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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Best POS Systems

Kissmetrics

Square POS (our overall best) Shopify POS (best for ecommerce retail integrations) Vend POS (best for multiple fashion, sports, or homeware stores) Toast POS (best for restaurants and food businesses) ERPLY POS (best for small franchises). These are the ones we recommend because you won’t have to buy different parts.

POS 306
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Very launches virtual try-on experiences for beauty customers

365 Retail

On Very’s mobile website, beauty customers can use Benefit Brow Try-on technology to experiment with different eyebrow styles, shades and shapes, and receive recommendations on the products required to create those looks. We’re also exploring the use of augmented reality across other categories like fashion, home and electrical.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

However, it requires synergy between online commerce channels and physical retail to succeed. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. BOPUS can also boost traffic to your online website or increase the number of downloads for your mobile app.

eCommerce 282
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Digital Distancing: Top 3 Ways Retailers Can Connect With In-Store Shoppers

Retail TouchPoints

That could simply mean that a customer looks at jeans, either physically or digitally, then clicks an option on her personal mobile device, and a salesperson brings out a clean and sanitized pair in her size. Mobile Device As Brand Talisman. That’s right, their mobile devices. This cannot change in the face of the pandemic.

Retail 195
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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Exclusive Q&A: Venmo GM on the Company’s ‘Natural Extensions’ into Business Payments

Retail TouchPoints

As other payment solutions differentiate with multi-retailer rewards programs , browser extensions and even creator marketplaces , Venmo is betting that what made it successful in the first place is also what will help it rise to the top of the embedded payments pile — community. And with 50% of global spending in the U.S.

Payments 306