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New Fast Fashion Powerhouse: Shein Teams Up with Forever 21

Retail TouchPoints

“The powerful combination of Simon’s leadership in physical retail, Authentic’s brand development expertise and Shein’s on-demand model will help us drive scalable growth and together make fashion more accessible to all.” has accused China of committing genocide and using forced labor in its repression of Muslim Uyghurs.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. D’Arcy shared detailed insights on True Religion’s strategy, which kickstarted with its Spring 2024 Go There campaign starring Grammy-nominated recording artist Saweetie.

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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S. In part, Windsor credits its local merchandising strategy for its ability to weather economic storms.

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

Hawkins’ job is to actually deliver on all those buzzy retail aspirations — omnichannel, seamless, frictionless — and fast, because if there’s one thing the mobile-first Gen Z shopper is not known for, it’s patience. Even compared to other fashion brands, Forever 21’s inventory is vast and changes almost daily.

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Ferragamo Partners With Farfetch as Part of Millennial/Gen Z Strategy

Retail TouchPoints

Seeking to step up its appeal to younger shoppers, luxury Italian fashion house Salvatore Ferragamo has partnered with digital platform Farfetch. In addition to bolstering Ferragamo’s digital capabilities, Gobbetti appointed Maximilian Davis as Creative Director of Ferragamo in March 2022 to refresh the brand on the design side.

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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1 of this two-part series, we’ll cover the basics of dropshipping and explore the reasons why every fashion retailer should consider switching from a traditional retail model to an asset-light dropship model. Let’s dive in!

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