Sat.Nov 11, 2023 - Fri.Nov 17, 2023

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10 Creative Black Friday and Holiday Ecommerce Strategies | Salsify

Salsify

The time is nigh to get excited about the holidays (and, for some, that time is year-round). However, excitement and stress often go hand-in-hand.

eCommerce 158
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Maximizing Amazon Reviews: Strategies for eCommerce Success

Algopix

In the ever-evolving world of Amazon e-commerce, understanding the nuances of customer reviews is crucial for any seller aiming to optimize their product’s visibility and sales. As an Amazon seller, customer reviews can make or break your success on the platform. Positive reviews build trust and encourage new customers to choose your products, while negative reviews can deter potential buyers.

eCommerce 108
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People Avoid Chatbots — Here’s How Your Company Can Make Its Bot Better

Forrester eCommerce

Creating an effective chatbot is hard. To get it right, you need to master conversation design, a new discipline for creating experiences that are based on conversational AI, and you need to know where and when to use new technologies like generative AI.

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How To Exceed Your Customers’ Expectations For The Holiday Season

lateshipment

Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success? Easy. Give your customers what they want. What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests keep on changing YoY.

eCommerce 130
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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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Consumers Just Keep Spending Online: Here’s How to Keep it Going this Holiday Season and into 2024

Retail TouchPoints

August’s overall retail sales in the U.S. showed continuing resilience, with actual growth of 0.6% after economists polled by Reuters had predicted just 0.2% growth. However, the overall data masks some key data points that may be of concern to retailers, including data showing declines in discretionary categories such as furniture (-1.0%) and sporting goods (-1.6%).

Consumer 280
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How AI is set to transform the retail industry

365 Retail

How AI is redefining the retail experience Artificial intelligence (AI) has the potential to change the day-to-day work of retail professionals in a range of roles. While the potential behind the technology is significant, AI is a polarising subject. Some believe it will transform our lives and be the key to the future of retail. The extreme counterpoint is that AI could take over the world in a matrix-style machine coup.

Retail 109

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Shopping Habits: Millennials vs. Gen X | Salsify

Salsify

Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s drastically impacting their shopping habits.

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Sales Tax for eCommerce: Everything that Small Businesses Need to Know

Algopix

The eCommerce landscape has grown exponentially in recent years, transforming the way small businesses operate and reach their customers. With this growth comes the responsibility of understanding and managing sales tax, a complex and often daunting task for many entrepreneurs. Sales tax compliance in the digital age is not just a legal obligation but a crucial aspect of maintaining a reputable and successful online business.

eCommerce 121
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Nearly three-quarters of holiday shoppers plan to buy from small businesses: survey

RetailDive

Independent businesses offer a better customer experience and more unique merchandise than their larger counterparts, a new survey found.

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To Build A GenAI-Powered Business App, You Need More Than An LLM

Forrester eCommerce

If you believe the headlines, large language models (LLMs) will magically reinvent how generative AI (genAI)-powered business applications get built: “Just jam your knowledge into a fine-tuned, vector-embedding, prompt-engineered large language model from one of the big players.” Things just aren’t that easy.

Customer 446
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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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For the Holidays, a Reliable and Seamless Shopping Experience is Supported by Observability

Retail TouchPoints

For many ecommerce brands, stress-testing their digital systems in preparation for the holidays is an essential ritual. Retailers need to ensure their systems can scale to upcoming seasonal traffic spikes like Cyber Week so they can capture the attention and wallet share of the numerous consumers hunting online for deals. However, while the holiday shopping rush comes with significant opportunity — Cyber Monday 2023 alone is estimated to generate $13.7 billion in sales revenue — it also comes wi

eCommerce 289
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505: The Blueprint For Building The Largest Amazon Sellers Network With Athena Severi

My Wife Quit Her Job

Today I have my friend Athena Severi on the show. Athena is the founder of the Titan Network, one of the largest networks of Amazon sellers in the world. She also runs China Magic, where she runs a guided tour of the Canton Fair. In this episode, you’ll learn about her entrepreneurship journey and how she’s hustled her way to the top. What You’ll Learn How Athena got her start in ecommerce How Athena created one of the largest Amazon seller networks in the world How Athena help

Books 236
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Announcing the Industry’s First, Single, End-to-End Platform for Commerce With Native OMS

Fabric

Setting a new standard for delivering seamless customer experiences Today’s retailers face a constant balancing act: providing innovative solutions to enhance the customer journey, but also streamlining back-end operations. According to PwC , nearly 80% of American consumers say that speed, convenience, knowledgeable help, and friendly service are the most important elements of a positive customer experience.

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Shift From Manual To Automated Account Planning To Deliver Results

Forrester eCommerce

I’ve been involved with account planning programs for over 30 years — first as a sales rep, then as a sales manager, then as a sales operations leader, and, finally, as an analyst and advisor. And in all that time, resistance by sellers to the process of creating and leveraging account plans remains high. Why?

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Rebag, ThredUp Join Forces to ‘Push the Boundaries of the Secondhand Market’

Retail TouchPoints

Luxury accessory resale site Rebag and online resale platform ThredUp have announced a multi-faceted partnership to bring their clienteles closer together and enhance both companies’ circularity efforts. Rebag customers can now resell gently worn items on ThredUp to earn Rebag shopping credit, and ThredUp customers can now shop select Rebag inventory directly on Thredup.com. “Industry collaboration is key to building a more sustainable future for fashion, and Rebag and ThredUp have a share

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Mastering EdTech Challenges: HubSpot’s Playbook for Success

MakeWebBetter

Navigating the ever-changing EdTech landscape, where innovation and disruption are the norm, presents unique EdTech challenges for startups. From attracting and retaining customers to optimizing marketing efforts and managing sales pipelines, EdTech start ups often face numerous hurdles. HubSpot, a powerful CRM platform, emerges as a guiding light for EdTech-startups venturing [.

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News: Potential Apple App Store Policy Changes Due to EU’s Digital Markets Act (DMA)

FastSpring

App developers and game developers may be interested in the latest news about Apple gearing up to comply with the EU’s Digital Markets Act. With the European Union’s Digital Markets Act continuing to ramp up, Apple may be making changes to its App Store policies to comply with the new act. TechCrunch recently reported that Apple’s 2023 Form 10-K filing uses revised text regarding its risk factors , which may hint at “a more definitive stance on potential modifications to the App Store pol

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Go-To-Market Strategy: The Three Core Engagement Elements Needed For Successful Execution

Forrester eCommerce

This blog post dives into the engagement strategy layer of the Forrester Go-To-Market Architecture framework. This layer details a go-to-market strategy approach that allows portfolio marketers to build the critical deliverables needed to ensure successful execution.

Marketing 394
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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Starbucks Union Plans ‘Red Cup Rebellion’ Walkout; REI Accused of Unfair Labor Practices

Retail TouchPoints

Starbucks Workers United , the union trying to organize Starbucks workers across the country, is planning a “Red Cup Rebellion” on Nov. 16, the retailer’s “Red Cup Day” — traditionally one of Starbucks’ busiest days of the season. In addition to calling for its members to strike tomorrow, the union is asking “customers and allies to lead actions at Starbucks stores in their communities in solidarity with workers rising up for a fairer workplace.

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Digital Shelf Analytics: 9 Real-World Use Cases for Pricing Data

Wiser

Wiser Solutions’ Digital Shelf Intelligence (DSI) serves as a powerful tool for brand manufacturers navigating the dynamic landscape of eCommerce. This product offers a wealth of actionable insights, arming businesses with the necessary data to make informed decisions and stay competitive. One of its standout features is its capacity to provide competitive pricing and promotions intelligence.

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The rise of the Stanley tumbler: How a 110-year-old brand achieved viral success

RetailDive

The brand had long been marketed to workmen and outdoorsmen. But with the help of a group of influencers, the company unlocked the power of women selling to women.

Marketing 129
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Maximizing Your Amazon Advertising ROI: Proven Techniques for Unrivaled Success

Algopix

In the dynamic and competitive landscape of Amazon selling, the quest for maximizing Return on Investment (ROI) demands a nuanced and multifaceted approach. In this in-depth exploration, we will delve into an extensive array of proven techniques designed to not only elevate your Amazon advertising ROI but also propel your sales to unprecedented heights, offering a comprehensive guide for sellers at every stage of their e-commerce journey. 1.

Arts 105
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.

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Lego Group Holiday Windows Inspire Transatlantic Digital Snowball Fight

Retail TouchPoints

For its holiday windows in New York and London, the Lego Group has deployed interactive technology that allows visitors to have a digital snowball fight with their peers across the pond. Families visiting the Lego store on New York City’s 5th Avenue and the store in London’s Leicester Square can participate in the big Lego Snow Throw, which will be live throughout the holiday season.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with their customers organically. Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers. Training and incentives can encourage associates to adopt this role of brand ambassadors.

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Kohl’s and Target went deep into beauty shop-in-shops. How does that impact the holidays?

RetailDive

Three years after inking deals with Sephora and Ulta, both retailers say they’re reaping the benefits. Here’s why the category could give them a boost this season.

Retail 120
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Black Friday: Last Minute Tips for Amazon Sellers

Algopix

As the Black Friday frenzy approaches, Amazon sellers are gearing up for one of the biggest shopping events of the year. With consumers eager to snag the best deals, it’s crucial for sellers to be well-prepared to maximize their sales and capitalize on the shopping extravaganza. In this blog post, we’ll provide last-minute tips to help Amazon sellers make the most of Black Friday.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Meta and Amazon Link Up to Enable In-Platform Purchases on Instagram, Facebook

Retail TouchPoints

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform. The news was reported by multiple sources , including Disruptive Digital ’s Maurice Rahmey, who shared images of the new shopping experience on LinkedIn.

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Google Ads Holiday Timesavers

Practical eCommerce

Don't waste time on menial advertising tasks. Here are four handy productivity boosters. The post Google Ads Holiday Timesavers appeared first on Practical Ecommerce.

eCommerce 115
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How to sell on Wix – Maximize your profits (2023)

Omnisend

Reading Time: 9 minutes There’s a common belief that Wix is just for building general websites and isn’t suitable for ecommerce. The truth? Going far beyond simple design and blogging, selling on Wix is both viable and profitable for entrepreneurs. Wix provides the tools to build an online store, manage products, and handle payment processing smoothly.

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LOOKFANTASTIC Debuts First-Ever Christmas Pop-Up in London

365 Retail

LOOKFANTASTIC , a prominent beauty retailer, has announced the launch of its first-ever Christmas pop-up event in London, titled the LOOKFANTASTIC House of Beauty. Scheduled to be hosted at 189 Piccadilly Townhouse from 29th November to 3rd December, this event is positioned in the heart of the city, aiming to attract a wide range of beauty enthusiasts.

Gifts 109
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.