Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

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Groove

AUGUST 30, 2023

To start, let's peel back the layers of marketing-speak and dive into what a CDP is at its core. Legacy marketing solutions fell short, lacking the robust customer data foundation required to do so correctly. Built to centralize and clean data for marketing and analysis, the data itself was only useful on other platforms.

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Algopix

JULY 24, 2023

In the fast-paced world of eCommerce, managing orders efficiently is crucial to the success of any online business. This is where Order Management Systems (OMS) come into play. What are Order Management Systems? Inventory Management A robust OMS offers comprehensive inventory management capabilities.

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Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

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GetElastic

NOVEMBER 2, 2022

Industry analyst Gartner® predicts by 2025, 70% of organizations will choose data management software products primarily based on the business user experience, up from 20% in 2021. Data management is mission-critical , however how brands deploy that data is changing at an accelerated pace. So what does that mean?

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FastSpring

NOVEMBER 18, 2020

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

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Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Back to top What is a retail media network? A retail media network is the actual platform that retailers put in place to do this.

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RTP blog

AUGUST 23, 2019

A recent report published by Global Data estimates that the BOPIS market will be worth an estimated $10 billion by 2022, and account for an estimated 13.9% That’s all great news, but the question remains: where are all the mid-market guys? BOPIS is happening now, and they need to get in the game. What are they waiting for?

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Retalon

AUGUST 14, 2023

Nearly 70% of retailers face challenges managing inventory due to relying on legacy processes. Furniture inventory management software offers a smarter solution. This article explores how furniture inventory management software can unlock new levels of efficiency and competitiveness for modern retailers. You’re not alone.

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Retail TouchPoints

JUNE 29, 2020

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares.

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Retail TouchPoints

MARCH 21, 2023

However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town. Like gamblers, sellers spend an inordinate amount of time studying the game and finding minute ways to eke out an advantage. Without a doubt Amazon has been central to shaping ecommerce as we know it today.

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Ecommerce Platforms

APRIL 30, 2020

Are you looking for the best email marketing service for your Shopify store? Or perhaps, you’re looking to take your email marketing to the next level and use automations to get more sales in your online store? In today’s post, we’ll go over the best email marketing providers for Shopify and explore their pros and cons.

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BigCommerce

DECEMBER 13, 2017

None of our direct competitors have moved onto Amazon yet, so we are ahead of the game in the water polo market. ” Alex thinks about Amazon as simply another sales channel for his business. But a 50% decrease in margins for a highly trafficked and high sales channel doesn’t cause a bit of concern for Alex and his team.

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Retail TouchPoints

JULY 8, 2022

In an increasingly competitive marketplace, retailers are now facing the challenge of capturing and maintaining market share and keeping their customers loyal. The good news is that since its global popularization in 2020, Buy Now Pay Later (BNPL) has become a real game-changer for merchants looking to boost their business.

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Fabric

SEPTEMBER 12, 2023

These trends precipitate a need for e-commerce retailers to further adapt and evolve if they hope to secure this growing market. Headless commerce lets brands deliver seamless experiences across sales channels, providing a consistent customer journey regardless of where and how a customer embarks upon it.

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Retail TouchPoints

AUGUST 24, 2023

Now it’s here: first launched in the UK and several Asian markets, TikTok Shop was quietly made available in the U.S. If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. with hit educational toys and games like Sneaky, Snacky Squirrel and Playfoam. in November 2022. and things like that.

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BigCommerce

AUGUST 31, 2017

For most, the answer is a resounding “not yet,” which means there is no better time than now to start thinking about your holiday marketing campaigns. Yet, channel distribution is necessary in order to win sales. Bill Widmer, Ecommerce SEO & Content Marketing Consultant. Starting early can help marketers avoid rushing later.

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BigCommerce

OCTOBER 26, 2017

Because you have the opportunity to scale and grow your brand in a new international market –– one that may potentially be in lack of your particular niche. Too many brands launch into a new market without having done their competitive and cultural research or website localization updates. O Boticario: Sniffing Out New Markets.

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Talkoot

NOVEMBER 20, 2023

The Power of Storytelling: How These 3 Footwear Brands Are Winning The Market Bhaskar Sarma Writer Footwear has been one of the few industries where the incumbents—Nike, adidas, etc—have taken to the DTC model like ducks to water. Quick facts about Hoka: Second fastest-growing sneaker brand in the resale market.

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BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

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BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. While selling across borders can be complicated, Beck employs practicality as a tool for creating a successful cross-border go-to-market strategy, in what he calls a “don’t boil the water” approach to doing business.

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Algopix

AUGUST 12, 2023

As seasoned Amazon sellers, we understand the importance of quality insights and valuable resources to elevate your FBA game. This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. Expert Insights : Experts, industry leaders, and successful Amazon sellers often host Reputable YouTube channels.

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RETAIL MANAGEMENT SOFTWARE

OCTOBER 22, 2020

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.

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Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. So if you’re looking to hire an agency to create and manage your PPC campaigns but aren’t sure where to start, you’re in the right place. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend.

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Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

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ROI Revolution

OCTOBER 28, 2019

Welcome to October’s marketing news recap! This month’s recap is all treats and no tricks to ensure you’re in-the-know with the latest marketing happenings. Marketing News Highlights. ROI Revolution Earns Facebook Marketing Partner Distinction. Published October 28, 2019. Let’s get started!

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Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

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Ecommerce Platforms

JANUARY 4, 2023

By 2030, some experts predict the global ecommerce market will be worth around $8,016 billion. These unique tools give organizations endless freedom to create fully bespoke shopping experiences across multiple channels, without compromise. Here’s your guide to some of the top solutions on the market.

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GetElastic

APRIL 1, 2022

Since spearheading the Composable Commerce movement and advocating for its game changing tenets and architecture, we’ve made it our mission to reimagine eCommerce for leading brands. If your catalog is fairly simple with limited product variations you don’t need functionality to manage multiple brands, geographies, or hierarchies.

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Retail TouchPoints

AUGUST 11, 2021

alone — according to management consulting firm Alvarez & Marsal (A&M). Not all marketplaces are created equal ,” said Mohit Mohal, Managing Director at the A&M Consumer and Retail Group in an interview with Retail TouchPoints. Want to dive deeper into this topic? ” SPONSORED BY ChannelAdvisor.

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ChannelSale

MARCH 13, 2024

If e-commerce is the game-changer in the digitalized business world, it is the door-to-door delivery or e-fulfillment services that made it popular among people worldwide. Your search for tips to conquer the fulfillment frustration of e-commerce customers’ orders ends here.

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ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

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BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. The Sales & Advertising Channels That Matter Most.

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GetElastic

APRIL 3, 2023

There is a general understanding of headless commerce , from sessions explaining the agility and flexibility to increase speed-to-market and lower TCO. However, there still needs to be more clarity in the market on the difference between headless and Composable Commerce. We handle the hosting, management and monitoring.

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RTP blog

SEPTEMBER 23, 2019

By Zach Morrison, Tinuiti Millennials and Gen Z consumers have over $200 billion in buying power, but to effectively market to both generations it’s important to know how they differ from each other, including what they buy and how they shop. Gen Z: Shopping And Buying Behavior Generation Z ranges in age from 4 to 22 years old.

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Omnisend

JUNE 15, 2021

Customer lifecycle marketing is frequently hailed as the way to find success when targeting customers. Not only does it boost marketing efforts for merchants, but it also makes that marketing much more relevant for customers. . However, wrapping your head around customer lifecycle marketing can be tough.

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BigCommerce

OCTOBER 20, 2017

Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!

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