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2022 Breaches And Fines Offer Lessons To Security Leaders

Forrester eCommerce

2022 didn’t let up on the security incidents – according to Forrester’s 2022 Security Technographics Survey, 74% of security decision makers experienced at least one data breach at their firm in the previous twelve months.

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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

Join DeAnna McIntosh, Retail Growth Strategist, for this idea-sparking session on how to multiply and diversify your revenue (and impact) with zero ad spend, how to create disruption in your industry, and how to reimagine and innovate the retail business model.

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With a Two-Year Revenue Growth of 116%, SheerID Ranks No. 128 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies

SheerID

With a Two-Year Revenue Growth of 116%, SheerID Ranks No. 128 on Inc. Magazine’s List of the Pacific Region’s Fastest-Growing Private Companies 2023 Q1 Audience All Press Release

Magazine 147
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Global Marketing Strategies for SaaS and Software

FastSpring

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services.

Marketing 147

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444: The One Mindset Hack That Guarantees Success With Michael Hyatt

My Wife Quit Her Job

Today, I have a very special guest on the show, Michael Hyatt. Michael has scaled multiple companies over the years, including a $250M publishing company with 700+ employees.

Books 246
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Don’t Let Your Customer Slip Away: Trips & Tricks for Identifying and Retaining At-Risk Customers

Omniconvert

In today's blog post, we'll explore the world of at-risk customers and what you can do to win them back and reduce customer churn in the long run.

Customer 147
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The Future Of Banking Requires Tech-Driven Innovation

Forrester eCommerce

Over three quarters of banks are increasing their spending on emerging technologies, creating the potential for hype and fear of missing out. Forrester identified nine emerging technologies that should be on the list of every bank, either now or later.

Banking 370
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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

Brands have long recognized the power of celebrities to influence the buying decisions of consumers.

Channel 142
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Super Bowl LVII: Which brands scored touchdowns & who was left on the bench?

Profitero

113 million people tuned in to watch the Kansas City Chiefs win the 2023 Super Bowl (source: Nielsen), the third largest viewership in the program’s history. But at Profitero, we know the real all-stars didn’t step foot into State Farm Stadium.

Games 139
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Best AI Copywriting Software for 2023

Ecommerce Platforms

With the emergence of artificial intelligence and AI copywriting software, developing content for various use cases has become a walk in the park. At least, that is where it looks like we are headed as AI rapidly improves.

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443: The Single Most Impactful Thing I Did To Grow My Businesses With Steve Chou

My Wife Quit Her Job

In this episode, I share with you the one, single most impactful thing that I did that allowed my online store to hit seven figures, my blog to grow to over a million dollars per year, and my YouTube channel to make over $300,000 per year.

Books 234
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Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Omniconvert

Are you ignoring the voice of your customers? Learn how to tap into customer sentiment and use it to improve your products, services, and overall customer experience. The post Your Customers are talking. Are you listening? The Importance of Customer Sentiment Analysis.

Customer 148
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The Ultimate Small Business E-Commerce Fulfillment Guide & Checklist

From building a carrier strategy to addressing the inevitable returns rush, Shippo’s "How to Prep for Peak Season Shipping" covers everything you need to implement the right fulfillment plan for your e-commerce business this season.

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Drive Growth With Digital Accessibility: Best Practices From Three Retailers

Forrester eCommerce

With a turbulent and unprecedented current economy, most retailers are trying to shore up revenue wherever they can. One way to do this is through making your company’s websites and mobile apps more accessible. Annually, the disability community has a disposable income of $1.9

Retail 370
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What You Need to Know About Price Anchoring

Wiser

Picture this: you’re scrolling on your phone, and you come across an ad for a pair of headphones that says, “Was $100, now only $75!” ” Sounds like a pretty good deal, right? Well, that’s a price anchoring strategy.

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23 Black-Owned Businesses to Support in 2023

Smile.io

If you’re wondering how to be an ally for the Black community this February, shopping from Black-owned businesses is a great place to start.

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Big Cartel Review (2023): All the Pros and Cons

Ecommerce Platforms

Choosing the right ecommerce store building solution can be quite the challenge for any business owner. You want something that’s going to be strong enough to deliver all the features you need, but you also need to be mindful of budget.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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How To Sell On Walmart: Tips For Selling On Walmart Marketplace

My Wife Quit Her Job

Walmart Marketplace doesn't accept all seller requests. They have a strict application process and allow only certain sellers on their platform. In this Walmart Marketplace guide, I'll show you how to successfully apply and list your products.

SEO 216
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Active Customers Email Flows: a Neglected Opportunity

Omniconvert

How to unlock the value of your most neglected customer segment and turn Active Customers into a steady revenue stream. The post Active Customers Email Flows: a Neglected Opportunity appeared first on Omniconvert Ecommerce Growth Blog

Customer 148
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Align Around Your Customers To Power Growth In Today’s Economic Climate

Forrester eCommerce

Outdated, short-term growth strategies that focus on extracting value from customers will fail. To succeed, companies must build, run, and continually optimize a customer-obsessed growth engine.

Customer 366
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Rebates vs Discounts: What’s the Difference?

Wiser

The prices you set can affect the number of sales you get, your profits, and even your brand perception. That’s why it’s so important to make the right pricing decisions for your business. Two popular choices when forming your pricing strategies are rebates and discounts.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.

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2023 Consumer Research Unpacks Global Shopper Insights | Salsify

Salsify

Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S. Ecommerce Strategy Innovation and Trends

Consumer 122
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Bright Data Review: What You Need to Know

Ecommerce Platforms

If you've never heard of Bright Data or want to know more about what this service does, this Bright Data review is the place to be. In a nutshell, Bright Data is an industry-leading data collection and proxy service.

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The RealReal Cuts 230 Jobs in Streamlining Effort Aimed at Reaching Profitability

Retail TouchPoints

The RealReal will cut operating costs through layoffs and store closures, with plans to eliminate 230 positions, or 7% of its workforce, according to a filing with the Securities and Exchange Commission.

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How to Use Exit Detect Technology to Reduce Cart Abandonment

UpSellIt

When it comes to conversion optimization and combating cart abandonment, time is money. If you interact with your shoppers too late, you lose the sale. But if you interact with them too soon, you’re just interrupting the shopper journey and causing frustration.

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The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

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Welcome Audrey Chee-Read, Forrester’s Principal Analyst Covering Consumer Behavior

Forrester eCommerce

Understanding consumer behavior is the underpinning of effective B2C marketing strategies. Some of the best CMOs aren’t only culture-reflectors but culture-makers — both in the brand stories they tell and the brand experiences they create.

Consumer 364
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Why Customers Make Impulse Buys & What It Could Mean for Your Business

Wiser

How many times have you walked into a store with a list and left with a cart full of last-minute purchases? We’ve all done it.

Customer 102
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Why Consumers Are Shopping on Mobile Phones Inside Stores | Salsify

Salsify

It’s never been more important to highlight product quality online. With digital experiences becoming a major deciding factor — even for in-store shoppers — customer loyalty is tied to how well a brand presents itself online through a variety of touch points. Ecommerce Strategy Innovation and Trend

Mobile 115
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Inbound Marketing for Ecommerce – Complete Guide

Ecommerce Platforms

Do you run an ecommerce business? The odds are you’re spending a lot of money on paid advertising. Large established brands spend a significant portion of their budget on ads and if you run a store that just started out, you have to spend even more.

Marketing 118
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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.