article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

article thumbnail

IoT in Retail: Top 5 Use Cases and Real-Life Examples

Retail TouchPoints

The statistics show that more and more retail businesses are implementing IoT solutions to explore new ways of connecting with customers, boost sales and streamline business operations. This article explores popular and non-trivial use cases and examples of how IoT tech can help retail companies. Predictive equipment maintenance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile Payments Are Taking Over eCommerce

Groove

The new way of purchasing goods and services is through Mobile Payments whether you are shopping online or in-store. As millions of users start to use mobile payments each year, it is projected that 4.8 billion people will be completing transactions through mobile payments by 2025. What Are Mobile Payments?

article thumbnail

How Much Does a Point Of Sale System Cost?

Korona

A point of sale (POS) system is essential to any successful retail business. In this article, we’ll break down these costs in detail, comparing some of the most popular point of sale software packages so that you can make an informed decision when it comes to purchasing your POS system. Let’s dive in!

article thumbnail

Pandemic Shifts Shine a Light on Importance of Modern Point of Sale

RetailMinded

Did you know that point of sale systems date back to 1879 when the first one was invented by American shopkeeper James Ritty. Recent advancements include front end and back end responsibilities merging with ease, cloud based efforts supporting both in-store and online purchases, and mobile becoming increasingly popular to manage POS.

article thumbnail

Product advertising: Benefits, types, examples, and strategies

Omnisend

This detailed guide will cover everything about product advertising: the benefits, the many types, real examples, and step-by-step strategies. Enable better customer connections Using product advertisements to convey product benefits that solve their pain points lets you establish customer connections based on trust and understanding.

Outdoor 145
article thumbnail

Point of Sale Features for Multichannel Retailers: Key Features To Consider

Korona

Despite the sheer diversity of all these channels, one crucial tool can synchronize sales and customer data across these platforms: POS software. Point of sales for multichannel retailers has specific features you need to look for. Now, retailers can use inventory management through their point of sale system.