My Wife Quit Her Job

OCTOBER 2, 2018

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs. Now this trend is especially prevalent because 99% of online store owners do not have a programming background nor do they bother trying to learn the basics of how web technologies work. As a result, whenever they need or want a certain feature for their shopping cart, they do what any normal person would do… They do a search on Google, lo

Shopping Carts 213

Shopping Carts Blog Technology eCommerce 213

BigCommerce

OCTOBER 3, 2018

On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever.

Marketing 404

Marketing eCommerce 404

RTP blog

OCTOBER 3, 2018

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge. Industry experts believe retailers will need to deepen their understanding and develop their capabilities in six key areas within e-Commerce: AI/Machine Learning , Personalization and Customer Engagement , Next-Generation Technologies , Global Commerce , Omnichannel and the Last Mile.

eCommerce 150

eCommerce Multi-channel Channel Subscription 150

Forrester eCommerce

OCTOBER 5, 2018

I received a text message the other day that looked a lot like what I might get from my bank if I triggered some anti fraud check. The timing was impeccable, I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got […].

Banking 397

Banking Other Mobile Management 397

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Optimizely

OCTOBER 2, 2018

You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick). But the fact is, repeat purchase rate is incredibly important to your ecommerce business. From more loyal customers to higher average order values , there’s a reason we talk about this subject so frequently.

Customer Loyalty 344

Customer Loyalty Games eCommerce Recommendation 344

BigCommerce

OCTOBER 5, 2018

Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018…

eCommerce Marketing 366

eCommerce Marketing Marketing eCommerce Channel 366

Forrester eCommerce

OCTOBER 4, 2018

You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the Internet or mobile — the change won’t be the result of consumers embracing a shiny new object or buying into a […].

Mobile 369

Mobile Consumer 369

Optimizely

OCTOBER 4, 2018

What goes together better than peanut butter and jelly? No, it’s not another food combo — it’s Zaius and Shopify Plus! Now that Zaius is an official Shopify Plus partner , the mix of the two is even sweeter than before. While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations.

Shopify 186

Shopify Merchant Services B2C Demo 186

RTP blog

OCTOBER 5, 2018

By Derek Jones, Deputy Activity-based scheduling (ABS) refers to crafting a schedule that considers shifts and tasks necessary for execution. For example, if a retail associate is scheduled to work from 9 a.m. to 3 p.m., their full shift would be broken down into hourly increments to boost productivity. This may include a range of different positions like stockroom, guest experience, shelving, register and so on.

Management 150

Management Gifts Reference Operations 150

Bootstrapping Ecommerce

OCTOBER 2, 2018

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce.

eCommerce 167

eCommerce Conversion Optimization 167

Advertisement

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Forrester eCommerce

OCTOBER 4, 2018

The extensive industry activity and commotion about digital transformation — mobile, IoT, machine learning, cloud, APIs, microservices, and on and on — is all well and good, but while everyone is happily going along with the next new and way cool digital thing, most are making a big mistake. Digital is great — and necessary — […].

Mobile 351

Mobile 351

Ecommerce Platforms

OCTOBER 1, 2018

One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language the current user wants. In addition, multilingual websites often have options for accepting multiple currencies at checkout.

Shopify 152

Shopify eCommerce Platforms Web Design Definition 152

RTP blog

OCTOBER 1, 2018

By Seth Redmore, Lexalytics The old saying “retail is detail” has never been more true. From what’s in stock to the size of the customer service desk, data science rules the decision-making process. While machine learning has been the darling of large chains for years, increasing accessibility, ROI and AI hype are encouraging uptake among mid-sized chains looking to maximize operational efficiency alongside delivering superior customer service.

Shipping Costs 150

Shipping Costs Retail Fulfillment Customer Experience 150

GetElastic

OCTOBER 4, 2018

Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy” Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.

B2B 162

B2B Workshop Electronics B2C 162

Advertisement

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Forrester eCommerce

OCTOBER 2, 2018

Forrester readers sometimes ask me if machine learning can really have any relevance to retail. We start by discussing their current approach to demand management. How do they determine the assortment nd depth and breadth for each store cluster or even for each store?

Retail 345

Retail Management 345

Inflow Insights

OCTOBER 2, 2018

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff? To help you with this decision, we looked at data from Glassdoor to see what salaries are being offered today for eCommerce SEO or SEM professionals. We also took a deeper look into current job listings for SEO and SEM marketing positions so you can better understand what skills you’re getting if you decide to hire an

SEO 157

SEO eCommerce Marketing Management 157

My Wife Quit Her Job

OCTOBER 3, 2018

Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability. In this episode, we discuss some of the awesome features Klaviyo just released but the best part are the nuggets that Jake provides on how to improve your email deliverability.

Improvements 120

Improvements Definition Books eCommerce 120

TradeGecko

OCTOBER 4, 2018

When you drop by your local Walmart, you are witnessing one of history’s greatest logistical and operational triumphs. According to Supply Chain Digest , this global retail giant operates more than 11,700 stores under 59 company names, with 2.3 million employees in 28 countries around the world while managing an average of $32 billion in inventory.

Supplies 133

Supplies Management Operations Retail 133

Advertisement

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Forrester eCommerce

OCTOBER 4, 2018

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions. But for vendors, mastering AI technology alone isn’t enough to get to the top. […].

Marketing 323

Marketing Technology B2C 323

A Better Lemonade Stand

OCTOBER 1, 2018

55 of the top online business tools and ecommerce resources for building an automated, online, outsourced, turbocharged ecommerce business. The post The Ultimate Ecommerce Business Toolbox appeared first on A Better Lemonade Stand.

eCommerce 134

eCommerce 134

Retail Technology Review

OCTOBER 1, 2018

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery.

Events 116

Events Operations Internet Retail Supplies 116

Fastr

OCTOBER 4, 2018

So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach […]. The post GDPR Update: Where Are We Now & What Should You Expect? appeared first on Zmags.

eCommerce 100

eCommerce 100

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

Forrester eCommerce

OCTOBER 1, 2018

Nary a day goes by without someone talking about their efforts to build a platform. We cannot argue, platforms can contribute massive value to customers, the ecosystem, and the company that creates the platform. More so, as a consumer, I rely on platforms for so much of my working life that I often don’t even […].

Consumer 311

Consumer Customer Information Customer Experience 311

A Better Lemonade Stand

OCTOBER 5, 2018

A comprehensive step by step guide on how to get more followers on Instagram using smart and little known advanced marketing tactics. The post Instagram Exposed: Advanced Instagram Marketing Tactics to Get a Ton of Followers appeared first on A Better Lemonade Stand.

Marketing 122

Marketing Conversion Optimization Social Media 122

Omniconvert

OCTOBER 2, 2018

Before You Start Spending (More) Money on Paid Campaigns TL;DR: It’s expensive to waste money on advertising to the wrong people. That’s why you need to find out who your best customers are and why they buy from you. Unfortunately, Google Analytics only shows you tons of data and not many deep insights into […]. The post How to Really Understand Your Buyer Persona appeared first on eCommerce Growth Marketing Blog.

Blog 113

Blog eCommerce Customer Marketing 113

Fastr

OCTOBER 3, 2018

Just for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […]. The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags.

eCommerce 100

eCommerce 100

Advertisement

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

Forrester eCommerce

OCTOBER 3, 2018

You’ve been sold on the value of data and analytics: If you embed data and analytics across your business, you will make better decisions to grow customer lifetime value, increase operational efficiencies, and differentiate from the competition. It just makes sense. But have you been able to actually do it, at scale, across your organization?

Operations 305

Operations Customer 305

Retail Technology Review

OCTOBER 1, 2018

Dzinga has announced its new communications platform for business which supports communications between businesses and their customers across web, phone, mobile and social media.

Social Media 104

Social Media Mobile Customer Internet Retail 104

Wiser

OCTOBER 2, 2018

Which Black Friday marketing ideas drive the most sales? There are quite a few out there: gift guides, free products, longer sales periods, and many more. However, one marketing tactic has stood the test of time, and for good reason: the promotion. . Shoppers won’t know your excellent sales if you don’t promote them. Promotions are one of the best ways to communicate your discounts, sales periods, and other crucial information to your target audience.

Consumer Electronics 103

Consumer Electronics Multi-channel Electronics Social Media 103

Fastr

OCTOBER 1, 2018

Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […]. The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags.

eCommerce 100

eCommerce 100

Advertisement

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer