Retail TouchPoints

JANUARY 15, 2024

“New year, new you,” is a slightly hackneyed marketing trope, but it is still true that consumers are, in fact, looking to improve their lives at the beginning of the year. Being known for “finding the things I really love” is a much bigger point of differentiation in a crowded market than “they have really good prices.”

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Retail TouchPoints

SEPTEMBER 29, 2020

Having recently expanded its lines to include knitwear and footwear, Italian luxury outerwear brand Herno has invested in a fashion-specific PLM solution from Centric Software in order to enrich its product collections while also closely controlling product quality.

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Fabric

MARCH 14, 2023

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1 of this two-part series, we’ll cover the basics of dropshipping and explore the reasons why every fashion retailer should consider switching from a traditional retail model to an asset-light dropship model. Let’s dive in!

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Retail TouchPoints

AUGUST 12, 2022

By the close of its ninth edition in June, the New York Fashion Tech Lab (NYFTLab) and its largest-ever group of partner retailers and brands from major corporations had provided support to five women-led emerging business-to-business fashion technology companies. Five New Technologies Driving Retail Personalization.

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Retail TouchPoints

FEBRUARY 19, 2024

Though many of the economic indicators were excellent, including the low unemployment numbers and strong GDP growth, there was a lot of uncertainty in the market throughout the year. She previously served as a data analyst and media buyer for a broad range of digital marketing clients. billion, up 7.5% from last year.

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Retail TouchPoints

OCTOBER 13, 2022

And they’re getting younger — Gen Y and Gen Z continue to drive growth and will account for 70% of the luxury market by 2025. To win in the uber-competitive luxury game, companies need more than just recognizable brand names and fashionable seasonal lines,” said Stefano Galassi, an open innovation adviser for luxury brands.

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Retail TouchPoints

JULY 22, 2022

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. ShopStyle’s continuing dominance in the fashion realm demonstrates its ability to evolve with the needs of its clients. We’re really focused on curating the best-of-the-best in fashion and home.

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Retail TouchPoints

MAY 4, 2022

is now withholding fashion goods in customs unless the importer can prove that they do not contain cotton from the Xinxiang region of China. With the International Consumer Protection and Enforcement Network (ICPEN) finding that 40% of environmental claims made by fashion brands could be misleading, there is ample room for improvement.

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Fabric

APRIL 11, 2023

Fashion and apparel storefronts always need fresh supplies of trendy clothes. Labor pressures, inflation, and general market volatility are stunting growth and profitability across retail. trillion market Dropshipping can reduce the need to carry owned inventory. The global dropshipping market size was valued at $225.99

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Ecommerce Platforms

NOVEMBER 2, 2022

But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. Using Shopify opens up an entire marketplace of ecommerce apps that can give you everything you need to build a fashion store online. What are The Best Shopify Apps for Fashion? There’s good news.

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Retail TouchPoints

JUNE 15, 2023

A retailer’s marketing campaign is only as good as the creativity behind it, no matter how advanced the tools used to communicate it may be. This axiom is just as applicable to a modern metaverse-centered push as it is to an old-fashioned email campaign. It’s not one technology that you bring in all at once.

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Retail TouchPoints

MAY 22, 2024

This immersive experience features three distinct shopping environments designed around social trends and influencers: the underwater world of So Jelly, vintage Americana at Y’allternative and chic beauty and fashion at Go Chromatic.

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Retail TouchPoints

APRIL 25, 2023

As with all next-gen tech, there have been some early adopters, especially in the realm of fashion, footwear and accessories, that are already employing 3D and AR to enhance the ecommerce experience. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology.

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Fabric

MARCH 14, 2023

Welcome to Part 2 of The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1, we covered the basics of dropshipping and explored the reasons why every fashion retailer should switch from a traditional retail model to an asset-light dropship model. 5 Tips and Strategies for Dropshipping Fashion and Apparel 1.

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Retail TouchPoints

NOVEMBER 15, 2023

Nike is making several top-level personnel changes in key areas, with new leaders in marketing, design, innovation and technology. Muge Erdirik Dogan will be Nike’s new Chief Technology Officer, effective Nov. He was most recently Nike’s first Chief Design Officer and will work with Tom Clarke, President, Innovation, Nike, Inc.

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Retail TouchPoints

OCTOBER 8, 2020

Orbitvu Fashion Studio offers an integrated photography studio solution that can create high-quality still and video content for use on ecommerce, social media and digital advertising platforms. The ability to create templated lighting and camera-controlled workflows also can help retailers speed time to market.

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UpSellIt

JANUARY 8, 2024

The fashion industry is undoubtedly having a major moment. For fashion and apparel retailers, this history-making benchmark is a golden opportunity to turn each website visitor into maximized revenue. First up: The fashion industry. Here are examples of how each experience can greatly benefit fashion and apparel marketers.

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Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

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Retail TouchPoints

NOVEMBER 16, 2020

For ecommerce retailers — particularly those in the fashion sector — this represents a massive opportunity to heighten sales, lower returns and offer customers a new way to shop online. The Problem With Fashion Etail. Fashion comprises the largest segment of ecommerce retail, with a market size of over $500 billion in 2019.

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Retail TouchPoints

OCTOBER 29, 2020

B8ta has acquired Re:store , a startup that provides retail-as-a-service for online fashion brands with partners including Instagram brands Sezane , H&M ’s & Other Stories and Nasty Gal. The deal will help b8ta, which has focused primarily on technology, to enter the fashion and lifestyle market.

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Retail TouchPoints

MAY 10, 2024

Adore Me was an early adopter of generative AI, largely to support its marketing and creative functions. But the lingerie brand’s latest venture shows how the technology can power personalized product development at scale — a value prop that has been largely untapped in the retail industry thus far. ”

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RTP blog

SEPTEMBER 25, 2017

With technology that creates a seamless shopping experience and insights from your data. Technology That Transforms The right application of cutting-edge technology not only improves the shopping experience — it helps drive revenue and build trust with your customers. Rebecca Minkoff is an especially fascinating example.

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Retail TouchPoints

APRIL 21, 2023

For years, fashion retailers have faced mounting pressures from both customers and employees to evolve. More recently, there’s been a strong urgency expressed for automation and robotics by fashion retailers for better throughput of parcels from warehouses to parcel carriers. By 2025, the value is said to reach well over $1.2

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Kissmetrics

APRIL 15, 2021

called the technology a propaganda weapon. The possibilities when you combine AI technology with marketing are exciting and can change how we speak with our customers forever. When used with positive intent, they are a potent marketing tool. The Drawbacks of Using Deepfake Technology. Marco Rubio (R-Fla.)

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Retail TouchPoints

MARCH 9, 2021

and global brands to consider its role in their marketing playbooks. However, lack of clarity around what livestreaming truly is, and how it is best applied in a broader marketing strategy, is making it difficult for companies to realize its true potential. Its rampant rise in China is encouraging U.S.

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Retail TouchPoints

MAY 12, 2022

Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. The metaverse is the next frontier for marketers, offering them the opportunity to blend physical and digital marketing tactics.

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Fabric

APRIL 13, 2023

AWS) to reinvent the next generation of e-commerce technology. Additionally, fabric has joined AWS Marketplace, which enables the company to co-market its products to AWS customers. fabric is a force multiplier on retailers’ existing technology investments. This is a big moment in the evolution of e-commerce.”

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Retail TouchPoints

JUNE 28, 2023

market when it comes to the funding of public art and the support of artist communities, gallery camaraderie and knowledgeable collector groups. Unlike prior Brand Closet Showroom Socials, Chicago Escape’s hyperlocal strategy was designed to unite the art and fashion communities, cultures and two cities: NYC and Chicago.

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Retail TouchPoints

JULY 29, 2022

Luxury fashion house Hugo Boss has rolled out digital dressing room technology from Reactive Reality across its websites in Germany, the UK and France. Virtual try-on technology is fast becoming an ecommerce mainstay as retailers look to better serve customers and reduce returns, which weigh heavily on profits.

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ESW

JUNE 1, 2023

ESW Case Study ICONIC US FASHION BRAND. CONQUERING DTC IN CANADA This world-famous fashion house had a wholesale arm in Canada that sold exclusively to local retailers. However, they lacked the necessary technology and infrastructure and realized developing it in-house would take years.

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Fashion Shipping Costs Merchant Services Omnichannel 60

Omnisend

MARCH 29, 2021

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

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365 Retail

SEPTEMBER 8, 2023

One perfect case in point is global fashion outlet New Look, which was left facing one of its biggest challenges in its 50+ years of existence when the pandemic hit. The idea behind switching to React was to help New Look attract more talent and become self-sufficient (given that React developers are more available in the market).

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Fashion eCommerce eCommerce Platforms Technology 106

Kissmetrics

DECEMBER 30, 2020

This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. These networks often offer reporting tools, training, and other resources to help you become a successful affiliate marketer.

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Retail TouchPoints

JULY 16, 2021

This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. For too long, the fashion industry has been telling women what size they should be, what trend they should wear, etc. A Seamless Cross-Platform Experience Builds AOV.

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Retail TouchPoints

OCTOBER 24, 2022

Zara and eBay are advancing resale in the UK with two new initiatives: the launch of Zara Pre-Owned, and partnership with the British Fashion Council to launch the Circular Fashion Innovator’s Fund, respectively. The fund was created to help bring new technology to the market in order to help people think and shop differently.

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Fashion Small Business Retail Clothing Technology 251

Kissmetrics

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. That makes it hugely applicable to marketing. What do you need to know about it?

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Retail TouchPoints

NOVEMBER 10, 2021

The service is powered by B2B rental technology platform CaaStle. The rental market has experienced some volatility in recent months. Borrow widens ba&sh’s audience to new and aspirational customers by offering a unique and accessible way to interact with the brand,” said Christine Hunsicker, Founder and CEO at CaaStle.

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