2021

Remove privacy
article thumbnail

Shimoku Review: Is This Right for Your Ecommerce Store?

Ecommerce Platforms

While there’s little information on the site about security, we had a quick peek at their Privacy Policy. Since this is all about data and analytics, businesses want to know their data is secure when they subscribe to Shimoku, right?

eCommerce 260
article thumbnail

On International Privacy Day, celebrate your employees’ privacy

Forrester eCommerce

As we said in our privacy predictions for 2021, and is worth repeating as we celebrate International Privacy Day: now is the time to focus on your employees’ privacy.

Consumer 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Privacy Primer For Marketers

Forrester eCommerce

Privacy is firmly in the limelight as businesses weigh in on whether privacy is a human right and legislatures around the world debate new regulations and protections for consumers. Marketers are on the front lines of customer engagement, championing the consumer within the enterprise and taking an active role in privacy discussions.

Marketing 294
article thumbnail

Good Friction Applied: Customer Privacy, Emotions, And Trust

Forrester eCommerce

Are you wondering what privacy, customer emotions, and trust have in common? Good friction is the answer. Do you want to get started?

Customer 362
article thumbnail

The Personalization Playbook: 2024 Strategies

What about customer privacy and the use of data? Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget?

article thumbnail

The State Of Privacy In Asia Pacific: A Wake-Up Call For Marketers

Forrester eCommerce

Marketers in Asia Pacific (APAC) are aware of the importance of privacy, but their consumer data privacy practices are still immature across strategy, process, people, and tools. This exposes brands in APAC to the risk of failing customer expectations and losing trust from the rising number of privacy-conscious consumers.

Marketing 342
article thumbnail

Could Data Privacy Be Retail’s New Competitive Differentiator?

Retail TouchPoints

In fact, 90% of consumers say they care about data privacy, while nearly 30% have switched companies and providers over their data policies and data sharing practices, according to research from Cisco. As Privacy Concerns Mount, Transparency and Communication Are Key. Privacy is now part of the marketing mix,” said Kibel.

Consumer 278
article thumbnail

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.