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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Many operate through social media platforms, with Facebook and Instagram being top performers. Once again, authenticity is the name of the game — along with an easy explanation of how your unique offering can benefit an influencer’s audience. So how can brands effectively insert themselves into these conversations?

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23 Low Budget Online Marketing Strategies for Small Businesses

Kissmetrics

Mobile is a big part of that and so are social media and video. Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. I have an SEO Analyzer tool on my website because I understand how important this is. Of course, mine is just one of many SEO tools. Don’t get me wrong.

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Which Social Media Sites Really Matter and Why

Kissmetrics

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

That’s what drove Brian Lim, the CEO and Founder of The Emazing Group , to start three massively successful ecommerce brands — Emazing Lights , iHeartRaves and INTO THE AM. He then expanded into rave apparel with iHeartRaves, and then gaming apparel with INTO THE AM. I still love to play games. There’s iHeartRaves.

Marketing 150
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Examples of Sites with Great Content & What You Can Learn From Them

Kissmetrics

Because people engage more with sites with great content, they spend more time on the website, which improves your SEO. As a result, you can no longer get away with following specific sneaky techniques to game the SEO system or trick people into visiting your website. In general, longer written content ranks better for SEO.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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How Niche Communities Are Changing Online Conversations

Kissmetrics

Social media is a noisy place. What does this mean for the future of social media and digital marketing? A niche community is a group of people brought together by a common interest, value, or goal. It’s overwhelming at best, and at worst, it makes us feel lonely. What Are Niche Communities? Disciple.