10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Salsify
NOVEMBER 14, 2023
The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.
Algopix
NOVEMBER 15, 2023
In the ever-evolving world of Amazon e-commerce, understanding the nuances of customer reviews is crucial for any seller aiming to optimize their product’s visibility and sales. As an Amazon seller, customer reviews can make or break your success on the platform. Positive reviews build trust and encourage new customers to choose your products, while negative reviews can deter potential buyers.
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Forrester eCommerce
NOVEMBER 14, 2023
Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.
lateshipment
NOVEMBER 15, 2023
Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success? Easy. Give your customers what they want. What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests keep on changing YoY.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions. Learn to create engaging and well-crafted consumer shopping experiences with insights and tools from Orium’s report, A Blueprint to B2B Commerce.
Retail TouchPoints
NOVEMBER 13, 2023
August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled by Reuters had predicted just 0.2% growth. However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%).
365 Retail
NOVEMBER 13, 2023
How AI is redefining the retail experience Artificial intelligence (AI) has the potential to change the day-to-day work of retail professionals in a range of roles. While the potential behind the technology is significant, AI is a polarising subject. Some believe it will transform our lives and be the key to the future of retail. The extreme counterpoint is that AI could take over the world in a matrix-style machine coup.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
Salsify
NOVEMBER 16, 2023
Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s drastically impacting their shopping habits.
Algopix
NOVEMBER 13, 2023
The eCommerce landscape has grown exponentially in recent years, transforming the way small businesses operate and reach their customers. With this growth comes the responsibility of understanding and managing sales tax, a complex and often daunting task for many entrepreneurs. Sales tax compliance in the digital age is not just a legal obligation but a crucial aspect of maintaining a reputable and successful online business.
RetailDive
NOVEMBER 13, 2023
Independent businesses offer a better customer experience and more unique merchandise than their larger counterparts, a new survey found.
Forrester eCommerce
NOVEMBER 13, 2023
If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.
Speaker: Shaunna Bruton and Kailey Holmes
Unlock the potential of customer data to create personalized retail experiences that resonate with your audience. This webinar will explore the critical role of customer data in modern retail, providing you with strategies to collect, analyze, and apply data to enhance personalization. Learn from leading retailers, like Harry Rosen, and experts on how to turn data into actionable insights that drive customer satisfaction and loyalty.
Retail TouchPoints
NOVEMBER 15, 2023
For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals. However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes wi
My Wife Quit Her Job
NOVEMBER 13, 2023
Today I have my friend Athena Severi on the show. Athena is the founder of the Titan Network, one of the largest networks of Amazon sellers in the world. She also runs China Magic, where she runs a guided tour of the Canton Fair. In this episode, you’ll learn about her entrepreneurship journey and how she’s hustled her way to the top. What You’ll Learn How Athena got her start in ecommerce How Athena created one of the largest Amazon seller networks in the world How Athena help
MakeWebBetter
NOVEMBER 16, 2023
Navigating the ever-changing EdTech landscape, where innovation and disruption are the norm, presents unique EdTech challenges for startups. From attracting and retaining customers to optimizing marketing efforts and managing sales pipelines, EdTech start ups often face numerous hurdles. HubSpot, a powerful CRM platform, emerges as a guiding light for EdTech-startups venturing [.
Forrester eCommerce
NOVEMBER 13, 2023
I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why?
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Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.
Retail TouchPoints
NOVEMBER 15, 2023
Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and enhance both companies’ circularity efforts. Rebag customers can now resell gently worn items on ThredUp to earn Rebag shopping credit, and ThredUp customers can now shop select Rebag inventory directly on Thredup.com. “Industry collaboration is key to building a more sustainable future for fashion, and Rebag and ThredUp have a share
Wiser
NOVEMBER 16, 2023
Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce. This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive. One of its standout features is its capacity to provide competitive pricing and promotions intelligence.
FastSpring
NOVEMBER 17, 2023
App developers and game developers may be interested in the latest news about Apple gearing up to comply with the EU’s Digital Markets Act. With the European Union’s Digital Markets Act continuing to ramp up, Apple may be making changes to its App Store policies to comply with the new act. TechCrunch recently reported that Apple’s 2023 Form 10-K filing uses revised text regarding its risk factors , which may hint at “a more definitive stance on potential modifications to the App Store pol
Forrester eCommerce
NOVEMBER 14, 2023
This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.
Speaker: David Nisbet, Everett Zufelt, and Michaela Weber
Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.
Retail TouchPoints
NOVEMBER 15, 2023
Starbucks Workers United , the union trying to organize Starbucks workers across the country, is planning a “Red Cup Rebellion” on Nov. 16, the retailer’s “Red Cup Day” — traditionally one of Starbucks’ busiest days of the season. In addition to calling for its members to strike tomorrow, the union is asking “customers and allies to lead actions at Starbucks stores in their communities in solidarity with workers rising up for a fairer workplace.
Wiser
NOVEMBER 13, 2023
Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with their customers organically. Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers. Training and incentives can encourage associates to adopt this role of brand ambassadors.
RetailDive
NOVEMBER 14, 2023
The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.
Algopix
NOVEMBER 17, 2023
In the dynamic and competitive landscape of Amazon selling, the quest for maximizing Return on Investment (ROI) demands a nuanced and multifaceted approach. In this in-depth exploration, we will delve into an extensive array of proven techniques designed to not only elevate your Amazon advertising ROI but also propel your sales to unprecedented heights, offering a comprehensive guide for sellers at every stage of their e-commerce journey. 1.
Retail TouchPoints
NOVEMBER 16, 2023
For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. Families visiting the Lego store on New York City’s 5th Avenue and the store in London’s Leicester Square can participate in the big Lego Snow Throw, which will be live throughout the holiday season.
Practical eCommerce
NOVEMBER 12, 2023
Don't waste time on menial advertising tasks. Here are four handy productivity boosters. The post Google Ads Holiday Timesavers appeared first on Practical Ecommerce.
RetailDive
NOVEMBER 14, 2023
Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.
Algopix
NOVEMBER 14, 2023
As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.
Speaker: Jason Cottrell and Brian Walker
The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.
Retail TouchPoints
NOVEMBER 15, 2023
The incoming adoption of augmented reality (AR) glasses has the potential to transform life as we know it — and that includes physical retail. Augmented reality is set to make the brick-and-mortar experience more personalized, immersive and efficient for retailers and shoppers alike — transforming how we buy, pay and shop. It’s no secret that innovations in technology have largely been reserved for online shopping and ecommerce.
365 Retail
NOVEMBER 16, 2023
LOOKFANTASTIC , a prominent beauty retailer, has announced the launch of its first-ever Christmas pop-up event in London, titled the LOOKFANTASTIC House of Beauty. Scheduled to be hosted at 189 Piccadilly Townhouse from 29th November to 3rd December, this event is positioned in the heart of the city, aiming to attract a wide range of beauty enthusiasts.
RetailDive
NOVEMBER 14, 2023
After three years and a highly publicized pause on expansion, the chain is hoping to move ahead by getting back to industry basics, said Vice President of Retail Claire Peters.
Omnisend
NOVEMBER 16, 2023
Reading Time: 9 minutes There’s a common belief that Wix is just for building general websites and isn’t suitable for ecommerce. The truth? Going far beyond simple design and blogging, selling on Wix is both viable and profitable for entrepreneurs. Wix provides the tools to build an online store, manage products, and handle payment processing smoothly.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
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