3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential.
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