Sat.Oct 15, 2022 - Fri.Oct 21, 2022

10 Tips To Help Customers Find Your Products — in Any Channel

Pivotree Blog

Have you mapped your customer journey lately? Chances are it’s a bit of a roller coaster. But the wild ride almost always starts the same: a customer finds your product or brand. . As consumers, we all understand the drive to find products that meet our needs.

How to Improve Conversion Rate (and Performance)

SheerID

Check out our top 10 ways to improve your conversion rate on your marketing campaigns. 2022 Q4 Audience All Blog Customer Acquisition Industry All Tess Nakaishi TOFU

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Google enhances shopping experience for search

Retail Dive

The company’s updates come just as consumers — who are feeling the impact of high prices — start shopping for holiday gifts

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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about.

Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Join this exclusive conversation with our expert panelists and learn how you can thrive as an e-commerce retailer - even when faced with adverse market challenges. Don't miss out; register today!

What the New Google Search Essentials Tells Us About SEO

Neil Patel

Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO.

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Best CBD Ecommerce Platforms

Ecommerce Platforms

Are you thinking about selling CBD online? In that case, you need to consider some of the best CBD ecommerce platforms, since not all payment processors and ecommerce platforms are as friendly toward CBD sellers.

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Increasing US Open Shop's Conversion Rate by 35%

Groove

The US Open is one of four international Grand Slam tennis tournaments that take place in New York every August. Having garnered a massive following in the United States and beyond, this brand has an enormous demand for merchandise and other memorabilia from tournament fans.

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Why Customer Returns Are Increasing (and What To Do About It)

Salsify

Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting businesses’ attempts to manage their inventory. Ecommerce Strategy Consumer Goods

EasyGift Review: Is This Shopify App Worth The Hype?

Ecommerce Platforms

Customer experience remains the name of the ecommerce game in 2022. Amongst a sea of online stores, the best way for yours to stand out is if you can honestly wow your customers – not only with an engaging customer journey unique to your brand but also with thoughtful gestures.

How Halloween became a $10B business for retailers

Retail Dive

Outdoor decorations and displays have become more extravagant than ever. But that wasn’t always the case

How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Join Jenn VandeZande, Beth Scott, Nikki Grigsby and Levana Wang for this insightful and topical conversation on the modernization of e-commerce tech.

Opt-in email marketing: Definition, examples, and best practices

Omnisend

Reading Time: 10 minutes. Email marketing is one of the most rewarding marketing channels , especially for retail ecommerce businesses. However, to use email marketing, you first have to build an opt-in email list. Opt-in emails are permission-based marketing emails you send to a list of subscribers.

Why You Should Monitor Competitor Prices

Wiser

For a growing business, manually monitoring competitors’ prices across multiple products and channels is not only difficult, it’s nearly impossible. But there’s no question that knowing your competitors’ prices is absolutely vital to the success of your business.

Print on Demand Asia: Your Ultimate Guide for 2023

Ecommerce Platforms

Print-on-demand in Asia is a growing business opportunity for entrepreneurs keen to make an income without spending vast sums of money on manufacturing and order fulfillment. For the uninitiated, print-on-demand (POD) is a type of dropshipping. It’s a form of ecommerce where you sell personalized products such as mugs, tees, posters, bags, and so on. Items are only printed once an order has been placed.

Shein jumps into resale

Retail Dive

The fast-fashion site has launched a way for its U.S. customers to buy and sell secondhand items via its mobile app

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey.

How often should you send marketing emails [Answers backed by data]

Omnisend

Reading Time: 7 minutes. One of the most popular questions that we get in conversations with email marketing beginners is about email marketing frequency. They all want to know the same thing—how often should you send your email campaigns?

Adserea Review: Is This Dropshipping Tool Worth It?

Ecommerce Platforms

Dropshipping is one of the most rapidly growing industries in the world. In fact, by 2025, it’s expected to hit a market value of $557.9 billion. Couple this with the fact many of us are fed up with the 9-5 grind; grabbing a slice of the dropshipping pie is increasingly appealing.

Amazon opens second Style fashion store

Retail Dive

An Amazon Style is now open in Columbus, Ohio, and uses technology to personalize the shopping experience

The Headless (CMS & Search) eCommerce Hunt

Speaker: Jonathan Meyer & Jonathan Read

Headless CMS is redefining the way online content is presented. But don't worry––it’s not nearly as spooky as it sounds. Connect with Hawksearch’s Jonathan Meyer, joined by Sitefinity’s Jonathan Read, where the pair will define Headless CMS, the benefits it offers, and outline its eCommerce potential,

Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit

Retail TouchPoints

Balenciaga has ended its relationship with Ye, formerly known as Kanye West, following the entertainer’s continued controversial behavior, which includes a growing list of antisemitic statements. Following the release of parent company Kering ’s Q3 2022 earnings on Oct.

Dispensary Cash Flow: A Guide For Cannabis Retailers

Korona

In the cannabis industry, cash is king. With marijuana still being federally illegal, almost all transactions are made in paper bills. So monitoring dispensary cash flow is one of the most essential aspects of running a cannabis retail business.

Why SheerID Prioritizes Conversion Tools

SheerID

SheerID’s verification platform is proven to boost conversions and maximize ROI with gated, exclusive offers. 2022 Q4 Audience All Blog Customer Acquisition Digital Verification Industry All MOFU Molly Gabris

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What September’s retail sales mean for the holidays

Retail Dive

Consumers are spending and shopping early, but inflation is still squeezing their budgets. Retailers have their work cut out for them this season

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

SHEIN has launched SHEIN Exchange, an integrated online peer-to-peer resale platform for buying and selling previously owned SHEIN products, created in partnership with Treet.

Introducing The Green Market Revolution

Forrester Digital Transformation

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post. Climate Action Sustainability

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What Are Alcohol Control States: The Guide to Liquor Control States Laws

Korona

Each state in the United States has its own rules and regulations regarding the sale and consumption of alcohol. As a result, working in the liquor industry can be particularly challenging. . There are two common types of liquor regulatory systems in the United States: open states and control states.

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Consumers to shop more in stores this holiday: survey

Retail Dive

After staying close to home during the height of the pandemic, nearly two-thirds of consumers plan for in-store shopping this season

The Marketer's Guide to Surviving Black Friday & Cyber Monday

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. flagship following its 2018 bankruptcy, just in time for the holiday shopping rush.

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Questions to Ask When Setting CX Metrics Goals

Forrester Digital Transformation

This past summer, I participated in my first century cycling ride – 110 miles through eastern Massachusetts. My goal was simple…to not be the last person across the finish line. I met my goal, almost crawling across the finish line dragging my bike behind me. As expected, my overall time was high.

Customer Loyalty: the Ultimate Guide

Omniconvert

We've prepared the ultimate guide on Customer Loyalty to help you become a company that uses CLV as the North-Star metric. The post Customer Loyalty: the Ultimate Guide appeared first on Omniconvert Ecommerce Growth Blog. Customer Value Optimization

What Simon Property Group’s latest move says about the future of malls

Retail Dive

The giant shopping center REIT’s newly acquired 50% stake in mixed-use developer Jamestown suggests the traditional mall’s days are numbered

Why Offshoring is Better than Outsourcing

Offshoring and outsourcing are not interchangeable, as they differ in purpose depending on what drives the need behind the hiring decision. In this whitepaper, we clarify what offshoring and outsourcing are, along with the unique use cases they address.