Sat.Jan 06, 2024 - Fri.Jan 12, 2024

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How Are Shoppers Using Ecommerce AI Tools? | Salsify

Salsify

Check out how shoppers are using ecommerce AI tools both intentionally and inadvertently during the buying journey and how they can boost brands’ success.

eCommerce 140
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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for y

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7 retail trends to watch in 2024

RetailDive

From economic pressures weighing on consumers to relocating stores away from malls, here’s what’s on retailers’ minds heading into the new year.

Retail 134
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The Ultimate Guide to Selling Digital Products on Amazon: Strategies for Success

Algopix

In the dynamic landscape of e-commerce, Amazon stands as the preeminent platform for sellers aspiring to reach a global audience. The realm of selling digital products on Amazon has witnessed a surge in popularity, offering a plethora of unique opportunities alongside inevitable challenges. This comprehensive guide aims to unravel the intricacies surrounding the process – from navigating Amazon’s expansive digital products landscape to deploying effective marketing strategies, unders

eCommerce 119
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Omnichannel E-Commerce: Drive More Revenue at Less Cost

Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive. To thrive you need to offer the right products to the right customers on the best channels. Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels.

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512: My Predictions For Ecommerce In 2024 | The Good, The Bad And The Ugly

My Wife Quit Her Job

In this episode, I’m going to give you my predictions for ecommerce and small business entrepreneurship in 2024. I’ll dive into what’s next, discuss everything from the shifting landscape of eCommerce jobs to artificial intelligence and what’s going on with China. What You’ll Learn My predictions for 2024 Ho artificial intelligence will affect business The role of China and ecommerce Sponsors SellersSummit.com – The Sellers Summit is the ecommerce conference that I’ve run

eCommerce 271
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Half of consumers will abandon or ‘significantly limit’ social media interactions by 2025: report

RetailDive

The spread of misinformation, toxic user bases and the prevalence of bots is leading to a perceived decline in platforms, according to Gartner.

More Trending

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10 Creative Strategies for Customer Retention in Ecommerce | Salsify

Salsify

Customer acquisition may be the goal of most marketing campaigns, but it's customer retention that really sets a successful brand or retailer apart.

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Stanley Tumblers, Sephora Skincare: Creators Are Turning Tweens Into Adults

Forrester eCommerce

In 2000, the hottest holiday gifts for tweens were Bratz Dolls and the Nintendo Wii. In 2023, they were 64 oz Stanley tumblers and skincare products from Sephora. My, how have the times changed. But why? It’s because of the unique impact of the creator (also known as the influencer).

Gifts 273
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Ecommerce Product Releases: January 10, 2024

Practical eCommerce

This week's rundown includes updates involving loyalty programs, live-selling, generative AI, video players, fraudulent reviews, return shipping, and more. The post Ecommerce Product Releases: January 10, 2024 appeared first on Practical Ecommerce.

eCommerce 109
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Lowe’s Launches New Loyalty Program for DIYers

Retail TouchPoints

Lowe’s has launched a new loyalty program for “DIYers” that will sit alongside its existing MVP loyalty program for home improvement professionals. The new MyLowe’s Rewards program will offer do-it-yourself customers exclusive savings on items they need for their homes and allow them to earn rewards toward future purchases. “Lowe’s has been serving DIY customers for more than 100 years, and now we’re rewarding their longtime loyalty by offering even more value when then they shop wit

Workshop 297
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NEWS: SML RFID Delivers 98% Inventory Accuracy to Gina Tricot

I’m getting in touch with the news that fashion retailer, Gina Trictot, has achieved 98% inventory accuracy thanks to its partnership with SML RFID. Please see the full press release below, including exclusive quotes.

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The 2024 marketing events calendar: Key dates to boost sales and engagement

Omnisend

Reading Time: 15 minutes Some people believe that with so many events and holidays throughout the year, selecting the most relevant ones for subscribers is simply overwhelming.They think the safest bet is to stick to significant marketing days like Black Friday and Cyber Monday. But while the major winter holidays drive sales, limiting campaigns to only these dates misses opportunities.

Events 159
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The EU Data Act Is Now In Force – What It Means For You And Your Organization

Forrester eCommerce

Providers and users of connected products in the EU, or services related to such products, take note: The EU Data Act is now in force. The clock on the transition period started ticking on January 11, 2023, and you need to be prepared.

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Streamlining Price Checks in Your Brick-and-Mortar Store

Wiser

Retail price checks, an essential aspect of retail, involve monitoring and updating the prices of goods within a store. However, with the sheer volume of products and the rapid fluctuations in market trends, this can be an overwhelming task. In the pursuit of competitive pricing and high customer satisfaction, these checks must be accurate, efficient, and consistent across all locations.

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Coachtopia ‘Road to Circularity’ Docuseries Spotlights Sustainability Challenges and Solutions

Retail TouchPoints

Coachtopia , the circular fashion sub-brand of Coach, has launched a new documentary web series designed to educate consumers about the impact of fashion’s growing waste problem and how the budding brand is tackling it head-on. The Road to Circularity , hosted by sustainable fashion advocate and Coachtopia community member Aditi Mayer, brings consumers behind the scenes of the brand.

Fashion 294
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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. Success lies in finding the balance between operational flexibility and creating experiences that keep customers coming back. The future of retail belongs to those who can stay ahead of shifting customer preferences and marketing trends. 🔮 In this session, we’ll dive deep into what it takes to keep customers engaged and your operations nimble, no matt

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Unlocking the Power of Amazon A+ Content for Enhanced Brand Recognition and Sales

Algopix

In the highly competitive landscape of e-commerce, brands are constantly seeking ways to stand out and connect with their target audience. One powerful tool that Amazon provides to sellers is A+ Content, a feature that goes beyond the traditional product listings. This blog post explores the significance of Amazon A+ Content, how it can be harnessed to elevate brand recognition and drive increased sales, and outlines the eligibility criteria and restrictions for creating this enhanced content.

eCommerce 108
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HPE + Juniper Networks Creates A Cisco Doppelganger

Forrester eCommerce

Some news you expect, some you don’t. I’ll be honest — I didn’t expect this and would have bet against the idea if someone told me about it yesterday. HPE is acquiring Juniper Networks. I’ve had a couple days to process it, and during that time, I had an epiphany.

Customer 293
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Oscar Mayer Will Hire Hotdoggers for $35,600 To Drive the Weinermobile

RetailWire

Are you someone who enjoys adventure and wouldn't mind touring the country in one of America's most iconic vehicles? If yes, you might be one of the people Oscar Mayer is seeking.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Here are six social commerce trends you should be aware of to maximize your results and drive growth in the coming year, based on insights from Multichannel Marketing Report 2023 by DataFeedWatch, a comprehensive analysis of the global ecommerce landscape ba

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Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. The right pricing strategy ensures that you capture the true value of your offering, paving the way for sustainable growth and long-term success. Join Igli Laci, Strategic Finance Leader, in this exclusive session where he will explore how a well-crafted pricing approach balances customer perception with business objectives, creating a powerful tool for securing both competitive advantage a

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6 Handy SEO Autocomplete Tools

Practical eCommerce

Autocomplete suggestions are based on search volume and thus helpful for keyword research. The post 6 Handy SEO Autocomplete Tools appeared first on Practical Ecommerce.

SEO 122
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It Is Time You Tell Your Digital Money Story (Financial Institutions)

Forrester eCommerce

Organizations that are advanced in their digital measurement practices track their performance through: digitally-sourced revenues, digitally-impacted costs, digitally-enhanced operations, and digitally-satisfied customers. To help our clients do just that, we’ve created a digital measurement framework and customized it to specific industry sectors.

Banking 273
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Authentic CEO: Buying Forever 21 ‘biggest mistake I made’

RetailDive

Jamie Salter also says Shein makes “a lot more than $30 billion” and hinted that the brand licensing firm could IPO in the next 18 months.

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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

CMOs are working with limited spending power, prompting a critical examination of resource allocation and a quest for cost-effective yet high-impact solutions. Gartner reveals that 71% of CMOs believe they lack sufficient budgets to fully execute on advertising strategies, and GroupM expects U.S. ad spending to increase 5.1% in 2024, lower than India, China, Germany and Brazil.

Retail 281
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4 Best Practices for Ensuring Success in International Markets Ahead of Peak Season

The opportunity for e-commerce merchants in international markets is immense. Data indicates that when international options are available at checkout, merchants see up to 20-60% higher cart conversion and a 128% higher gross merchandise value (GMV) than domestic orders. However, while the opportunities are significant, so are the risks. Without careful planning and strategic partnerships, merchants may face challenges, including high shipping costs, complex customs regulations, and unexpected p

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AI Is Transforming Online Video

Practical eCommerce

New tools are crazy advanced, mimicking a user's speech, voice, and lip movements. The post AI Is Transforming Online Video appeared first on Practical Ecommerce.

eCommerce 123
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Welcome To 2024. Lets Kick Off With Some Predictions.

Forrester eCommerce

Every year we at Forrester put our heads together and look at what trends we are seeing, what our data and forecasts are telling us, what we are hearing in inquiries and interviews and gaze into the metaphorical crystal ball to try and give some advice on what to expect in the coming year.

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Mastering Amazon A/B Testing: A Guide to Optimizing Your Listings

Algopix

In the dynamic and competitive realm of e-commerce, particularly on Amazon, the ability to effectively optimize product listings is a crucial skill for sellers. With millions of products vying for attention, standing out and maximizing conversions is essential. One potent strategy to achieve this is through the systematic use of A/B testing. In this extensive guide, we will explore the ins and outs of Amazon A/B testing, covering its significance, implementation processes, and best practices to

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How Retailers can Combat Inventory Shrinkage with Drone-Powered Warehouse Monitoring

Retail TouchPoints

There’s been a lot of talk recently about retailers reporting lower-than-expected earnings due to inventory shrinkage. What does this mean exactly? According to the Corporate Finance Institute , “Inventory shrinkage occurs when the number of products in stock are fewer than those recorded on the inventory list. The discrepancy may occur due to clerical errors, goods being damaged or lost, or theft from the point of purchase from a supplier to the point of sale.

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A Blueprint for B2B Commerce

In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.

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How to Forecast PPC Costs and Revenue

Practical eCommerce

Does increased spend on Google Ads produce more revenue? Here's a framework to help decide. The post How to Forecast PPC Costs and Revenue appeared first on Practical Ecommerce.

PPC 111
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US Tech Spend Outpaces The Overall Economy In 2024

Forrester eCommerce

2024 promises a better tech spend outlook for the US — Forrester forecasts that US tech spend will grow 5.5% in 2024, up from 4.5% in 2023.

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Discover the Latest Upgrades to FastSpring Docs

FastSpring

As part of an initiative to make our documentation more user friendly and insightful than ever, we at FastSpring have taken the initial steps to refine our documentation. This marks just the beginning of our journey, and we acknowledge that excellence is an ongoing pursuit. We are actively refining our developer documentation to ensure it is not just informative but comprehensive, equipping you with the tools you need to seamlessly resolve issues.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

Solo Brands , a company with a portfolio of lifestyle brands including Solo Stove , Chubbies , Oru Kayak , ISLE and Icy Breeze , has announced that President and CEO John Merris will step down from his post, effective Jan. 15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., will take over. Metz has more than 25 years of experience leading consumer and durable goods companies.

Outdoor 274
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Loyalty 101: How To Turn Browsers Into Buyers For Lasting Engagement

Speaker: Shaunna Bruton, Danielle Wyllie, and Kailey Holmes

Say goodbye to one-size-fits-all retail, and say hello to experiences that keep your customers coming back for more! Customer loyalty isn’t just earned - it’s cultivated through meaningful engagement with the help of data. This webinar will take you behind the scenes of how top retailers turn customer data into personalized experiences that drive engagement and retention.