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Impressions From Mobile World Congress 2022

Forrester eCommerce

Between February 28 and March 3, the leading global telecoms and networking event, Mobile World Congress (MWC), took place in Barcelona. The event was hosted as a hybrid event. The event organizers reduced the floor space accordingly. Nevertheless, there […].

Mobile 363
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Key Take Aways From IAA Mobility: Repositioning The Automotive Industry Around Changing Customer Priorities

Forrester eCommerce

Forrester attended the International Motor Show Germany, rebranded as IAA MOBILITY. The event was staged as a hybrid event. It took place in Munich between 7-12 September 2021. It managed to attract 400,000 ‘real’ visitors, making it one of the largest trade fairs since the pandemic started.

Mobile 370

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9 Great Mobile App Analytics Tools


On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible. Here’s what you need to know about mobile app analytics and which tools are most effective at helping you dig into the data.

Mobile 359
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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

POS 104
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever


By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

SEO 419
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Mobile World Congress 2018 Felt More Telco-Centric Again

Forrester eCommerce

Now that the dust has settled from Mobile World Congress 2018, it is possible to get a better feel which mobility themes will set the tone for the coming year of mobility. These observations are of course subjective; they only reflect my observations over three days at the world’s leading mobility event.

Mobile 218
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IKEA Expands Customer Convenience with New Mobile Pick-Up Points in Partnership with Tesco

365 Retail

IKEA, in collaboration with Tesco , has announced the national rollout of over 70 additional mobile pick-up points across the UK. The rollout, which follows a successful pilot program, includes the establishment of mobile pick-up points in various regions of England, Scotland, Wales, and Northern Ireland.

Mobile 62