With Growth Top-of-Mind, Luxury Brands Focus on Digital Goods and Virtual Experiences
Retail TouchPoints
FEBRUARY 7, 2023
Many members of this young, savvy demographic are exchanging their dependence on fast-fashion destinations like SHEIN , choosing to invest in quality over quantity. It’s no surprise then that Gen Z and Gen Alpha’s spending power in the luxury market will grow 3X faster than other generations’ through 2030. At Alibaba’s recent 11.11
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