Forrester eCommerce

AUGUST 23, 2022

Gaming isn’t niche anymore; it’s mainstream. In my interview with Casey Campbell, managing director, North America, at Gameloft, he said, “Almost every demographic is playing in some regard.” And that means it’s time to let go of the stereotypical gamer persona: a teenage boy playing in his parents’ basement.

Games 195

Games Management B2C Customer 195

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Forrester eCommerce

FEBRUARY 14, 2023

Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game. But as a career marketer, I managed to shake it off and put a professional lens on my […]

Marketing 195

Marketing Games Management B2C 195

FastSpring

NOVEMBER 16, 2022

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. FastSpring helps software companies sell around the world through localized web storefronts , branded checkouts , global sales tax and VAT management , and more.

Games 123

Games Demo Subscription Improvements 123

FastSpring

MARCH 8, 2024

SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. Our continued focus on developing and improving a great product , especially features and tools for subscription management to support SaaS businesses. Ovi Negrean, Co-Founder & Chief Executive Bee at SocialBee.

Subscription 156

Subscription Merchant Services Management Payments 156

FastSpring

NOVEMBER 17, 2023

App developers and game developers may be interested in the latest news about Apple gearing up to comply with the EU’s Digital Markets Act. With the European Union’s Digital Markets Act continuing to ramp up, Apple may be making changes to its App Store policies to comply with the new act.

Merchant Services 141

Merchant Services Payment Services Marketing Games 141

Retail TouchPoints

JANUARY 31, 2024

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 256

Marketing Customer Retention Shopify Social Media 256

Retail TouchPoints

NOVEMBER 11, 2022

Former NBA Chief Marketing Officer Kate Jhaveri has been named Global Head of Marketing at TikTok. Jhaveri will work closely with Sofia Hernandez, TikTok’s Head of Global Business Marketing, who focuses primarily on business and advertising solutions, according to a company spokesperson.

Marketing 246

Marketing Social Media Games Customer Experience 246

Retail TouchPoints

MAY 14, 2024

Million Visits in First 5 Weeks Image courtesy Super League Skechers has opened its first virtual store in Livetopia’s Topia Mall on Roblox with the help of Super League and Century Games. Visitors to the store can participate in games to win exclusive Skechers digital items and create looks inspired by real-world Skechers products.

Games 243

Games Outdoor Social Media Accessories 243

Kissmetrics

JUNE 3, 2021

This is called influencer marketing, and it can be a very successful strategy if you execute your campaign correctly. What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands.

Marketing 270

Marketing Games Download Social Media 270

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

365 Retail

MAY 14, 2024

By leveraging innovative technology and deep sector insights, the firm enhances every facet of e-commerce from customer service to logistics and digital marketing, thereby fortifying a retailer’s position in a competitive marketplace. The firm’s strategic input helps retailers navigate the digital landscape with greater agility.

eCommerce 52

eCommerce Games Retail Operations 52

Kissmetrics

APRIL 23, 2021

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

Definition 362

Definition Management Social Media SEO 362

Retail TouchPoints

JULY 3, 2023

If you asked our CEO pre-pandemic who we were, he would say we are a marketing and entertainment company that happens to sell shoes ,” said Jenna Flateman Posner, Chief Digital Officer (CDO) at Snipes in an interview with Retail TouchPoints. “We market, we had the autonomy to redefine our go-to-market strategy.”

Management 274

Management Payment Services Payments Operations 274

Algopix

OCTOBER 10, 2023

Inventory management is a critical aspect of running a successful business, whether you’re a small retailer or a large multinational corporation. In today’s fast-paced and competitive business environment, the efficient management of inventory can make or break a company. Minimize carrying costs and holding expenses.

Management 116

Management Shipping Costs Supplies POS 116

Forrester eCommerce

JUNE 22, 2020

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

Marketing 254

Marketing Games Improvements Customer Experience 254

Retail TouchPoints

MAY 23, 2023

This year’s slate of winners also features several game changing brand founders who have brought new brands, retail concepts and solutions to the market. Stay tuned to get incredible lessons and insights from these game-changing executives. Congratulations to the entire 40 Under 40 class of 2023!

Retail 290

Retail Jewelry Games Operations 290

Kissmetrics

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? It’s perfect for content marketing. The good news?

Marketing 362

Marketing Payment Services Payments Events 362

Kissmetrics

AUGUST 11, 2021

Learning how to set them up is important, but learning how to manage and maintain their performance is a whole different ball game. What Is Google Ad Campaign Management? There’s no such thing as “passive income” when running and managing Google Ads campaigns. Step 2: Reevaluate Your Ad Targeting.

Management 319

Management eCommerce Games Other 319

365 Retail

AUGUST 17, 2022

To remain competitive in today’s signal-saturated world, retail marketers need to deliver relevant, personalised content throughout the customer journey. Furthermore, real-time offers and content can be 10 times more effective than traditional outbound marketing campaigns. And he’s not alone.

Games 57

Games Marketing Multi-channel B2C 57

Kissmetrics

MAY 10, 2021

Here’s what you need to know about its effect on the digital marketing industry. Why Should You Use Blockchain in Marketing Data Security? Marketers can leverage blockchain by giving customers transparency and data protection while combating fraud and building brand recognition. What does this mean for marketers?

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Kissmetrics

DECEMBER 11, 2017

Juggling multiple marketing campaigns is stressful. Curiously enough, adopting the same methodical mindset of a financial currency trader can help you better manage results. Here’s the problem with digital marketing. You really don’t know which playbook, game plan, or actionable tip is going to work until you experiment.

Management 213

Management Marketing PPC Banking 213

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This reduces waste, optimizes stock levels, and maximizes revenue.

Marketing 96

Marketing Retail Customer Loyalty Games 96

FastSpring

OCTOBER 19, 2021

Regardless of whether you believe that Epic Games or Apple won in the recent U.S. For example, in the SEO market, top tools like Ahrefs, MOZ Pro, and SpyFu do not currently have a mobile app in the Google Play or Apple App Store. Potential growth of alternative markets. injunction, the ruling from U.S.

Payments 147

Payments Games Payment Services Webinar 147

Retail TouchPoints

SEPTEMBER 22, 2023

Walmart is actively pursuing what it sees as the “future of retail” in gaming environments. As Kang pointed out, virtual worlds and games represent the fastest-growing category of entertainment, with a projected 3 billion participants this year spanning all geographies and demographics. 8 , in a blog post.

Games 269

Games Fashion Mobile Clothing 269

Email Audience

MAY 10, 2024

Between work updates, marketing blasts, and the occasional well-meaning chain mail, our inboxes can quickly become a battleground for our attention. This article will equip you with a toolset of efficient email management tips. Unsubscribe from the Masses Feeling bombarded by marketing emails you never open?

Management 59

Management Reference Article Document 59

365 Retail

MARCH 22, 2022

With the value of the global gamification industry set to reach $30bn by 2025, according to Markets and Markets, retailers are keen to get a share of this opportunity. Prem Patel, Managing Director at Catalina UK , global customer activation business working with some of the UK’s most prominent retailers and brands.

Games 70

Games Retail eCommerce B2B 70

Retail TouchPoints

NOVEMBER 15, 2021

Yet many believe that video content is too expensive to produce, can weigh down web or mobile performance and is too cumbersome to host, manage and distribute. Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video.

Marketing 274

Marketing SEO Consumer Mobile 274

Retail TouchPoints

MAY 28, 2021

Many brands miss their business goals, not because they have a poor product or their marketing strategy is weak. Proactive customer service is a powerful form of marketing. This is why your content marketing team must work with your customer service department when designing a content strategy.

Payment Services 164

Payment Services Games Live Chat Customer 164

Kissmetrics

SEPTEMBER 18, 2017

Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch means for marketers. Facebook has 1.32

Marketing 458

Marketing Games Mobile Social Media 458

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363

Forrester eCommerce

APRIL 6, 2023

The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes.

B2B 195

B2B Games Management Marketing 195

Forrester eCommerce

OCTOBER 10, 2018

In the latest example of the convergence and consolidation in the digital experience market, Sitecore bought DAM vendor Stylelabs.

Games 256

Games Omnichannel Management eCommerce 256

Omnisend

FEBRUARY 16, 2021

People look for gaming pleasure for years–it taps into our competitive human nature. That’s why gamification in marketing is so effective and businesses are constantly searching for ways to include this element in their strategies. What is gamification in marketing? But marketing gamification can vary in its scope and budget.

Marketing 179

Marketing Gifts eCommerce Games 179

365 Retail

APRIL 19, 2024

This trend is particularly relevant as companies seek out emerging markets known for technological advancements and skilled workforces. Screenshot Leveraging an extensive network and deep market understanding, the firm matches e-commerce businesses with the industry-leading outsourcing providers in the country.

eCommerce 52

eCommerce Games Retail Operations 52

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 Viral Nation has an average 4.8-star

Social Media 331

Social Media Marketing B2B eCommerce 331

Retail TouchPoints

MARCH 15, 2024

Publications about marketing often invoke the comparison of a digital shelf with a physical one. Many companies can track their own digital shelf data, allowing them to align products across platforms, perform A/B testing and improve inventory management. The analytics needed to play this game right should reflect its pace.

Telecommunications 253

Telecommunications eCommerce Platforms Games eCommerce 253