Omnisend

APRIL 15, 2021

Reading Time: 6 minutes. Many things have changed over the past year, including how we shop. This includes how customers view and store owners use loyalty programs. Many brick-and-mortar stores have had to digitize their loyalty programs as more and more shoppers have switched to online shopping. Loyalty and rewards programs have become one of the trending add-ons for online stores looking to increase their number of new customers.

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Omnichannel Shipping Costs Social Media Reference 78

Omnisend

APRIL 15, 2021

Reading Time: 11 minutes. The best brands are built on a strong foundation of customer trust and mutually beneficial engagement. A prime way of reaching this crossroad is with customer engagement marketing and customer engagement strategies. Customer engagement can come in many forms, from contests on social media to openly addressing customer feedback.

Live Chat 78

Live Chat Customer Marketing Social Media 78

Forrester eCommerce

APRIL 14, 2021

The future fit challenge applies today, not just tomorrow CIOs and technology leaders have a core objective to develop and improve the technology foundations and innovation their firms need to win, serve, and retain customers. They must also enable their employees with the capabilities to achieve this customer obsession in an efficient and effective way. […].

Technology 461

Technology Improvements Customer Information 461

Groove

APRIL 14, 2021

When trying to improving your eCommerce SEO strategy, have you ever though to yourself what is domain authority? In this blog, we cover what it is and what businesses can do to improve their domain authority. What Is Domain Authority? Domain authority is a concept developed by Moz that predicts how likely a website is to rank on search engine results pages (SERPs).

Improvements 370

Improvements SEO Information Other 370

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Retail TouchPoints

APRIL 12, 2021

A 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, batting cages and golf hitting bays — these are just a handful of the features adding excitement to the new experiential retail concept — House of Sport from DICK’S Sporting Goods. The first-ever DICK’S House of Sport opened its doors on April 9 in the Rochester suburb of Victor, N.Y.

Sporting Goods 325

Sporting Goods Outdoor Retail Apparel 325

Kissmetrics

APRIL 14, 2021

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

Social Media 318

Social Media Payments Payment Services Document 318

My Wife Quit Her Job

APRIL 11, 2021

Every since my daughter officially turned 13, I’ve been teaching her how to make money as a teen:) But I don’t want her to work at the mall or get a retail job. Instead, I want her to start a business to avoid trading time for money. Here’s my short list of business ideas for teens! First off, I don’t have anything against working in retail and doing odd jobs for money.

Retail 194

Retail Blog 194

Retail TouchPoints

APRIL 12, 2021

The low-code application development wave is absorbing more retailers — and rightfully so. Retailers face an ever-escalating need for customized and differentiated applications that can push innovation and keep customers engaged. Actually developing them, as retailers are well aware, usually requires significant time and a technical team that’s hard (read: expensive and slow) to come by.

Payment Services 306

Payment Services Retail Mobile Customer Experience 306

Kissmetrics

APRIL 14, 2021

Launching a new Google Ads search campaign is an exhilarating process. Excitement, anxiety, fear, and hope are emotions that come to mind when I’m about to click the Enable button on a new campaign. If you are just getting started, you might be afraid of messing it up. I get it. The steps I’ll walk you through will ensure you’re depositing more money into your own bank account, rather than just funding Google’s empire.

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X-cart Recommendation Customer Other 307

Forrester eCommerce

APRIL 12, 2021

How long does your organization retain customer, employee, and sensitive corporate data, and how do you go about disposing of it? In the absence of explicit regulatory mandates, when and how to delete different types of records and personal data can become a tug-of-war between line of business, legal, and security teams. There are consequences of improper deletion and disposal, as well as excessive retention.

Telecommunications 449

Telecommunications Customer Customer Data 449

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Ecommerce Platforms

APRIL 13, 2021

Every time you ship a product the packaging either gets thrown in the landfill or recycling bin. This means that your business creates waste on a regular basis, and it's even possible that those recyclable materials don't end up getting recycled or reused. Luckily, switching to sustainable packaging could lead to advantages for both you and your customers, not to mention a strong environmental impact.

Shipping Costs 211

Shipping Costs Shipping Shipping Products Supplies 211

Retail TouchPoints

APRIL 16, 2021

Swarovski will opened its latest “Instant Wonder” store in New York City’s Rockefeller Center on April 17, continuing its rollout of the new concept designed to reflect the brand’s evolved direction and visual identity. The New York location, which joins Insta-worthy locations in Paris and Milan, is part of 28 Instant Wonder stores scheduled to open in key markets across the globe.

Jewelry 299

Jewelry Technology Marketing Retail 299

Kissmetrics

APRIL 13, 2021

Influencers are everywhere. There are roughly 37 million influencers on Instagram, and around 1.5 million of them work on YouTube. Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. Sounds great, right? There’s just one problem. It’s really hard to actually find a great influencer to grow your business.

Social Media 276

Social Media Subscription Marketing Consumer 276

Forrester eCommerce

APRIL 14, 2021

The US Bureau of Labor Statistics on March 31 released its 2020 Occupational Employment Survey. We use this data for our estimates and forecast of US business and government spending on tech staff, utilizing both the data on tech jobs by industry and on average annual salaries for different tech positions. But the OES survey […].

Information 384

Information Technology Customer 384

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

My Wife Quit Her Job

APRIL 14, 2021

Today I’m thrilled to have Aaron Rubin on the show. Aaron is the shipping expert on the Ecommerce Fuel forums. He runs his own 3PL or 3rd Party Logistics firm and warehouse software company called ShipHero. And he built a 7 figure online store at 19 years of age. In this episode, we do a deep dive into Aaron’s experiences with eCommerce along with every question that I could think of related to using 3PL to handle inventory for your shop.

Management 156

Management Shipping eCommerce 156

Retail TouchPoints

APRIL 12, 2021

Foot Locker will offer in-store shoppers a more flexible and convenient checkout experience with the deployment of new technology across its 2,000+ U.S. stores. The specialty athletic retailer has partnered with FreedomPay to deploy its Next Level Commerce platform across its domestic store network, giving customers the option to pay via contactless payment methods and digital wallets including PayPal/Venmo. “We are always looking for ways to create a more seamless customer experience,R

Payment Services 299

Payment Services PayPal Customer Experience Operations 299

Kissmetrics

APRIL 13, 2021

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. What Is Video on Demand (VOD)? Video on demand means exactly what it sounds like: videos that are available at the viewer’s convenience.

Subscription 274

Subscription Mobile Channel Reference 274

Forrester eCommerce

APRIL 14, 2021

Interest rates are low. The Fed is dovish. Strong balance sheets exist across the titans of tech. What does it all mean? Well, you are seeing the open salvos in an arms race in industry-focused tech as this combination of financial factors make the technology market prime for consolidation. A shining example is Microsoft’s announcement of its intention to acquire Nuance Communications for $19.7 billion in an all-cash transaction.

Technology 361

Technology Marketing B2B Customer 361

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

UpSellIt

APRIL 14, 2021

Are you wondering how you can win over shoppers with tight purse strings? You’re not alone! Price sensitivity is a complex phenomenon that varies from person to person and is influenced by a variety of factors. Luckily, there are some excellent strategies that you can employ to convert price sensitive shoppers. Let’s take a closer look at what price sensitivity is and which strategies are right for you.

Shipping Costs 172

Shipping Costs Comparison Shopping Payment Services Shipping 172

Retail TouchPoints

APRIL 16, 2021

Lamps Plus has promoted COO Clark Linstone to the role of President, effective immediately. In his new position, Linstone will maintain the responsibilities of COO while overseeing all business operations, stores and distribution center operations. He will continue to report to Founder and CEO Dennis Swanson. Linstone has been with Lamps Plus for more than 30 years.

Operations 296

Operations Management Retail 296

Kissmetrics

APRIL 16, 2021

With over 55 million listeners , Amazon Music is one of the leading music streaming platforms out there. Wouldn’t it be great if you could find a way to reach these subscribers and share your products with them. Well, you can, and it’s all thanks to Amazon audio ads. Through Amazon’s free, ad-supported tier, you can create short, engaging audio ads to reach a whole new audience base.

Subscription 270

Subscription Marketing Arts Other 270

Forrester eCommerce

APRIL 15, 2021

When Dell Technologies completed it acquisition of EMC in 2016, it gained a sweetheart of an asset: VMware. More precisely, it gained 80% of VMware, making the software dynamo a mostly autonomous company in the Dell Technologies family of companies. Dell Technologies just announced the expected spin-out of that 80% ownership, making VMware a fully […].

Customer 334

Customer Technology Information Management 334

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

SellBrite

APRIL 13, 2021

Most people think of Twitter as a dumpster fire of strong, opinionated content—not a library of knowledge. But for ecommerce sellers, the platform is incredibly valuable for learning how to build and grow an online store. Finding people to follow isn’t that hard. But filtering through the noise and finding ecommerce content that both come from reputable sources and provides quality information can be a little trickier.

eCommerce 156

eCommerce Shopify Merchant Services Social Media 156

Retail TouchPoints

APRIL 15, 2021

As COVID-19 vaccine rollouts continued and government checks generated more spending power, retail sales rose 17.7% YoY and 7.4% from February 2021 in March 2021 according to data from the National Retail Federation (NRF). The Census Bureau’s outlook was even rosier, with estimates putting monthly retail sales 27.7% higher YoY and 6.7% over the previous month.

Home Furnishings 290

Home Furnishings Sporting Goods Retail Electronics 290

Kissmetrics

APRIL 16, 2021

Pages on the internet don’t last forever. Some disappear overnight without warning. Other times, servers go down, or maybe you’re simply curious what your website or someone else’s looked like ten years ago. So how do you re-access this information? You need a web cache viewer. It’s a tool that helps you recover backups or snapshots of websites.

SEO 268

SEO Information Download Travel 268

Forrester eCommerce

APRIL 16, 2021

Customer advocacy content has high demand and impact, but B2B organizations need a more intentional, aligned approach to its planning, creation, and use.

Customer 361

Customer B2B 361

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Inflow Insights

APRIL 13, 2021

When you’re in Facebook marketing, the last thing you want is to invoke the wrath of the Zuckerberg machine. Unfortunately, when you’re advertising for a health and wellness company, avoiding that is often easier said than done. We could debate all day the effectiveness of Facebook advertising regulations across other verticals, but there’s no doubt that health and wellness products are on a tight leash.

Supplies 153

Supplies Social Media Reference Consumer 153

Retail TouchPoints

APRIL 15, 2021

Both Target and Walmart have announced new investments in last mile delivery technologies, highlighting the growing importance of fulfillment in the post-COVID environment. Target is testing out a new localized delivery system via a pair-up of its new sortation center in Minnesota and its Shipt delivery service that it hopes will speed up delivery times.

Shipping Costs 285

Shipping Costs Fulfillment Shipping Technology 285

Kissmetrics

APRIL 12, 2021

HelloFresh, Fabletics, Dollar Shave Club. What do these wildly different companies all have in common? They offer some of the best-known subscription boxes around, reflecting an increasingly popular (and potentially lucrative) business model. The premise is simple. For a monthly fee, consumers receive a box filled with goodies ranging from sample-size toiletries to leisurewear.

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Subscription Shipping Costs Payment Services Payments 265

Forrester eCommerce

APRIL 13, 2021

Learn the key design principles to making your IT operating models more adaptive.

Operations 477

Operations Customer 477

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer