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Gift Card Lawsuits Can Be Avoided — Here’s How

Retail TouchPoints

Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition and to build customer loyalty. Not to mention consumers love them, with 80% saying they plan to purchase more gift cards in 2022. Keeping Up with State Compliance.

Gifts 217
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8 Reasons Multi-Channel Sellers Should Use Listing Tools

SellBrite

But launching on multiple sales channels and managing inventory while still maintaining his core business on eBay presented a variety of challenges. In fact, according to Sellbrite research, merchants who sell on three or more channels sell 156% more, and Sellbrite merchants experience over 300% growth after just one year.

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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually. ”

Workshop 209
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Email marketing trends for 2022

Omnisend

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In this article, we’ll examine some of the most important 2022 email marketing trends to be aware of in this year and beyond. Reading Time: 6 minutes. 7 key trends.

Marketing 190
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Becoming a Part of Our Customers’ Relationships

Retail TouchPoints

Going Beyond the Gift Many often ask us how we achieved creating such robust relationships and communities? Hosted By Moms, For Moms, the “watch and shop” event gave us another opportunity to bring tips, inspiration and multi-brand gift ideas to our customers. At present, we have about 1.4

Customer 217
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Want to Have Great CX This Holiday Season? Focus on Employee Experience First

Retail TouchPoints

Employees’ Major Role in the CX Equation The tight labor market of the past few years adds another complication for retailers determined to ensure their customer experience (CX) is top-of-the-line. Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions.