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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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Holiday Ecommerce Strategies

ROI Revolution

Your holiday ecommerce strategy could mean the difference between plateaued year-over-year numbers or transformational business growth. We’ll update this blog regularly with the latest holiday ecommerce strategies, predictions, data, and trends as the shopping season progresses. trillion in 2023.

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The Future of Experiential Retail

Retail TouchPoints

How can retailers distill that information and pivot their strategies in the months ahead to ensure that they’re no longer just keeping up with consumers, but anticipating and building the shopping experience they crave? Consumers support brands that actively engage them by including them in their branding and marketing strategies.

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Best AI Marketing Tools: Redefine Your Business Strategy in 2023!

Ecommerce Platforms

Albert by Zoomd is a self-optimizing marketing tool that lets you devise and enhance your ad campaigns through AI. By analyzing different data sets and assessing the best way forward, Albert takes the guessing game out of running successful marketing campaigns according to your preset strategies. The price can be steep.

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Cyber Week Wins to Inspire Your Brand’s 2021 Holiday Ecommerce Strategy

ROI Revolution

From how early consumers start shopping to what methods of buying they’ll expect your brand to provide, most of the basic fundamentals that marketers use to build a holiday strategy are up in the air yet again. Black Friday Revenue Climbs 154% With Display & YouTube Strategy. But all isn’t lost.

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How to Increase SEO Traffic With Social Media

Digital Doughnut

Implement these strategies and take your social media game to the next level. Harness the power of social media and get SEO benefits to your business website in terms of traffic, leads, and engagement.

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

What we can say is that smart retailers will need to stay nimble in their strategies and understand that dips and uncertainty in the market are a given. Retailers, it’s time to look at the bigger picture and focus your attention on understanding the consumer and tailoring your strategies to meet their expectations moving forward.

Retail 263