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Mobile vs. Desktop CRO: How to Maximize Mobile Campaign Performance

UpSellIt

In today’s world of smartphones, businesses trying to reach mobile users face challenges like limited screen space and short attention spans. A successful mobile campaign needs short, personalized messages. What works for desktop users might be too detailed for quick-scrolling mobile users.

Mobile 114
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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. This trend held true on mobile devices, with users slightly more willing to take at least one swipe down the page. To start, we recommended that the site’s overall navigation bar and hero image’s height be reduced significantly.

Fashion 370
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H&M’s New SoHo Location Features Secondhand Shop-in-Shop

Retail TouchPoints

Inside H&M ’s new store in NYC’s SoHo neighborhood, the fast fashion retailer has nested a shop-in-shop featuring curated secondhand pieces — the brand’s first resale location in North America. To celebrate the debut, beginning Feb.

Fashion 251
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Asian Ecommerce Site Zalora Integrates Real-Time Personalization Across Web, Mobile and Email

Retail TouchPoints

Asian online fashion and lifestyle website Zalora is deploying the Algonomy Hyper-Personalization Suite to offer real-time, personalized interactions across all touch points on its customers’ digital journey, including search, content, browse and product recommendations.

Mobile 246
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Fashion Meets Technology – Choose Well, Be Well!

RTP blog

By Geetanjali Sarna and Amit Prabhakar Gaitonde , Wipro Despite the growing use of technology in all facets of life, fashion retail has continued to play it safe when it comes to utilizing technology to further innovation and the customer experience. With the proliferation of mobile-based POS, customers can check out anywhere in the store.

Fashion 150
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Ecommerce Marketing Lessons from Q4 2023 

Retail TouchPoints

Adobe’s data also showed that mobile commerce passed the tipping point, driving 51.8% On that note, and with the market in mind, I reviewed the results of some of the ecommerce mobile user acquisition campaigns we managed, comparing results from Q4 2023 with Q4 2022. billion, up 7.5% from last year. of online sales (vs.

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How Brands Can Bridge the ‘Experience Gap’ to Engage Online Shoppers

Retail TouchPoints

The report noted a 9% uptick in spending by female Gen Zers which led the growth, and not only in fashion purchases. AI-powered personalized recommendations. With advancements in AI technology, personalized recommendations can still be achieved with minimal traditional data sources. Mobile search optimization.

Mobile 328