Sat.Oct 15, 2022 - Fri.Oct 21, 2022

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10 Tips To Help Customers Find Your Products — in Any Channel

Pivotree Blog

Have you mapped your customer journey lately? Chances are it’s a bit of a roller coaster. But the wild ride almost always starts the same: a customer finds your product or brand. . As consumers, we all understand the drive to find products that meet our needs. We want seamless ways to buy and get the products. And we naturally give our business to companies we trust.

Channel 98
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Google enhances shopping experience for search

RetailDive

The company’s updates come just as consumers — who are feeling the impact of high prices — start shopping for holiday gifts.

Gifts 105
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A Customer Experience is a Full Journey: Making the Most of it Through People Tracking

Retail TouchPoints

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. Rethinking how they move and flow will improve all qualities of a store experience without intruding on anyone’s privacy.

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Questions to Ask When Setting CX Metrics Goals

Forrester eCommerce

This past summer, I participated in my first century cycling ride – 110 miles through eastern Massachusetts. My goal was simple…to not be the last person across the finish line. I met my goal, almost crawling across the finish line dragging my bike behind me. As expected, my overall time was high. So, I’ve already […].

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Mastering Retail Peaks: Composable Commerce, Loyalty Tech, and Future-Ready Strategies for 2024

Speaker: Jennifer Hileman - Head of Retail Platform Strategy at Orium, and Zach Ettelman - Solutions Partner Team in North America at Talon.One

Prepare to excel in the dynamic world of retail, spanning the holiday season and beyond into 2024! Join us for an insightful webinar as we delve into the powerful synergy of composable & MACH Technology paired with the leading loyalty and promotions engine. Discover how composable commerce and loyalty management can redefine your retail approach, ensuring sustained success through the holiday rush and well into the new year.

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427: This Old School Marketing Tactic Converts Like Crazy With Mike Epstein

My Wife Quit Her Job

Today I have my friend Michael Epstein on the show to talk about an old school marketing tactic that’s making a huge comeback. With the latest iOS updates limiting the performance of Facebook ads and email marketing, this strategy comes at a great time. In this episode, we discuss how to use postcard marketing to grow your sales. What You’ll Learn How Mike and Drew became business partners How postcard and direct mail marketing works How to grow your audience with postcard marketing

Marketing 242
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Best CBD Ecommerce Platforms

Ecommerce Platforms

Are you thinking about selling CBD online? In that case, you need to consider some of the best CBD ecommerce platforms, since not all payment processors and ecommerce platforms are as friendly toward CBD sellers. CBD (cannabidiol) has become a popular, and profitable, compound due to its versatility in mixing with other compounds and ability to alleviate some symptoms for anxiety and pain, all without producing a “high” effect like its THC (tetrahydrocannabinol) relative, which comes from the sa

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Introducing The Green Market Revolution

Forrester eCommerce

The green market revolution gives businesses an historic opportunity for new environmentally sustainable products and services for everything. Learn more in this blog post.

Marketing 344
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Shopify Exchange: How To Buy & Sell A Shopify Store

My Wife Quit Her Job

Shopify Exchange can be a great platform if you're looking to buy or sell an ecommerce store, but it's not without its limitations. In this post Shopify Exchange Review, I'll show you how it works, including how to buy and sell on the Exchange marketplace. I'll also share some Shopify Exchange drawbacks. The post Shopify Exchange: How To Buy & Sell A Shopify Store appeared first on MyWifeQuitHerJob.com.

Shopify 241
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EasyGift Review: Is This Shopify App Worth The Hype?

Ecommerce Platforms

Customer experience remains the name of the ecommerce game in 2022. Amongst a sea of online stores, the best way for yours to stand out is if you can honestly wow your customers – not only with an engaging customer journey unique to your brand but also with thoughtful gestures. This stat speaks for itself: 42% of customers will pay more when offered a warm and friendly customer experience, and for 73%, CX is a deciding factor in their buying decision.

Shopify 193
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Why Customer Returns Are Increasing (and What To Do About It)

Salsify

Ecommerce shopping has exploded in popularity over the past few years — but the downside to this boom is an increase in returns, cutting into profits and disrupting businesses’ attempts to manage their inventory.

eCommerce 133
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The B2C CMO’s Environmental Sustainability Blueprint

Forrester eCommerce

Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.

B2C 310
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Why You Should Monitor Competitor Prices

Wiser

For a growing business, manually monitoring competitors’ prices across multiple products and channels is not only difficult, it’s nearly impossible. But there’s no question that knowing your competitors’ prices is absolutely vital to the success of your business. Everyone knows that the right price at the right time can increase sales, but how can you know how to price competitively if you can’t keep up with what’s going on in the market?

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Adserea Review: Is This Dropshipping Tool Worth It?

Ecommerce Platforms

Dropshipping is one of the most rapidly growing industries in the world. In fact, by 2025, it’s expected to hit a market value of $557.9 billion. Couple this with the fact many of us are fed up with the 9-5 grind; grabbing a slice of the dropshipping pie is increasingly appealing. But what does it take to get started with dropshipping? As eCommerce business models go, dropshipping is one of the more straightforward options.

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With SHEIN Exchange Launch, Retailer Uses Resale to Mend its Wasteful Fast Fashion Ways

Retail TouchPoints

SHEIN has launched SHEIN Exchange, an integrated online peer-to-peer resale platform for buying and selling previously owned SHEIN products, created in partnership with Treet. The launch was fueled by community-created Facebook groups and social platforms where SHEIN customers displayed their interest in a resale destination where they could buy and sell preowned items without the barrier of platform fees.

Fashion 123
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Platform Product Management Versus Platform Engineering

Forrester eCommerce

I just got back from the DevOps Enterprise Summit, which, as usual, was one of the best conferences ever. Product and platform management were hot topics there, as they’ve been for the last few years. Today, I want to talk about platforms; in particular, there’s been a bit of a flurry lately about “platform engineering.” […].

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. All listed experts have a wide range of backgrounds, experience, and longstanding careers in technology, marketing, and sales to name a few.

eCommerce 113
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Print on Demand Asia: Your Ultimate Guide for 2023

Ecommerce Platforms

Print-on-demand in Asia is a growing business opportunity for entrepreneurs keen to make an income without spending vast sums of money on manufacturing and order fulfillment. For the uninitiated, print-on-demand (POD) is a type of dropshipping. It’s a form of ecommerce where you sell personalized products such as mugs, tees, posters, bags, and so on.

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Balenciaga Cuts Ties with Controversial Kanye; ADL Calls on Adidas to Follow Suit

Retail TouchPoints

Balenciaga has ended its relationship with Ye, formerly known as Kanye West, following the entertainer’s continued controversial behavior, which includes a growing list of antisemitic statements. Following the release of parent company Kering ’s Q3 2022 earnings on Oct. 20, 2022, the company noted that, “Balenciaga has no longer any relationship nor any plans for future projects related to this artist,” in response to a question from WWD regarding the partnership.

Fashion 119
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The "Multi" Problem in Omnichannel Commerce with Orium + Elastic Path

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands. In this masterclass, Julie Mall from Elastic Path and Thomas Mulreid from Orium take a deep dive into the many elements at play in commerce today, looking at what the term “multi” means and break

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Enel Excels With a Future Fit Tech Strategy

Forrester eCommerce

Congratulations to Enel as the EMEA region winner for Forrester’s inaugural Technology Strategy Impact award. In a keynote session at our recent Technology & Innovation EMEA event, Laura Koetzle VP, Group Research Director with Forrester sat down with Alberto Cossu, Head of Digital Strategy Enel Group to discuss the company’s transformation to a Utility as […].

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Dispensary Cash Flow: A Guide For Cannabis Retailers

Korona

In the cannabis industry, cash is king. With marijuana still being federally illegal, almost all transactions are made in paper bills. So monitoring dispensary cash flow is one of the most essential aspects of running a cannabis retail business. After all, ensuring that you have enough money to restock inventory keeps your clientele coming back. In addition, securing your revenue once you make transactions is equally important.

Retail 117
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What September’s retail sales mean for the holidays

RetailDive

Consumers are spending and shopping early, but inflation is still squeezing their budgets. Retailers have their work cut out for them this season.

Retail 128
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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

For shoppers, paying for the items they want is a necessary evil at best and a complicated chore at worst (especially online). That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. McKinsey calls this embedded finance — when a financial product or solution is placed in a non-financial setting, for example on a social media platform or in a store (private label credit cards are one old-school example).

Payments 115
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Automation, Personalization, and Tracking for eCommerce: How To Make Them Work

Curious about eCommerce success strategies? Download "Automation, Personalization, and Tracking for eCommerce" and discover the blend of automation and personalization secrets for exceptional outcomes. In this ebook, you'll learn how to: Streamline Operations: Simplify inventory, marketing, and service tasks with automation, freeing time for vital business aspects.

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The State Of Third-Party Risk In 2022: The Not-So-Subtle Art Of Keeping All Balls In The Air

Forrester eCommerce

In 2022, organizations in the public and private sector learned a new skill: juggling. New business priorities, strategic initiatives, and a boatload of new risks — all of which are a “top priority” — mean that security, risk, and compliance professionals must master the art of keeping all balls in the air and none on […].

Arts 195
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What Are Alcohol Control States: The Guide to Liquor Control States Laws

Korona

Each state in the United States has its own rules and regulations regarding the sale and consumption of alcohol. As a result, working in the liquor industry can be particularly challenging. . There are two common types of liquor regulatory systems in the United States: open states and control states. If you want to get into the business of selling alcoholic beverages, you’ll need to understand the rules governing the sale of alcohol in the state where you want to operate.

POS 103
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How Halloween became a $10B business for retailers

RetailDive

Outdoor decorations and displays have become more extravagant than ever. But that wasn’t always the case.

Retail 136
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Toys ‘R’ Us Continues Comeback with Digital (for now) Return to the UK

Retail TouchPoints

Last December, Toys ‘R’ Us opened its first U.S. flagship following its 2018 bankruptcy, just in time for the holiday shopping rush. This year, the retailer has its sights set abroad, with the debut of new ecommerce flagships for both Toys ‘R’ Us and Babies ‘R’ Us in the UK just weeks before the official kickoff of the holiday season. The launch of the UK websites coincide with the rollout of Toys ‘R’ Us shops at Macy’s across the U.S., and seem to point to a turning of the tides for the beleagu

Toys 110
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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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What Crashing My Bike Taught Me About Cybersecurity Incident Response

Forrester eCommerce

(special thanks to my colleague Jess Burn who assisted with this blog) Faithful readers of my infrequent Forrester blog posts might remember my penchant for using analogies to discuss specific cybersecurity issues. I am pleased to continue that tradition, so I am going to discuss how crashing a bike is relevant to cybersecurity incident response. […].

Blog 195
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Anti-Defamation League urges Adidas to end its relationship with Yeezy brand

RetailWire

Ye, formerly known as Kanye West, has made antisemitic remarks in recent weeks leading to a call by the Anti-Defamation League (ADL) for Adidas to cut ties with the rapper and designer and his Yeezy brand. The athletic wear company earlier this month said it was reviewing its relationship with Mr. West.

Article 98
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Is Kohl’s ready for a change?

RetailDive

Activists are at it again, pushing the department store to improve its results. But some observers say it must do more than shake up its board.

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Circle K Welcomes Cannabis Seller as Next-Door Neighbor Via Green Thumb Partnership

Retail TouchPoints

Cannabis retailer Green Thumb has partnered with Circle K to launch an initial 10 RISE Express medical dispensaries adjacent to Circle K stores in Florida. The agreement allows Green Thumb to lease space from Circle K in Florida, where the c-store retailer operates approximately 600 locations, to offer patients a selection of branded cannabis products.

Retail 109
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.