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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

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Mobile POS Empowers The North Face Associates to Venture Beyond the Cash Wrap

Retail TouchPoints

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”

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Untethered – how mobile POS transforms the checkout

iVend

The point of sale is the engine room of every store, where the transactional business of retail takes place. It’s also often the only point at which there is any direct engagement with the shopper. iVend Mobile POS iVend helps retailers to reap the benefits of mobile POS. But it doesn’t have to be this way.

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How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. – Point of Sale Components. Which Point of Sale Product Is Best For Your Business?

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Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

Retail TouchPoints

Using predictive synthetic data, a retailer could predict that a shopper who buys Starbucks ground coffee at Safeway on a Tuesday is also likely to buy Kerrygold butter in the same shopping trip — and could, for example, send them a mobile coupon while they’re in-store.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options.

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