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My Wife Quit Her Job

Over the last decade of running this blog and teaching my online store course, I’ve noticed a disturbing trend among many ecommerce entrepreneurs.

The Ultimate Instagram Marketing Guide for Ecommerce Stores


On 9 April 2012, the lives of Kevin Systrom and Mike Krieger were about to change forever. That day is… Branding Strategies

What Will Be The Top E-Commerce Trends In 2019?

Retail TouchPoints

It’s no secret to anyone following retail that e-Commerce is evolving rapidly (along with the store experience), particularly as the channels continue to converge.

Live and Die by Your Repeat Purchase Rate


You might’ve read the title to this post and thought, “Wow guys, don’t you think a statement like this is a bit much?”. Ok, we’re perhaps being a tad overdramatic (not to mention giving Liam Neeson ideas for the title of his next action flick).

Ask A Flowchart: What Should I Name My Marketing AI?

Forrester eCommerce

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions.

Email Automation: Pro Tips for Ecommerce Marketers to Win Big


Email marketing continues to reign as the highest performing marketing channel for return on investment (ROI), according to the 2018… Email Marketing

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Zaius is Now an Official Shopify Plus Partner


What goes together better than peanut butter and jelly? No, it’s not another food combo — it’s Zaius and Shopify Plus! Now that Zaius is an official Shopify Plus partner , the mix of the two is even sweeter than before.

New Tech Spotlight: Health Tech Puts Wellness In The Hands Of The Customer

Forrester eCommerce

Picture the following: You wake up from a fitful night of sleep feeling under the weather. From your sickbed, a voice assistant gathers your symptoms, accesses your patient history and orders a prescription for you.

Spooky Season: The Ecommerce Holiday to Watch


Just for good measure, it’s October 3rd also known as the Mean Girls national holiday. Happy Birthday, Aaron Samuels. You are a […]. The post Spooky Season: The Ecommerce Holiday to Watch appeared first on Zmags. Ecommerce Best Practices

You Can’t Spell Retail Without AI: How To Optimize Your Chain Retail Store Design With Data Science

Retail TouchPoints

By Seth Redmore, Lexalytics The old saying “retail is detail” has never been more true. From what’s in stock to the size of the customer service desk, data science rules the decision-making process.

Shopify Goes Multilingual: What To Expect and How it Helps Your Store

Ecommerce Platforms

One of the easiest ways to expand your store's reach around the globe is by incorporating a multilingual interface. This means that a website that's usually shown in, say, English, could be instantly translated to German, Italian, or whatever language the current user wants.

How I Almost Got Phished And Why Training Isn’t Enough

Forrester eCommerce

I received a text message the other day that looked a lot like what I might get from my bank if I triggered some anti fraud check. The timing was impeccable, I had just used the card to pay for takeout and had walked out to my motorcycle to head home. When I initially got […]. mobile security passwords payments personal identity & data management security & risk zero trust Phishing security and risk security training

Five Creative Word of Mouth Strategies To Get You Noticed


Everyone knows how important word of mouth is for a business. Besides hearing the same thing over and over about how to implement […]. The post Five Creative Word of Mouth Strategies To Get You Noticed appeared first on Zmags.

228: Improving Email Deliverability And Powerful New Klaviyo Features With Jake Cohen

My Wife Quit Her Job

Recently, I attended Klaviyo’s first ever email marketing conference in Boston and while I was there, I recorded a bunch of podcasts. Today’s episode is with Jake Cohen who is the director product at Klaviyo and an expert on email deliverability.

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done


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Do You Need Help With Your Innovation Approach?

Forrester eCommerce

Businesses turn to innovation consulting services vendors to strengthen their own innovation capabilities. These businesses want to strengthen their own competencies to drive sustainable innovation over the longer term


GDPR Update: Where Are We Now & What Should You Expect?


So, what happens now? Since May 25th, GDPR has been enacted in Europe. Meaning some brands will have lost quite a significant reach […]. The post GDPR Update: Where Are We Now & What Should You Expect? appeared first on Zmags. Ecommerce Best Practices ecommerce news user experience

Must-follow Best Practices for Content Collaboration in Ecommerce

Ecommerce Platforms

Your ecommerce store requires a wide range of tasks and people to complete the tasks. As your online store grows, you start to realize the need for marketing people, customer support reps, and designers.

Zooming-in and sliding on a time-series in Tableau


… all while keeping the overall trend in the view. To put it simply, this is what we want to achieve: The chart shows the average price of an avocado in the US by week (data source). The line at the top shows the same data as below, only “zoomed” to a predefined period.


What makes a superstar security leader?

Forrester eCommerce

I’m so excited about my latest contribution to our research on “How To Become A Superstar Security Leader” (led by my fabulous colleagues Claire O’Malley and Chris McClean). I often get asked by clients and colleagues I speak to: “what does a modern day CISO look like?

Research: How Much Does It Cost to Hire an eCommerce SEO or SEM Professional?

Inflow Insights

If you want to improve SEO or SEM results for your eCommerce site, should you hire a marketing agency to help you? Or should you add an in-house SEO or SEM employee to your staff?

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Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales

Bootstrapping Ecommerce

Developing an Instagram strategy that supports your ecommerce site can be a task but we’ve broken it down into 3 steps for your business to implement. The post Ecommerce Instagram Strategy: 3 Ways to Use Instagram to Boost Ecommerce Sales appeared first on Bootstrapping Ecommerce. Getting Traffic Conversion Optimization Strategy & Analytics

W3bstore Review: Ecommerce Platform For Omnichannel Stores

Ecommerce Platforms

This W3bstore review assesses not only its omnichannel capabilities but also other it’s ecommerce features that would be critical to online stores. It does not access it’s POS (point of sale) or multi-store back office.

The Day Of The Machine Is Here: Are We Human Enough To Seize It?

Forrester eCommerce

You’re an executive, an employer, or maybe an up-and-comer in your organization, but either way, you have surveyed the moment and you know that big things are poised to happen. Unlike the big things of the past — the Internet or mobile — the change won’t be the result of consumers embracing a shiny new object or buying into a […]. automation digital disruption robotics promoted

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A Blog Isn’t a Blog, It’s a Business


I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”.

Blog 161

Getting Better Quality Reviews

Rishi Rawat

Let’s look at these 2 reviews: A: Generic and just adds cognitive load: B: Specifically addresses shopper concern about mattress delivery to buildings (Narrative Control): Which one do you like better?

Three Creative Ways to Sell without Incentives


Spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines; however, promotions can sometimes harm companies with smaller profit margins.

Flipkart To Cross $1 Billion In Sales During This Year’s Big Billion Days

Forrester eCommerce

On October 6, 2014, Flipkart launched “Big Billion Day,” which falls during the festive season in India that accounts for 40% of key Indian brands’ total annual sales.

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Gee, I thought you were in the mattress business?

Steve Dennis

In my current keynote , I make the observation that many retailers have gotten themselves into trouble watching the last decade or so happen to them. Primarily for this reason, No.

Leaders in Logistics: Post & Parcel Europe 2019

Retail Technology Review

Comprising two forums, the Innovation in Operations day and the two-day Post & Parcel Europe Summit, this event offers the actionable insight you need to survive in the evolving world of delivery. Exhibitions and Events Internet Retailing Retail Supply Chain